National and international data centre associations’ increasing relevance
There is a paradox associated with the cloud. When companies start to grow, moving workloads [...]
Using tools to improve your reading effectiveness
As an adult, it is easy to forget about basic skills such as how to [...]
Pros and cons of bitcoin, and the environmental impact
Over the last few years, bitcoin has increasingly hit the headlines. Some suggest that it [...]
How Linktree serves thought leaders
Linktree is a way to bring together a series of links that you want to [...]
Six takeaways from Brian Souza’s The Weekly Coaching Conversation
On the face of it, a book called The Weekly Coaching Conversation is not the [...]
Quantum computing – the basics everyone should understand
There are two main schools of thought in physics: conventional or Newtonian physics and quantum [...]
From emit and compensate to never emit: Googles path to net zero carbon
As one of the biggest cloud computing industry participants, Google comes under a huge amount [...]
Making marketing shoppable: all you need to know about Adimo
Marketing technology firm Adimo describes itself as ‘making marketing shoppable’. It was founded in Glasgow [...]
Marketplace interviews: what we ask and why
One of the best ways to support partners is often through the creation of a [...]
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How can cities use social media to engage more effectively post-pandemic?
Over the course of the pandemic, the realisation has grown among many people and businesses [...]
Growth mindset for thought leaders: Carol Dweck’s Power of Yet
Professor Carol Dweck is a researcher at the University of Stanford who studies what she [...]
Is Scribd still relevant?
In this review, part of an occasional series, we look at Scribd, an app that [...]
Using Myers-Briggs Type Indicators to define your thought leadership development path
One of the most important aspects of thought leadership—indeed, of any kind of leadership—is authenticity. [...]
Can Kred help you monitor progress towards greater influence?
Since the birth of influencer marketing, brands, businesses and experts have been in search of [...]
Salesforce AppExchange’s leverages customer reviews for enhanced human engagement
Do you know how partner marketing can effectively transact with customers via enterprise cloud Marketplaces? [...]
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Salesforce AppExchange’s leverages customer reviews for enhanced human engagement
Do you know how partner marketing can effectively transact with customers via enterprise cloud Marketplaces? [...]
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Accelerators and friction ahead for ISVs on marketplaces
Marketplaces are set to become the most prevalent way individuals and organizations purchase goods and [...]
The Shift Project: a resource for data centres in the move to decarbonisation
The Shift Project is a French think tank that advocates the need to shift to [...]
Sage powers its partner-marketplace with customer centric experience design
Sage is a multinational software company headquartered in Newcastle-upon-Tyne, in the north of England. It is [...]
Event management lessons from Sundance 2021
Sundance was one of the only film festivals last year to go as planned and [...]
How HPE Cloud28+ helps eliminate traditional channel conflicts
Hewlett Packard Enterprise (HPE) Cloud28+ is a community promoting cloud services and knowledge sharing. We [...]
Combating climate change: are data centres and cloud computing providers doing enough?
The information technology (IT) industry is responsible for around 5% of worldwide total carbon emissions [...]
Industry-led thought leadership drives partner messaging at SAP
SAP is a multinational software company headquartered in Germany. It specializes in software to manage [...]
Sage powers its partner-marketplace with customer centric experience design
Sage is a multinational software company headquartered in Newcastle-upon-Tyne, in the north of England. It [...]
What action you wish your audience to take?
Let me tell you a story. I recently came across two JustGiving pages, both set [...]
Should subject matter experts’ portfolio include Muck Rack?
Muck Rack is a PR platform, launched in June 2020. It is designed to allow [...]
The data revolution coming to three-tier channel models
Partnership and alliance models will continue to evolve in our post-Covid and cloud-based world. Usually [...]
Smart cities are not new: learning from ancient history
Over the last few years, the term ‘smart city’ has sometimes been used simply to [...]
Is your Glassdoor profile working for you?
Glassdoor is a digital jobs marketplace, on a mission to help employees everywhere find a [...]
How Locals’ gallery of communities pulls in creators and subscribers
Our brains like human faces. We respond to them, tracing the features, scanning to see [...]
Is energy density holding back renewables progress to Net Zero?
Energy density is the amount of energy stored in a given system per unit volume? [...]
Top takeaways from Divante’s analysis of 2021 online retail trends
Tomasz Karwatka is Co-founder and CEO of Divante, an eCommerce technology company. His welcome words [...]
