Category Archives: Development support

Personal vs. intimate: achieving authenticity without baring your soul

“Let me tell you about something that happened to me the other day…” How much [...]

Using generative AI to support thought leadership

ChatGPT and other large language models (LLMs) have now been around for a little while. [...]

Thought leadership in the sales enablement mix

Sales enablement is an often-overlooked part of the sales and marketing spectrum. However, it is [...]

Applying the say/do ratio in thought leadership

The say/do ratio is a term used to describe the extent to which someone’s actions [...]

Why thought leaders may need to consider ‘nunchi’

In an increasingly global world, far more of us now have to communicate and build [...]

How has the thought leadership skills portfolio evolved?

Your domain expertise continues to grow as you work with clients to solve problems. Getting [...]

Anxiety and thought leadership – ‘feeling the fear and do it anyway’

We are often asked by subject matter experts about anxiety, and how they can eliminate [...]

Jobs to be done – sharing experience versus thought leadership

If you are a BBC fan, you have almost certainly come across the Great British [...]

Studying corporate reputation: an invitation

Corporate reputation has been important for a long time. The need to protect his company’s [...]

Getting creative: is LinkedIn Creator mode right for you?

If you are looking for tools that could help you to grow your thought leadership [...]

Finding the balance: corporate vs. personal reputation

What is the difference between corporate and individual reputation? Or perhaps a more appropriate question [...]

The power of a personal editorial calendar—and how to get started

Inertia is a powerful thing. It is what prevents us from getting started on anything. [...]

Crafting an effective LinkedIn headline

What is the first thing that anyone looks at on your LinkedIn account (apart from [...]

Thought leadership for retention marketing

It is generally accepted that it costs around five times more to attract a new [...]

Six essays from Karen Pierce that are relevant for thought leaders

Karen Pierce is an experienced executive coach based in Arizona, US. Her company’s focus is [...]

Leadership lessons from gardening

Nurturing is an important part of leadership, including thought leadership. However, it often goes unsung. [...]

Six reasons to engage on Goodreads

Whether you are an avid or would-be avid reader or an author in search of [...]

Using the Promotability Index to work on your self-development 

Most of us know that we need to do some work on our self-development. However, [...]

Making the most of the time: scheduling meetings more seamlessly 

When you’re working on multiple projects across several time zones, scheduling meetings can be time-consuming, [...]

Erin Meyer’s The Culture Map: takeaways for thought leaders and marketers

The business world is becoming increasingly global. We are all expected to work with colleagues, [...]

Lessons on emotional connections from Adam Driver’s Arts in the Armed Forces

  Increasingly, we are becoming aware that emotional intelligence is crucial for marketers and thought [...]

What thought leaders can learn from seeds

Seeds are not an obvious inspiration for thought leadership. Thor Hanson’s The Triumph of Seeds [...]

Using tools to improve your reading effectiveness

As an adult, it is easy to forget about basic skills such as how to [...]

Growth mindset for thought leaders: Carol Dweck’s Power of Yet

Professor Carol Dweck is a researcher at the University of Stanford who studies what she [...]

Using Myers-Briggs Type Indicators to define your thought leadership development path

One of the most important aspects of thought leadership—indeed, of any kind of leadership—is authenticity. [...]

Six Hats thinking for thought leadership

Edward de Bono first put forward his idea about six ‘thinking hats’ in 1985. The [...]

Using the message triangle for greater clarity

Do you sometimes feel that you are struggling to get your point across effectively? Do [...]

Bringing your digital footprinting toolkit up to date

Your digital footprint is the sum of your internet presence, including social media, blogs, comments, [...]

Moving the goalposts: from SMART to FAST

Setting goals or targets are important for improving performance. This is true as much of [...]

Nurturing thought leadership routines that make an impact

How can you sustain thought leadership programmes that really deliver? Beyond vanity metrics, one that [...]

Geeks, thought leaders, and ideas: the rising passion for knowing stuff

July 13th every year marks Embrace Your Geekness Day. The sponsors have put this day forward [...]

Defining your expertise: the thought leadership challenge

One of the questions that we often hear is about how to identify your expertise, [...]

From good to great: Getting more from thought leadership

The thought leadership ‘space’ is becoming increasingly crowded. More and more companies have come to [...]

Filtering ideas – the constructive pushback

IT helpdesks get a bad press. The phrase ‘Have you tried switching it off and [...]

Don’t let measurement get in the way of good conversations

I’ll confess, this idea has been triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]

Why you should never be too busy to learn

For years, being busy has been a badge of honour among senior executives and managers.  [...]

Allocating your energy

One of the questions which often arises, especially from those new to thought leadership, is [...]

Beyond content: the increasing role of “idea magnets”

One change which we’re all seeing to some extent is perhaps an increasing recognition that [...]

Kanban for thought leadership

You may have heard of kanban. It’s a Japanese word meaning ‘signal card’, made famous [...]


Digital Health emerged from work back in 2007, on IT governance. We were working with [...]