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It is generally accepted that it costs around five times more to attract a new [...]
Karen Pierce is an experienced executive coach based in Arizona, US. Her company’s focus is [...]
Should your marketing plan involve influencers, thought leaders or both—or are they actually one and [...]
Social media is increasingly seen as the place to be, especially for businesses. Most people [...]
Nurturing is an important part of leadership, including thought leadership. However, it often goes unsung. [...]
Most of us know that we need to do some work on our self-development. However, [...]
Improvisational theatre, or improv, is great entertainment, but does it really have a place in [...]
When you’re working on multiple projects across several time zones, scheduling meetings can be time-consuming, [...]
The business world is becoming increasingly global. We are all expected to work with colleagues, [...]
Increasingly, we are becoming aware that emotional intelligence is crucial for marketers and thought [...]
Seeds are not an obvious inspiration for thought leadership. Thor Hanson’s The Triumph of Seeds [...]
Do you like listening to podcasts or audiobooks? Is it easier for you to follow [...]
Neural Impact is a boutique consultancy based in British Columbia, Canada. It works only within [...]
As an adult, it is easy to forget about basic skills such as how to [...]
Linktree is a way to bring together a series of links that you want to [...]
Over the course of the pandemic, the realisation has grown among many people and businesses [...]
Professor Carol Dweck is a researcher at the University of Stanford who studies what she [...]
In this review, part of an occasional series, we look at Scribd, an app that [...]
One of the most important aspects of thought leadership—indeed, of any kind of leadership—is authenticity. [...]
Since the birth of influencer marketing, brands, businesses and experts have been in search of [...]
Let me tell you a story. I recently came across two JustGiving pages, both set [...]
Muck Rack is a PR platform, launched in June 2020. It is designed to allow [...]
Glassdoor is a digital jobs marketplace, on a mission to help employees everywhere find a [...]
Edward de Bono first put forward his idea about six ‘thinking hats’ in 1985. The [...]
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In 2000, more than 20 years ago, David Weinberger published his highly influential book The [...]
Qualco is a fintech company with 20 years’ experience in over 30 countries. It supports debt [...]
Since 2013, Localz has removed complexity from the last mile with mobile workforce solutions that [...]
We’d intended to discuss Account-Based Sales & Marketing (ABM) with Brian Allsop, MD of Fusion [...]
Thought leadership is all about building relationships with customers and potential customers. These relationships start [...]
Do you sometimes feel that you are struggling to get your point across effectively? Do [...]
The United Nations General Assembly has proclaimed that 24th January is to be International Day [...]
Your digital footprint is the sum of your internet presence, including social media, blogs, comments, [...]
Setting goals or targets are important for improving performance. This is true as much of [...]
A foreword is a short section at the front of a book, usually written by [...]
How can you sustain thought leadership programmes that really deliver? Beyond vanity metrics, one that [...]
Measuring thought leadership is challenging. It is intangible, and it is also highly individual, for [...]
July 13th every year marks Embrace Your Geekness Day. The sponsors have put this day forward [...]
David Ogilvy, co-founder of advertising agency Ogilvy & Mathers, is the mentor I never got [...]
One of the questions that we often hear is about how to identify your expertise, [...]
Sometimes you need to make an idea ‘stick’. In other words, you need people to [...]
The thought leadership ‘space’ is becoming increasingly crowded. More and more companies have come to [...]
It has always been hard to measure the impact of marketing. There is a distinct [...]
We are often asked about Gravatars, and whether they are worth having. Here is our [...]
A speaker bureau is more or less exactly what it sounds: a list of people [...]
If you have children at primary school, you may have noticed that they are often [...]
If you have not yet heard of Medium, you may be missing out on something [...]
Medium is a publishing platform. It was set up by Evan Williams, one of the [...]
#MeToo has had several significant effects on some very important issues. On the sidelines, it [...]
New ways of thinking about design can come together with expertise marketing—our preferred term for [...]
Storify has been around for about eight years, but has perhaps taken a while to [...]
Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]
Strange though it may sound, not all ideas need to be expressed as blog posts. [...]
How much do you really know about social media? If you thought it was all [...]
Storytelling goes back millions of years into our history. Stories were ways to remember and [...]
IT helpdesks get a bad press. The phrase ‘Have you tried switching it off and [...]
LinkedIn matters. It has more than 400 million users, but that headline figure disguises a [...]
Some artists’ work is instantly recognisable: Andy Warhol’s prints, for example. Van Gogh’s swirling use [...]
Thought leadership marketing is one of those terms that many use, but remains poorly understood. How [...]
Kanban and Scrum are both recognised as agile methodologies, but many organisations struggle to choose [...]
In October, Hootsuite announced the launch of its social media skills academy. This will provide [...]
Customers’ preference to research before contacting prospective suppliers means it is helpful to have subject [...]
The website Meetup is a social network with a difference. Where most social networks are [...]
Quora is a question-and-answer site, where community members vote on which answers were helpful. It [...]
Medium is an online publishing platform. So far, so LinkedIn. But it’s also quite different [...]
So you think you have a thought leadership programme. How do you know it is heading [...]
If not quite against all the odds, but certainly running counter to a number of [...]
You almost certainly already know how important it is to write for your target audience. [...]
Social listening is vital for thought leaders to stay up to date with what is [...]
Periscope is the live-streaming app acquired by Twitter within a month of launch of rival [...]
Pinterest describes itself as “the world’s catalogue of ideas”. But can it be used successfully [...]
Are you on Reddit? Should you be? It has been described as ‘the front page [...]
Are my thought leadership and social efforts having an impact? This is one of the [...]
Owning a dog may not be your dream, but we can probably all understand why [...]
Instagram. Pretty pictures of food, right? But there is so much more that B2B marketers [...]
As part of your training, we encourage you to cultivate curiosity and explore what makes [...]
I’ll confess, this post was triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]
I’ll confess, this idea has been triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]
For years, being busy has been a badge of honour among senior executives and managers. [...]
Markets are conversations. Digital conversations have many similarities with in-person conversations. For sustainable relationships to [...]
Learning can be a very personal journey. But there can also be a lot of [...]
The received wisdom that Facebook is no good for B2B marketing is being challenged. A [...]
Writing is a skill like any other: it can be learnt and developed. It seems [...]
Hashtags are labels used on social media and microblogging sites, including Twitter and Instagram. They [...]
Social media is sometimes accused of blinding us to new ideas. But a recent article [...]
Xing is effectively the German version of LinkedIn. We had a look to see what [...]
We are often asked about LinkedIn endorsements – what are they, and do they work? [...]
Are you struggling to develop or update your social media policy? Take a look at [...]
Social selling, or the use of social media to support sales activities, has been around [...]
In our ancestral past, one of the most valued roles in society was the storyteller. [...]
When Facebook’s algorithm changed back in 2013, and users no longer saw every post from [...]
Volvo’s social media team is still small, just three and a half people, and its [...]
In Monty Python’s Life of Brian, there is a classic moment when John Cleese asks [...]
Interbrand, which puts together the list of the 100 Best Global Brands, believes that we’re [...]
We’ve discussed using social media to engage with your customers, for example through Tweetchats. But [...]
We’ve talked a lot about how to craft your content, including using pictures, and even [...]
Twitter Chat(or TweetChat) has been described as ‘business networking events without the dress code’. A [...]
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There are some commonly-held ideas in B2B companies about social media not being all that [...]
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