How vocal improv promotes collaboration
Vocal improv, short for vocal improvisation, is the act of creating music or soundscapes spontaneously, [...]
Reputation management in the partnering landscape
We know that there are many factors that can affect corporate reputation. We also know [...]
Navigating proximity bias in thought leadership
Proximity bias is the tendency to favour people, objects or ideas that are closest to [...]
Why thought leaders need to understand (and avoid) proximity bias
As we start to move more confidently through the world of remote and hybrid working, [...]
How has the thought leadership skills portfolio evolved?
Your domain expertise continues to grow as you work with clients to solve problems. Getting [...]
How has the marketing skills portfolio evolved?
What are the most crucial skills for marketers to develop? There are many possible answers [...]
Influencers in the reputation landscape
Influencers are people who influence the decisions of others. It sounds simple—but in marketing, the [...]
The value of customer success in reputation build
Personal reputation is everything that is known about you: the value you have created, what [...]
Carving out dedicated time and space for creativity in hybrid work
Creativity in hybrid workplaces requires trust. Trust is important for supporting team members to contribute ideas. [...]
Jobs to be done – sharing experience versus thought leadership
If you are a BBC fan, you have almost certainly come across the Great British [...]
How the Marketing Society is driving excellence
The UK-based Marketing Society was founded in 1959, and has grown since then to become [...]
Moving from anxiety to action: how the Earthshot prize is mobilising clean tech innovators
Around three-quarters of people in the UK and two-thirds of Americans consistently say that they [...]
Studying corporate reputation: an invitation
Corporate reputation has been important for a long time. The need to protect his company’s [...]
Further reflections on nurturing trust
A while back, we looked at Andrea Howe’s work on how to rebuild customer relationships [...]
Marius Hauken’s amazing technicolour AI tool set
Do you remember the joy of receiving a new set of coloured pencils as a [...]
Flexibility on a global scale: how medium-sized global companies are embracing hybrid working
Since the pandemic, attitudes to flexible and hybrid working have changed among both employers and [...]
Finding the balance: corporate vs. personal reputation
What is the difference between corporate and individual reputation? Or perhaps a more appropriate question [...]
Celebrating the value shared by Richard van der Blom
A podcast in March 2021 described Richard van der Blom as the Bob Dylan of [...]
When trust is key: supporting creativity in hybrid workplaces
More and more companies are now moving towards hybrid workplaces. Under this model, some people [...]
Personality types, job compatibilities and lessons from the horticultural world
Overheard: a conversation between two gardeners working in a local community. One weeds the flower [...]
The power of a personal editorial calendar—and how to get started
Inertia is a powerful thing. It is what prevents us from getting started on anything. [...]
Assessing the value of B Corp certification
In May 2022, a non-profit network called B Lab announced that there were now 5,000 [...]
More lessons from the garden: seeding, feeding and weeding your network
At this time of year, the thoughts of many gardeners—especially those who grow vegetables—turn to [...]
Mind the gap: five lessons from reputational disasters from around the world
If you search for ‘reputational disaster’, you will find plenty of stories. Some companies have [...]
Flexing the hybrid workplace model: how Sodexo has continued to deliver frontline services during the pandemic
We have heard a lot about how the COVID-19 pandemic resulted in companies moving to [...]
The flexibility to choose: how Novo Nordisk is approaching hybrid working
We have heard a lot about how different companies are embracing the opportunities and challenges [...]
How the ‘call for papers’ ritual performs like Swiss Army knives for event management
We have probably all seen Swiss Army knives: multi-purpose pocketknives with fold-out blades, scissors, nail [...]
Marie Kondo’s six rules for content managers
Few of us can be entirely unaware of Marie Kondo, and her KonMari method of [...]
Will hybrid workplace success depend on growth mindset-oriented cultures?
You may already have heard of mindset, and the work of Professor Carol Dweck, at [...]
Thought leadership for retention marketing
It is generally accepted that it costs around five times more to attract a new [...]
Six essays from Karen Pierce that are relevant for thought leaders
Karen Pierce is an experienced executive coach based in Arizona, US. Her company’s focus is [...]
Jobs to be done: influencers versus thought leaders
Should your marketing plan involve influencers, thought leaders or both—or are they actually one and [...]
Five takeaways from Andrea Howe’s trust work
Trust is the foundation of almost every good relationship. Whether business or personal, a solid, [...]
Redefining work and recreating value: addressing post-pandemic challenges
It has become something of a cliché to say that the way that we [...]
