Category Archives: Thought leadership
The Ben Franklin effect—or why interviews are a great way to build meaningful connections
Seasoned marketers will probably already know that interviews or discussions are a great marketing tool. [...]
So you want to publish a book: Working with an agent
Many of our clients and spearheads are interested in publishing a book—and why not? A [...]
So you want to publish a book: Understanding self-publishing
There are over 200,000 new books published in the UK alone every year—that’s roughly 500 [...]
So you want to publish a book: Assessing your ideas
Some of our subject-matter expert clients and spearheads have already published books showcasing their expertise. [...]
The Confidence Paradox
by Alison Jean Lester When my grandmother was suffering with dementia, her go-to question was, [...]
Thought leadership and marketing lessons from advent calendars
You know that advent calendars are big when most news media websites are running ‘Best [...]
Revisiting the scene of the crime: Alison Jean Lester’s experience of self-publishing and promotion
Alison Jean Lester’s most recent book, Return to the Scene of the Climb, is her [...]
Lessons from a Himalayan Journal, and Others
By Alison Jean Lester When my late father, James T. Lester, joined the first American [...]
Timing is everything – Meet Chris Newson
Guest post by Alison Jean Lester There’s a joke about comedy that goes like [...]
Personal vs. intimate: achieving authenticity without baring your soul
“Let me tell you about something that happened to me the other day…” How much [...]
Using generative AI to support thought leadership
ChatGPT and other large language models (LLMs) have now been around for a little while. [...]
Thought leadership in the sales enablement mix
Sales enablement is an often-overlooked part of the sales and marketing spectrum. However, it is [...]
Applying the say/do ratio in thought leadership
The say/do ratio is a term used to describe the extent to which someone’s actions [...]
Why thought leaders may need to consider ‘nunchi’
In an increasingly global world, far more of us now have to communicate and build [...]
How has the thought leadership skills portfolio evolved?
Your domain expertise continues to grow as you work with clients to solve problems. Getting [...]
Anxiety and thought leadership – ‘feeling the fear and do it anyway’
We are often asked by subject matter experts about anxiety, and how they can eliminate [...]
Jobs to be done – sharing experience versus thought leadership
If you are a BBC fan, you have almost certainly come across the Great British [...]
‘Tis the season to….make resolutions?
At this time of year, as holidays loom closer, it is traditional to consider your [...]
Studying corporate reputation: an invitation
Corporate reputation has been important for a long time. The need to protect his company’s [...]
Marius Hauken’s amazing technicolour AI tool set
Do you remember the joy of receiving a new set of coloured pencils as a [...]
Getting creative: is LinkedIn Creator mode right for you?
If you are looking for tools that could help you to grow your thought leadership [...]
Finding the balance: corporate vs. personal reputation
What is the difference between corporate and individual reputation? Or perhaps a more appropriate question [...]
Celebrating the value shared by Richard van der Blom
A podcast in March 2021 described Richard van der Blom as the Bob Dylan of [...]
The power of a personal editorial calendar—and how to get started
Inertia is a powerful thing. It is what prevents us from getting started on anything. [...]
Crafting an effective LinkedIn headline
What is the first thing that anyone looks at on your LinkedIn account (apart from [...]
Lessons for thought leaders from from power tools users
Power tools take time to master and are usually handled by specialists. In each household, [...]
More lessons from the garden: seeding, feeding and weeding your network
At this time of year, the thoughts of many gardeners—especially those who grow vegetables—turn to [...]
Mind the gap: five lessons from reputational disasters from around the world
If you search for ‘reputational disaster’, you will find plenty of stories. Some companies have [...]
Thought leadership for retention marketing
It is generally accepted that it costs around five times more to attract a new [...]
How Linkedin groups help subject matter experts
LinkedIn groups are online communities where professionals can connect with each other, share ideas, and [...]
Six essays from Karen Pierce that are relevant for thought leaders
Karen Pierce is an experienced executive coach based in Arizona, US. Her company’s focus is [...]
Jobs to be done: influencers versus thought leaders
Should your marketing plan involve influencers, thought leaders or both—or are they actually one and [...]
