Category Archives: Marketing roles

Closing the divide: from follower to leader in content globalisation

Content marketing is now mainstream. Everyone is doing it, and everyone understands its importance. A [...]

What do marketing analysts do?

With the steady march of digital marketing, a number of new marketing roles have emerged. [...]

The CMO as an orchestra conductor

Orchestral conductors seldom play an instrument in the orchestra that they are conducting. There are [...]

Why sales operations continue to rise in significance

What marketers need to understand about sales operations Sales operations has been around a while—since [...]

Rethinking the sales process

The sales ‘machine’ has long seemed to have a very clear shape and role. But [...]

In conversation: NNIT’s Karsten Fogh Ho-Lanng on digital disruption

NNIT is an international IT service provider offering IT consulting and the development, implementation and [...]

In conversation: DataSift’s Tim Barker on helping enterprises to grow big ears on social networks

As social platforms proliferate and influence buyers from all walks of life, the need to [...]

In conversation: SAS Institute’s Flemming Bagger on good governance for enterprise analytics

As more businesses embrace big data and the promise of analytics-driven decisions, many practitioners are [...]

In conversation: Becoming customer-led

Faced with dramatic shifts in technologies, behaviours and expectations, Symantec has moved from an engineering-led company [...]

In conversation: A new kind of content marketing

As the global economy continues to recover from the 2008 financial crisis, it is clear [...]