Category Archives: Social case studies

How The Times weaves editorial strategies into social channels

In Conversation: Claudia Stebbings Head of Marketing, New Business Division, The Times and The Sunday [...]

How is social media reshaping corporate reputation?

We can now communicate far faster, with far more people, than has ever been possible [...]

Singapore: becoming the world’s first Smart Nation

Smart cities are ten-a-penny now, with large numbers of the world’s major cities engaged in [...]

The rise and rise of sustainability reporting

It can sometimes seem as if we live in a throwaway world. We all want [...]

The impact of culture and language on social media efforts

One of the most frequent questions we are asked by students in countries where English [...]

Digital marketing: The analytics job ahead

I’m a big fan of events. The gathering of people with common interests. The suspension [...]

Social at work trends to watch

There is no question that social networking has changed the way that we communicate with [...]

Apple and IBM on the ageing population

We often hear about the challenges of an aging population. The talk is more usually [...]

Ten Lessons from KLM’s social presence

Dutch airline KLM is widely recognised as a world leader in social media use, and [...]

Competitive intelligence from social media

We looked a little while ago at using Twitter to gain intelligence about your competition. [...]