How subject matter experts could benefits from the jab, jab, jab, right hook technique
Social media is increasingly seen as the place to be, especially for businesses. Most people [...]
Are you getting the most out of LinkedIn recommendations ?
One of Linkedin’s most significant, and yet under-used features is the ability to receive and [...]
Leadership lessons from gardening
Nurturing is an important part of leadership, including thought leadership. However, it often goes unsung. [...]
Six reasons to engage on Goodreads
Whether you are an avid or would-be avid reader or an author in search of [...]
Using the Promotability Index to work on your self-development
Most of us know that we need to do some work on our self-development. However, [...]
FT Longitude’s approach to thought leadership governance
FT Longitude is on a mission to ensure that its clients’ thought leadership is genuinely [...]
Unlocking your storytelling instincts: how improv can help
Improvisational theatre, or improv, is great entertainment, but does it really have a place in [...]
Making the most of the time: scheduling meetings more seamlessly
When you’re working on multiple projects across several time zones, scheduling meetings can be time-consuming, [...]
Erin Meyer’s The Culture Map: takeaways for thought leaders and marketers
The business world is becoming increasingly global. We are all expected to work with colleagues, [...]
Lessons on emotional connections from Adam Driver’s Arts in the Armed Forces
Increasingly, we are becoming aware that emotional intelligence is crucial for marketers and thought [...]
What thought leaders can learn from seeds
Seeds are not an obvious inspiration for thought leadership. Thor Hanson’s The Triumph of Seeds [...]
Can Twitter Spaces help thought leaders?
Do you like listening to podcasts or audiobooks? Is it easier for you to follow [...]
Six takeaways for thought leaders from Neural Impact’s work
Neural Impact is a boutique consultancy based in British Columbia, Canada. It works only within [...]
Using tools to improve your reading effectiveness
As an adult, it is easy to forget about basic skills such as how to [...]
How Linktree serves thought leaders
Linktree is a way to bring together a series of links that you want to [...]
How can cities use social media to engage more effectively post-pandemic?
Over the course of the pandemic, the realisation has grown among many people and businesses [...]
Growth mindset for thought leaders: Carol Dweck’s Power of Yet
Professor Carol Dweck is a researcher at the University of Stanford who studies what she [...]
Is Scribd still relevant?
In this review, part of an occasional series, we look at Scribd, an app that [...]
Using Myers-Briggs Type Indicators to define your thought leadership development path
One of the most important aspects of thought leadership—indeed, of any kind of leadership—is authenticity. [...]
Can Kred help you monitor progress towards greater influence?
Since the birth of influencer marketing, brands, businesses and experts have been in search of [...]
What action you wish your audience to take?
Let me tell you a story. I recently came across two JustGiving pages, both set [...]
Should subject matter experts’ portfolio include Muck Rack?
Muck Rack is a PR platform, launched in June 2020. It is designed to allow [...]
Is your Glassdoor profile working for you?
Glassdoor is a digital jobs marketplace, on a mission to help employees everywhere find a [...]
How Locals’ gallery of communities pulls in creators and subscribers
Our brains like human faces. We respond to them, tracing the features, scanning to see [...]
Six Hats thinking for thought leadership
Edward de Bono first put forward his idea about six ‘thinking hats’ in 1985. The [...]
Six steps to effective expertise-driven conversations
In 2000, more than 20 years ago, David Weinberger published his highly influential book The [...]
How thought leadership adds sparkle to the tough topic of non-performing loans
Qualco is a fintech company with 20 years’ experience in over 30 countries. It supports debt [...]
It’s Always Christmas in Content Marketing Land
Since 2013, Localz has removed complexity from the last mile with mobile workforce solutions that [...]
ABM, sales planning and intelligence: will adversity catalyse transformation?
We’d intended to discuss Account-Based Sales & Marketing (ABM) with Brian Allsop, MD of Fusion [...]
Business lessons from tree cathedrals
In 1918, a man called Edmund Blyth returned from the battlefields of the First World [...]
My target audience is not on Twitter. Why should I be?
Thought leadership is all about building relationships with customers and potential customers. These relationships start [...]