NEOM’s ambition to be a cognitive city
Joseph Bradley describes himself as an applied futurist, author and cognitive city developer—not necessarily three [...]
In praise of UN Gapminder
Most of us have probably heard of the United Nations’ Sustainable Development Goals. They are [...]
Do your partnering efforts need the Channel Institute?
The technology partner landscape is changing fast, including the incoming wave of marketplaces. As a [...]
Measuring happiness—and why it matters
If you search ‘how to be happier’ on Google, you will be presented with well [...]
How subject matter experts could benefits from the jab, jab, jab, right hook technique
Social media is increasingly seen as the place to be, especially for businesses. Most people [...]
How Green Mountain is contributing to the world’s most sustainable data centre nation
Norway’s government has an ambitious target: to become the world’s most sustainable data centre nation.[1] [...]
The knowledge management paradox – wildflower meadow or designed landscape?
Wildflower meadows and verges were everywhere in 2021. Many councils are chosing to seed verges [...]
Taking cloud commerce to the next level: introducing interworks.cloud
interworks.cloud describes itself as a cloud brokerage platform. It is, effectively, an intermediary, helping traditional IT [...]
How Everflow supports partner marketing with laser-sharp focus on performance tracking
Everflow is a partner marketing platform with a difference. It has a focus on tracking [...]
Managing the challenges of hybrid workplaces
At the beginning of the pandemic, there were predictions that this was the end of [...]
May Day, but not as you know it
You may know of May 1st as International Workers’ Day or simply Workers’ Day. It [...]
Leadership lessons from gardening
Nurturing is an important part of leadership, including thought leadership. However, it often goes unsung. [...]
Six reasons to engage on Goodreads
Whether you are an avid or would-be avid reader or an author in search of [...]
Delivering energy efficiency: best practice for data centres
Between 2010 and 2018, the number of compute instances in the world increased by 550%. [...]
Sharpening your listening skills through improv: practice suggestions
We have previously said that improv could have a place in business, and particularly to [...]
Improving the effectiveness of data centres: the Data Centre Alliance
The Data Centre Alliance, or DCA is UK-based but operates across Europe. It is a [...]
Encouraging Europe’s data centre operators towards climate neutrality: the European Data Centre Association (EUDCA)
The European Data Centre Association (EUDCA) describes itself as representing the interests of commercial data [...]
Ten noteworthy attributes of self-reliant buyers
A recent study by Televerde suggests that at least 80% of customers’ decision-making happens before [...]
How we developed the Purple Dragons Cloud Computing Carbon Footprint Index
One of the biggest issues in driving or supporting improvement of any kind is how [...]
Comparing the market: the different faces of data centre sustainability
Sustainability is one of the biggest issues facing data centre operators. There are huge concerns [...]
Trust, trust and more trust: key takeaways from the roundtable on supercharging internal communications
It is interesting that few companies have yet embraced artificial intelligence (AI) for internal communications. [...]
Using the Promotability Index to work on your self-development
Most of us know that we need to do some work on our self-development. However, [...]
FT Longitude’s approach to thought leadership governance
FT Longitude is on a mission to ensure that its clients’ thought leadership is genuinely [...]
SidelineSwap: the online marketplace for sports gear
Sports gear is expensive, as any parents of aspiring athletes will tell you. It is, [...]
Small but perfectly formed -how Crossflow Energy is disrupting wind power use
Unless you are a devotee of small providers of renewable energy solutions, you may never [...]
Re-thinking how we account for climate change and sustainability
Environmental, social and governance (ESG) reporting has grown in popularity in recent years. About 90% [...]
Emotional intelligence in marketing: why empathy is crucial for marketers
For the first time in most of our living memories, we – as a human [...]
Analytics in alternative medicine: the importance of data-driven acupuncture
Few people would dispute the importance of evidence-based medicine: that is, treating people in ways [...]
Does Envato live up to its claim “The leading online community for creatives”?
In August 2021, Hubspot announced it had partnered with Envato, the “world-leading online community for creative [...]
Unlocking your storytelling instincts: how improv can help
Improvisational theatre, or improv, is great entertainment, but does it really have a place in [...]
Energising internal communications with chatbots
We are probably all used to the idea of chatbots being beneficial for customer communications. [...]
Getting to grips with climate change: how Amazon’s Climate Pledge could accelerate change
Earlier this month Mateo Dugand, EMEA Regional Lead for Sustainability at Amazon Web Services (AWS), [...]
Cloud, energy management and connection: why Meta’s approach to data centres warrants attention
Back in late 2021, multi-billion dollar technology company Facebook created headlines when it announced that [...]
