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George P Johnson (GPJ) is one of the oldest brand experience agencies, founded in 1914. [...]
Experiential marketing is creating experiences involving brands and consumers, and it is rapidly moving into [...]
As consumers, we understand impulse buying; it happens as a result of an emotional connection [...]
Mercedes-Benz has abandoned the idea of achieving customer satisfaction. That doesn’t mean that the company [...]
From being a tool used by only a very few, webinars have moved centre stage [...]
We have been thinking about content marketing, and who should ‘own’ it, and felt it might [...]
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The Cluetrain Manifesto helped us understand the increasing importance of connections between people. Today we [...]
No one would argue that the retail landscape is not changing. Retailing is now ‘well-and-truly’ [...]
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