Using the message triangle for greater clarity
Do you sometimes feel that you are struggling to get your point across effectively? Do [...]
Should International Day of Education embrace a broader mandate?
The United Nations General Assembly has proclaimed that 24th January is to be International Day [...]
Bringing your digital footprinting toolkit up to date
Your digital footprint is the sum of your internet presence, including social media, blogs, comments, [...]
Moving the goalposts: from SMART to FAST
Setting goals or targets are important for improving performance. This is true as much of [...]
How to Write Forewords and Prefaces
A foreword is a short section at the front of a book, usually written by [...]
Nurturing thought leadership routines that make an impact
How can you sustain thought leadership programmes that really deliver? Beyond vanity metrics, one that [...]
Can thought leadership efforts be benchmarked?
Measuring thought leadership is challenging. It is intangible, and it is also highly individual, for [...]
Geeks, thought leaders, and ideas: the rising passion for knowing stuff
July 13th every year marks Embrace Your Geekness Day. The sponsors have put this day forward [...]
What matters is only what works – seven truths about advertising in the thought leadership era
David Ogilvy, co-founder of advertising agency Ogilvy & Mathers, is the mentor I never got [...]
Defining your expertise: the thought leadership challenge
One of the questions that we often hear is about how to identify your expertise, [...]
Made to Stick – the six principles of making ideas memorable
Sometimes you need to make an idea ‘stick’. In other words, you need people to [...]
From good to great: Getting more from thought leadership
The thought leadership ‘space’ is becoming increasingly crowded. More and more companies have come to [...]
Measuring the impact of your thought leadership programme
It has always been hard to measure the impact of marketing. There is a distinct [...]
Should thought leaders use Gravatar?
We are often asked about Gravatars, and whether they are worth having. Here is our [...]
Eight reasons brands need their own speakers bureau
A speaker bureau is more or less exactly what it sounds: a list of people [...]
How metaphors engage audiences
If you have children at primary school, you may have noticed that they are often [...]
Getting value out of Medium as a brand
If you have not yet heard of Medium, you may be missing out on something [...]
What can Medium do for subject matter experts?
Medium is a publishing platform. It was set up by Evan Williams, one of the [...]
The road to hell: when intent and impact fail to align
#MeToo has had several significant effects on some very important issues. On the sidelines, it [...]
Getting personal: Design thinking and expertise marketing
New ways of thinking about design can come together with expertise marketing—our preferred term for [...]
How Wakelet serves thought leaders and digital marketers
Storify has been around for about eight years, but has perhaps taken a while to [...]
Designing effective expertise marketing
Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]
Digital formats that work with expertise-related content
Strange though it may sound, not all ideas need to be expressed as blog posts. [...]
Social media platforms – a quick guide
How much do you really know about social media? If you thought it was all [...]
10 tips to help subject matter experts develop storytelling muscle
Storytelling goes back millions of years into our history. Stories were ways to remember and [...]
Filtering ideas – the constructive pushback
IT helpdesks get a bad press. The phrase ‘Have you tried switching it off and [...]
Using thought leadership to differentiate LinkedIn company pages
LinkedIn matters. It has more than 400 million users, but that headline figure disguises a [...]
Recognition, repetition and reputation
Some artists’ work is instantly recognisable: Andy Warhol’s prints, for example. Van Gogh’s swirling use [...]
The rhythm of thought leadership marketing
Thought leadership marketing is one of those terms that many use, but remains poorly understood. How [...]
Kanban and Scrum: agile methodologies for thought leaders
Kanban and Scrum are both recognised as agile methodologies, but many organisations struggle to choose [...]
The social media skills gap
In October, Hootsuite announced the launch of its social media skills academy. This will provide [...]
What flight safety demonstrations can teach us about digital engagement leadership
Customers’ preference to research before contacting prospective suppliers means it is helpful to have subject [...]
Should your campaigns integrate Meetups?
The website Meetup is a social network with a difference. Where most social networks are [...]
Quora is platform of choice for technical experts
Quora is a question-and-answer site, where community members vote on which answers were helpful. It [...]
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