Channels, sales effectiveness and subscription economy
Since 2011, iChannel has been consulting and coaching companies to reach their goals in the [...]
The importance of partner-led agile lead generation
Partner marketing is often expected to adopt storytelling strategies of the brand and/or product marketing [...]
Data science stakeholder engagement: handling objections
Being able to handle difficult stakeholders is a key skill for anyone in business, and [...]
Wind River increases focus building joint intellectual capital with partners
Wind River is a California-based software company. It provides mission-critical software, for example, for NASA, [...]
The attribution journey at Red Hat partner marketing
Mention open source, and the conversation will sooner or later turn to Red Hat. It [...]
Cisco’s marketplace for small business builds traction
Cisco has a strong focus on partner marketing. Indeed, all its sales are billed through [...]
How HalloPodcaster is riding the marketplace wave
A couple of years ago, we noted that podcasting had become much more mainstream. We [...]
Coaching vs. mentoring: finding the ‘sweet spot’
One of the questions that we are often asked is about the difference between coaching [...]
Six Hats thinking for thought leadership
Edward de Bono first put forward his idea about six ‘thinking hats’ in 1985. The [...]
Expertise driven conversations: the growth mindset edition
Remember the story of the tortoise and the hare? They agreed to a race, and [...]
How TechData drives demand management performance
It has been a busy year for global technology distributor Tech Data, which was acquired [...]
Partnering to maximize performance and IT ops visibility at Riverbed
The mission of Riverbed Technology is to maximize performance and visibility for any user, network [...]
The tricky art of customer centricity
Famously, early twentieth century retailers Harry Gordon Selfridge, John Wanamaker and Marshall Field coined the [...]
Microsoft Azure enjoys co-selling dividends
In July 2020, Microsoft cloud computing business Azure reported quarterly sales growth of 47%. We [...]
Viavi’s focus on demand generation is driving balanced partner growth
In August 2020, VIAVI Solutions, a US-based network testing, monitoring and assurance company, purchased French [...]
How deep is your digital mindset?
One of the biggest changes for many people during 2020 has been the huge increase [...]
Platforms and partnership: how HERE drives a geolocation ecosystem
HERE aims to build a ‘digital representation’ of the world, using geolocation data. It provides [...]
Intro to Tik Tok
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Why marketers will need to dig deeper into emotional intelligence
You don’t very often see ‘emotional intelligence’ among the skills listed on a marketing job [...]
Are your stories sticky enough?
Do you know the story of how teddy bears got their name? You may not [...]
How WSO2 supports the ‘composable’ enterprise
One of the benefits of the digital world is the way in which it enables [...]
In pursuit of partner marketing excellence
Partnerships, ecosystems, and marketplaces are on the rise. However, talking about partnerships and creating a [...]
Six steps to effective expertise-driven conversations
In 2000, more than 20 years ago, David Weinberger published his highly influential book The [...]
Knowde is meeting the chemical industry’s trading needs
The move to digital is affecting how companies do business, meet clients, and manage their [...]
Making Partnership Personal – Ciena’s Partner Network
In November 2018, Ciena relaunched the Ciena Partner Network, featuring personalised engagement, joint planning and [...]
Gig-driven Fiverr sees good growth
If you need a freelancer for a project in your business, the chances are that [...]
Upwork blends experiences with its dual-sided platform
It has been clear for some time that the world of work was changing. Talk [...]
How thought leadership adds sparkle to the tough topic of non-performing loans
Qualco is a fintech company with 20 years’ experience in over 30 countries. It supports debt [...]
Bridging the digital divide: IFIP/IP3 and Rotary
The ‘digital divide’ between those with access to technology, and those without, is a huge [...]
Digital marketing during a crisis: the role of advisors
Konavi is a ten-year-old digital marketing consultancy in Munich, working primarily with B2B clients. We [...]
In recruitment it’s not about how many people you know, but how well you know people
The Future of Recruiting (Gregory Lewis Oct ’19) examined recruitment trends and concluded recruiters must [...]
If You Want To Go Far, Go Together
Agile Programmes helps MSP’s and technology vendors accelerate growth. MD Barry Turner has over 20 [...]
Managing full-service marketing in a digital world: Octopus Agency
In a previous article, we talked to Jon Lonsdale, MD and founder of full-service advertising [...]
Seven noteworthy facets of the RigUp marketplace
The world of work is changing fast. With flexibility and adaptability at a premium, big [...]
