Category Archives: Emotional intelligence

Emotional intelligence in marketing: why empathy is crucial for marketers

For the first time in most of our living memories, we – as a human [...]

Takeaways from “The Power of Talk: Who Gets Heard and Why”

Have you ever felt like you couldn’t get a word in when talking to someone [...]

Erin Meyer’s The Culture Map: takeaways for thought leaders and marketers

The business world is becoming increasingly global. We are all expected to work with colleagues, [...]

Six takeaways for thought leaders from Neural Impact’s work

Neural Impact is a boutique consultancy based in British Columbia, Canada. It works only within [...]

What action you wish your audience to take?

Let me tell you a story.  I recently came across two JustGiving pages, both set [...]

Why marketers will need to dig deeper into emotional intelligence

You don’t very often see ‘emotional intelligence’ among the skills listed on a marketing job [...]

Marketers: Are your stories sticky enough?

Do you know the story of how teddy bears got their name? You may not [...]

Augmented reality in the experiential marketing mix

Experiential marketing is all about creating experiences involving brands and consumers. These experiences are now [...]

How Understanding Emotions Can Revitalize Your Business

In this interview, Mette Vesterager, Management Consultant, Coach and Founder of Novalead claims that we [...]