Category Archives: Channels approach

Getting ready for your online video shoot

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Getting value out of Medium as a brand

If you have not yet heard of Medium, you may be missing out on something [...]

Digital formats that work with expertise-related content

Strange though it may sound, not all ideas need to be expressed as blog posts. [...]

Social media platforms – a quick guide

How much do you really know about social media? If you thought it was all [...]

The social media skills gap

In October, Hootsuite announced the launch of its social media skills academy. This will provide [...]

Measuring impact

Are my thought leadership and social efforts having an impact? This is one of the [...]

What makes a profile successful?

As part of your training, we encourage you to cultivate curiosity and explore what makes [...]

Getting more out of #s

Hashtags are labels used on social media and microblogging sites, including Twitter and Instagram. They [...]

How fit is your social media policy?

Are you struggling to develop or update your social media policy? Take a look at [...]

All you need to know about paid social (but were afraid to ask)

When Facebook’s algorithm changed back in 2013, and users no longer saw every post from [...]

Dispelling common B2B social media myths

There are some commonly-held ideas in B2B companies about social media not being all that [...]

The future of social media command centres

Sprinklr has seen the future, or at least the future of social media command centres, and [...]

Where do you say it? Media, platforms and channels to choose for your thought leadership messages

This post helps you select and personalize your strategy for optimising communications channels and platforms [...]