Category Archives: Marketing roles
How has the marketing skills portfolio evolved?
What are the most crucial skills for marketers to develop? There are many possible answers [...]
How the Marketing Society is driving excellence
The UK-based Marketing Society was founded in 1959, and has grown since then to become [...]
Closing the divide: from follower to leader in content globalisation
Content marketing is now mainstream. Everyone is doing it, and everyone understands its importance. A [...]
What do marketing analysts do?
With the steady march of digital marketing, a number of new marketing roles have emerged. [...]
The CMO as an orchestra conductor
Orchestral conductors seldom play an instrument in the orchestra that they are conducting. There are [...]
Why sales operations continue to rise in significance
What marketers need to understand about sales operations Sales operations has been around a while—since [...]
Rethinking the sales process
The sales ‘machine’ has long seemed to have a very clear shape and role. But [...]
In conversation: NNIT’s Karsten Fogh Ho-Lanng on digital disruption
NNIT is an international IT service provider offering IT consulting and the development, implementation and [...]
In conversation: DataSift’s Tim Barker on helping enterprises to grow big ears on social networks
As social platforms proliferate and influence buyers from all walks of life, the need to [...]
In conversation: SAS Institute’s Flemming Bagger on good governance for enterprise analytics
As more businesses embrace big data and the promise of analytics-driven decisions, many practitioners are [...]
In conversation: Becoming customer-led
Faced with dramatic shifts in technologies, behaviours and expectations, Symantec has moved from an engineering-led company [...]
In conversation: A new kind of content marketing
As the global economy continues to recover from the 2008 financial crisis, it is clear [...]