Category Archives: Monitoring progress

Can Kred help you monitor progress towards greater influence?

Since the birth of influencer marketing, brands, businesses and experts have been in search of [...]

Six steps to effective expertise-driven conversations

In 2000, more than 20 years ago, David Weinberger published his highly influential book The [...]

Can thought leadership efforts be benchmarked?

Measuring thought leadership is challenging. It is intangible, and it is also highly individual, for [...]

The road to hell: when intent and impact fail to align

#MeToo has had several significant effects on some very important issues. On the sidelines, it [...]

Recognition, repetition and reputation

Some artists’ work is instantly recognisable: Andy Warhol’s prints, for example. Van Gogh’s swirling use [...]

The 12-step thought leadership marketing program review

So you think you have a thought leadership programme. How do you know it is heading [...]

Is your writing supporting your social objectives?

Writing is a skill like any other: it can be learnt and developed. It seems [...]