What is Web 3.0 and how will it impact your engagements?
Web 3.0 is the term used to describe the latest incarnation of the internet, following [...]
Understanding blockchain
Blockchain is the technology behind digital and cryptocurrencies like Bitcoin. However, what exactly is it [...]
Can distributors seize the Xaas opportunity?
Distributors play a vital role in keeping the lines between software publishers and hardware manufacturers and [...]
Rebranding and transformation: the changing face of Neos Networks
Back in 2003, Scottish and Southern Energy bought Neos Networks for over £13 million, to [...]
Making the web more accessible
It is estimated that about one billion people in the world have a visual or [...]
Affiliate marketing in the audience experience continuum: the affiliate’s view
Affiliate marketing is a term for a partnership between the producer of a product or [...]
Affiliate marketing in the audience experience continuum: the merchant’s view
Affiliate marketing is a partnership arrangement involving merchants, affiliates, networks and customers. A merchant (the [...]
Marketplace community engagement via Twitter – the Salesforce AppExchange way
A picture can paint a thousand words, but what about a tweet? It is difficult [...]
A data-driven approach to micro-markets
Marketplaces have moved on a lot from the traditional open space for a market to [...]
How modern marketplaces are changing the role of distributors—and how distributors are responding
Distributors are seldom seen, and not much heard—but in reality, they play a key role [...]
The stacked value proposition: how marketplaces can get value from competitive analysis
There are many frameworks for developing and evaluating company strategy. Perhaps the best known, however, [...]
Does your team need a ‘work operating system’?
Monday.com describes itself as a Work Operating System. The metaphor is quite a good one. [...]
Microsoft AppSource curates customer and partner experiences
Microsoft AppSource is a global marketplace containing thousands of business applications and services built by [...]
Boosting meeting engagement with Slido
Remote meetings highlighted the importance of attendee engagement to all of us. When you’re in [...]
Experience and the ecosystem – satisfaction is not enough
Satisfaction is not enough and the ecosystem experience Trapped or free ? Are the customers [...]
Pick your side : three types of marketplaces
There are probably as many types of marketplaces as there are business models. There are [...]
The evolution of the employee and the portability of thought leadership
There has been a lot of talk about how the pandemic has redefined ways of [...]
Three takeaways from Coupa’s marketplace expansion into business spend management
There is a (relatively) new business acronym starting to gain traction around the world. Over [...]
Making the most of the time: scheduling meetings more seamlessly
When you’re working on multiple projects across several time zones, scheduling meetings can be time-consuming, [...]
Synertrade procurement marketplace shows modest progress
Synertrade describes itself as a leading global provider of e-procurement software solutions to optimise purchasing [...]
Takeaways from “The Power of Talk: Who Gets Heard and Why”
Have you ever felt like you couldn’t get a word in when talking to someone [...]
Takeaways from the AI translators for communications roundtable
This week we sat down with Author Mieke De Ketelaere to discuss how AI can [...]
Erin Meyer’s The Culture Map: takeaways for thought leaders and marketers
The business world is becoming increasingly global. We are all expected to work with colleagues, [...]
Lessons on emotional connections from Adam Driver’s Arts in the Armed Forces
Increasingly, we are becoming aware that emotional intelligence is crucial for marketers and thought [...]
Enhancing food security through analytics
Food security was defined at the World Food Summit in 1996 as a state in [...]
Feeding the world without costing the earth
When there is discussion about artificial intelligence (AI), it often focuses on apocalyptic scenarios, where [...]
Re-framing opportunities: why thought leaders may want to coach their sales partners
One of the biggest changes in the world of work in the last ten years [...]
Demystifying artificial intelligence: why we need AI ‘translators’
Like it or not, artificial intelligence (AI) is becoming more ubiquitous. Algorithms are increasingly being [...]
Five lessons from the OVH fire
On March 10th, 2021, a fire broke out at a data centre in Strasbourg owned [...]
What thought leaders can learn from seeds
Seeds are not an obvious inspiration for thought leadership. Thor Hanson’s The Triumph of Seeds [...]
Can Twitter Spaces help thought leaders?
Do you like listening to podcasts or audiobooks? Is it easier for you to follow [...]
Six takeaways for thought leaders from Neural Impact’s work
Neural Impact is a boutique consultancy based in British Columbia, Canada. It works only within [...]
How Matterport is digitising the built environment—and why it matters
Over the last year or so, as stay-at-home orders have come and gone around the [...]