Category Archives: Social case studies
How The Times weaves editorial strategies into social channels
In Conversation: Claudia Stebbings Head of Marketing, New Business Division, The Times and The Sunday [...]
How is social media reshaping corporate reputation?
We can now communicate far faster, with far more people, than has ever been possible [...]
Singapore: becoming the world’s first Smart Nation
Smart cities are ten-a-penny now, with large numbers of the world’s major cities engaged in [...]
The rise and rise of sustainability reporting
It can sometimes seem as if we live in a throwaway world. We all want [...]
The impact of culture and language on social media efforts
One of the most frequent questions we are asked by students in countries where English [...]
Digital marketing: The analytics job ahead
I’m a big fan of events. The gathering of people with common interests. The suspension [...]
Social at work trends to watch
There is no question that social networking has changed the way that we communicate with [...]
Apple and IBM on the ageing population
We often hear about the challenges of an aging population. The talk is more usually [...]
Ten Lessons from KLM’s social presence
Dutch airline KLM is widely recognised as a world leader in social media use, and [...]
Competitive intelligence from social media
We looked a little while ago at using Twitter to gain intelligence about your competition. [...]