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Most of us know that we need to do some work on our self-development. However, [...]
Improvisational theatre, or improv, is great entertainment, but does it really have a place in [...]
When you’re working on multiple projects across several time zones, scheduling meetings can be time-consuming, [...]
The business world is becoming increasingly global. We are all expected to work with colleagues, [...]
Increasingly, we are becoming aware that emotional intelligence is crucial for marketers and thought [...]
Seeds are not an obvious inspiration for thought leadership. Thor Hanson’s The Triumph of Seeds [...]
Neural Impact is a boutique consultancy based in British Columbia, Canada. It works only within [...]
As an adult, it is easy to forget about basic skills such as how to [...]
Professor Carol Dweck is a researcher at the University of Stanford who studies what she [...]
One of the most important aspects of thought leadership—indeed, of any kind of leadership—is authenticity. [...]
Since the birth of influencer marketing, brands, businesses and experts have been in search of [...]
Let me tell you a story. I recently came across two JustGiving pages, both set [...]
Edward de Bono first put forward his idea about six ‘thinking hats’ in 1985. The [...]
Qualco is a fintech company with 20 years’ experience in over 30 countries. It supports debt [...]
Since 2013, Localz has removed complexity from the last mile with mobile workforce solutions that [...]
We’d intended to discuss Account-Based Sales & Marketing (ABM) with Brian Allsop, MD of Fusion [...]
Do you sometimes feel that you are struggling to get your point across effectively? Do [...]
The United Nations General Assembly has proclaimed that 24th January is to be International Day [...]
Your digital footprint is the sum of your internet presence, including social media, blogs, comments, [...]
Setting goals or targets are important for improving performance. This is true as much of [...]
A foreword is a short section at the front of a book, usually written by [...]
How can you sustain thought leadership programmes that really deliver? Beyond vanity metrics, one that [...]
Measuring thought leadership is challenging. It is intangible, and it is also highly individual, for [...]
July 13th every year marks Embrace Your Geekness Day. The sponsors have put this day forward [...]
David Ogilvy, co-founder of advertising agency Ogilvy & Mathers, is the mentor I never got [...]
One of the questions that we often hear is about how to identify your expertise, [...]
Sometimes you need to make an idea ‘stick’. In other words, you need people to [...]
The thought leadership ‘space’ is becoming increasingly crowded. More and more companies have come to [...]
It has always been hard to measure the impact of marketing. There is a distinct [...]
A speaker bureau is more or less exactly what it sounds: a list of people [...]
If you have children at primary school, you may have noticed that they are often [...]
#MeToo has had several significant effects on some very important issues. On the sidelines, it [...]
New ways of thinking about design can come together with expertise marketing—our preferred term for [...]
Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]
Storytelling goes back millions of years into our history. Stories were ways to remember and [...]
IT helpdesks get a bad press. The phrase ‘Have you tried switching it off and [...]
A key challenge for subject matter experts is to improve their impact. Planning your personal [...]
Some artists’ work is instantly recognisable: Andy Warhol’s prints, for example. Van Gogh’s swirling use [...]
Thought leadership marketing is one of those terms that many use, but remains poorly understood. How [...]
Kanban and Scrum are both recognised as agile methodologies, but many organisations struggle to choose [...]
Customers’ preference to research before contacting prospective suppliers means it is helpful to have subject [...]
So you think you have a thought leadership programme. How do you know it is heading [...]
You almost certainly already know how important it is to write for your target audience. [...]
Social listening is vital for thought leaders to stay up to date with what is [...]
I’ll confess, this post was triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]
For years, being busy has been a badge of honour among senior executives and managers. [...]
Markets are conversations. Digital conversations have many similarities with in-person conversations. For sustainable relationships to [...]
Learning can be a very personal journey. But there can also be a lot of [...]
Writing is a skill like any other: it can be learnt and developed. It seems [...]
In our ancestral past, one of the most valued roles in society was the storyteller. [...]
Volvo’s social media team is still small, just three and a half people, and its [...]
Interbrand, which puts together the list of the 100 Best Global Brands, believes that we’re [...]
We’ve talked a lot about how to craft your content, including using pictures, and even [...]
Dashboards represent concepts and management tools, and the idea is one we revisit from time [...]
It’s a trap that many of us have probably slipped into at least once. You’re [...]
Tweets that include photos or video links are retweeted at a much higher rate than [...]
There is plenty of speculation about how companies ‘should be’ or ‘ought to be’ using [...]
If you’re updated on the latest on content marketing, you’re reading that returns on investment [...]
Tech Trailblazers is a disruptive concept in awards. It is designed explicitly for enterprise technology startups [...]
When we embarked on this journey of thought leadership coaching, it was to address the [...]
Your professional biography is a vital part of your personal presentation. After all, it may [...]
“Let me tell you a story. Once upon a time…” These words strike a chord [...]
Aristotle’s ingredients for persuasion, the so-called appeals, are known by the names of ethos, pathos [...]
Leadership of any kind requires that we give more than we take. In our thought [...]
One of the first things you have to consider as a thought leader is how [...]
The term ‘thought leader’ seems to have proliferated, and come to mean different things to [...]
One of the questions which often arises, especially from those new to thought leadership, is [...]
When we discussed the issue of strategic alignment, we found enabling the right conversations to be a [...]
Successful thought leaders concentrate on what might be described as three pillars: topic, audience and [...]
One change which we’re all seeing to some extent is perhaps an increasing recognition that [...]
You may have heard of kanban. It’s a Japanese word meaning ‘signal card’, made famous [...]
Digital Health emerged from work back in 2007, on IT governance. We were working with [...]
Enterprises across the size and vertical segment spectrum are struggling to balance the need for [...]
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