Transformation in print: Old Fashioned Business With New Ways
From a sales and marketing perspective the print industry has long been associated with traditional, [...]
It’s Always Christmas in Content Marketing Land
Since 2013, Localz has removed complexity from the last mile with mobile workforce solutions that [...]
How Spotify, Dropbox, and Trello boost subscription revenue
In 2019 the average American spent $640 on subscription services. Subscriptions come in so many [...]
What’s driving B2B and internal enterprise marketplaces?
The way we organise work has been changing for some time. Hierarchical systems have been [...]
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Is RIO setting the bar for better trucking capacity management?
How we work is changing every day—and not just as a result of COVID-19. The [...]
ABM, sales planning and intelligence: will adversity catalyse transformation?
We’d intended to discuss Account-Based Sales & Marketing (ABM) with Brian Allsop, MD of Fusion [...]
How Mirakl is using enterprise marketplaces to scale
There have been huge changes to the way we work in recent weeks, months and [...]
Doing It By the Book – Building Brand for the Digital World
Valitor is an international payment solutions company, founded as Visa Iceland in 1983 and expanded [...]
Marketing takeaways from the #miagehnonline hackathon
On March 13th 2020 the German government closed all businesses for an unspecified time, in [...]
The Full-Service Agency is Dead – Long Live the Full-Service Agency
Full-service agencies are advertising agencies that cover all aspects of advertising and promotion. Their death [...]
Hybrid events and content ecosystems – how experience agencies are adapting
George P Johnson (GPJ) is one of the oldest brand experience agencies, founded in 1914. [...]
Facebook Marketplace is becoming attractive to B2B stakeholders too
In a world that is increasingly digital, many companies are turning to marketplaces as a [...]
How a pandemic accelerated the re-invention of a small community
Sant’Agata di Esaro, in Cosenza in Southern Italy, is not a name usually associated with [...]
Business lessons from tree cathedrals
In 1918, a man called Edmund Blyth returned from the battlefields of the First World [...]
Rover offers dog owners convenience and confidence
Anyone who believes that dogs and other pets are simply an add-on needs to think [...]
Should collaborative marketing be in your toolkit?
Collaborative marketing represents the concept of working together with other similar companies or associations to [...]
Seven takeaways from Discover Martech 2020
This year’s Discover Martech event took place in April as an entirely virtual (and free) [...]
Why data literacy is the north star for analytics adoption
A key attribute of the coronavirus pandemic has been the role of data in developing [...]
Will Mural be the answer to your collaboration needs?
The current wave of enforced working from home is accelerating the adoption of digital tools [...]
Attribution, martech stack and account based marketing dominate agency agenda in partner marketing
According to Gartner CMO Spend Survey 2019-2020, competitive insights and marketing analytics now consume over 13% [...]
How The Times weaves editorial strategies into social channels
In Conversation: Claudia Stebbings Head of Marketing, New Business Division, The Times and The Sunday [...]
Five ways the Customer Data Platform Institute supports marketing professional development
The Customer Data Platform (CDP) Institute is a vendor-neutral organisation that aims to help marketers [...]
What ‘red teams’ can teach the agile community
‘War games’ are military exercises that are used to test or improve tactics and strategy [...]
My target audience is not on Twitter. Why should I be?
Thought leadership is all about building relationships with customers and potential customers. These relationships start [...]
Using the message triangle for greater clarity
Do you sometimes feel that you are struggling to get your point across effectively? Do [...]
#EducationDay reflections
Our earlier analysis suggested that #EducationDay needs to also embrace the needs of adults. As [...]
Learning to re-learn: developing your coachability
Let’s start with a question: How hard do you find it to admit that you [...]
Rethinking education and training: WhiteHat apprenticeships
Back in July 2019, tech start-up WhiteHat announced it had secured $16 million in venture capitalist [...]
The changing faces of content management
Content management is the systems and processes used to collect, curate, publish, and update marketing [...]
Should International Day of Education embrace a broader mandate?
The United Nations General Assembly has proclaimed that 24th January is to be International Day [...]
Bringing your digital footprinting toolkit up to date
Your digital footprint is the sum of your internet presence, including social media, blogs, comments, [...]
Moving the goalposts: from SMART to FAST
Setting goals or targets are important for improving performance. This is true as much of [...]
Why community marketing should be on your ‘to do’ list
Businesses that understand their ecosystem—and particularly the dynamics of competition within it—are far more likely [...]