May Day, but not as you know it
You may know of May 1st as International Workers’ Day or simply Workers’ Day. It [...]
Leadership lessons from gardening
Nurturing is an important part of leadership, including thought leadership. However, it often goes unsung. [...]
Six reasons to engage on Goodreads
Whether you are an avid or would-be avid reader or an author in search of [...]
Delivering energy efficiency: best practice for data centres
Between 2010 and 2018, the number of compute instances in the world increased by 550%. [...]
Sharpening your listening skills through improv: practice suggestions
We have previously said that improv could have a place in business, and particularly to [...]
Improving the effectiveness of data centres: the Data Centre Alliance
The Data Centre Alliance, or DCA is UK-based but operates across Europe. It is a [...]
Encouraging Europe’s data centre operators towards climate neutrality: the European Data Centre Association (EUDCA)
The European Data Centre Association (EUDCA) describes itself as representing the interests of commercial data [...]
Ten noteworthy attributes of self-reliant buyers
A recent study by Televerde suggests that at least 80% of customers’ decision-making happens before [...]
How we developed the Purple Dragons Cloud Computing Carbon Footprint Index
One of the biggest issues in driving or supporting improvement of any kind is how [...]
Comparing the market: the different faces of data centre sustainability
Sustainability is one of the biggest issues facing data centre operators. There are huge concerns [...]
Trust, trust and more trust: key takeaways from the roundtable on supercharging internal communications
It is interesting that few companies have yet embraced artificial intelligence (AI) for internal communications. [...]
Using the Promotability Index to work on your self-development
Most of us know that we need to do some work on our self-development. However, [...]
FT Longitude’s approach to thought leadership governance
FT Longitude is on a mission to ensure that its clients’ thought leadership is genuinely [...]
SidelineSwap: the online marketplace for sports gear
Sports gear is expensive, as any parents of aspiring athletes will tell you. It is, [...]
Small but perfectly formed -how Crossflow Energy is disrupting wind power use
Unless you are a devotee of small providers of renewable energy solutions, you may never [...]
Re-thinking how we account for climate change and sustainability
Environmental, social and governance (ESG) reporting has grown in popularity in recent years. About 90% [...]
Emotional intelligence in marketing: why empathy is crucial for marketers
For the first time in most of our living memories, we – as a human [...]
Analytics in alternative medicine: the importance of data-driven acupuncture
Few people would dispute the importance of evidence-based medicine: that is, treating people in ways [...]
Rock your out of office
Out-of-office (OOO) notifications are a professional courtesy we’ve all come to rely on. These simple, [...]
Does Envato live up to its claim “The leading online community for creatives”?
In August 2021, Hubspot announced it had partnered with Envato, the “world-leading online community for creative [...]
Unlocking your storytelling instincts: how improv can help
Improvisational theatre, or improv, is great entertainment, but does it really have a place in [...]
Energising internal communications with chatbots
We are probably all used to the idea of chatbots being beneficial for customer communications. [...]
Getting to grips with climate change: how Amazon’s Climate Pledge could accelerate change
Earlier this month Mateo Dugand, EMEA Regional Lead for Sustainability at Amazon Web Services (AWS), [...]
What is Web 3.0 and how will it impact your engagements?
Web 3.0 is the term used to describe the latest incarnation of the internet, following [...]
Can LinkedIn polls energise your profile?
LinkedIn polls are a dynamic tool for thought leaders and marketers aiming to engage their [...]
Understanding blockchain
Blockchain is the technology behind digital and cryptocurrencies like Bitcoin. However, what exactly is it [...]
Can distributors seize the Xaas opportunity?
Distributors play a vital role in keeping the lines between software publishers and hardware manufacturers and [...]
Making the web more accessible
It is estimated that about one billion people in the world have a visual or [...]
Affiliate marketing in the audience experience continuum: the affiliate’s view
Affiliate marketing is a term for a partnership between the producer of a product or [...]
Affiliate marketing in the audience experience continuum: the merchant’s view
Affiliate marketing is a partnership arrangement involving merchants, affiliates, networks and customers. A merchant (the [...]
Marketplace community engagement via Twitter – the Salesforce AppExchange way
A picture can paint a thousand words, but what about a tweet? It is difficult [...]
A data-driven approach to micro-markets
Marketplaces have moved on a lot from the traditional open space for a market to [...]
How modern marketplaces are changing the role of distributors—and how distributors are responding
Distributors are seldom seen, and not much heard—but in reality, they play a key role [...]
The stacked value proposition: how marketplaces can get value from competitive analysis
There are many frameworks for developing and evaluating company strategy. Perhaps the best known, however, [...]
Does your team need a ‘work operating system’?
Monday.com describes itself as a Work Operating System. The metaphor is quite a good one. [...]
Microsoft AppSource curates customer and partner experiences
Microsoft AppSource is a global marketplace containing thousands of business applications and services built by [...]
Boosting meeting engagement with Slido
Remote meetings highlighted the importance of attendee engagement to all of us. When you’re in [...]
Experience and the ecosystem – satisfaction is not enough
Satisfaction is not enough and the ecosystem experience Trapped or free ? Are the customers [...]
Pick your side : three types of marketplaces
There are probably as many types of marketplaces as there are business models. There are [...]
The evolution of the employee and the portability of thought leadership
There has been a lot of talk about how the pandemic has redefined ways of [...]
Three takeaways from Coupa’s marketplace expansion into business spend management
There is a (relatively) new business acronym starting to gain traction around the world. Over [...]
Making the most of the time: scheduling meetings more seamlessly
When you’re working on multiple projects across several time zones, scheduling meetings can be time-consuming, [...]
Synertrade procurement marketplace shows modest progress
Synertrade describes itself as a leading global provider of e-procurement software solutions to optimise purchasing [...]
Takeaways from “The Power of Talk: Who Gets Heard and Why”
Have you ever felt like you couldn’t get a word in when talking to someone [...]
Takeaways from the AI translators for communications roundtable
This week we sat down with Author Mieke De Ketelaere to discuss how AI can [...]
Erin Meyer’s The Culture Map: takeaways for thought leaders and marketers
The business world is becoming increasingly global. We are all expected to work with colleagues, [...]
Lessons on emotional connections from Adam Driver’s Arts in the Armed Forces
Increasingly, we are becoming aware that emotional intelligence is crucial for marketers and thought [...]
Enhancing food security through analytics
Food security was defined at the World Food Summit in 1996 as a state in [...]
Feeding the world without costing the earth
When there is discussion about artificial intelligence (AI), it often focuses on apocalyptic scenarios, where [...]
Re-framing opportunities: why thought leaders may want to coach their sales partners
One of the biggest changes in the world of work in the last ten years [...]
Demystifying artificial intelligence: why we need AI ‘translators’
Like it or not, artificial intelligence (AI) is becoming more ubiquitous. Algorithms are increasingly being [...]
What thought leaders can learn from seeds
Seeds are not an obvious inspiration for thought leadership. Thor Hanson’s The Triumph of Seeds [...]
Can Twitter Spaces help thought leaders?
Do you like listening to podcasts or audiobooks? Is it easier for you to follow [...]
Six takeaways for thought leaders from Neural Impact’s work
Neural Impact is a boutique consultancy based in British Columbia, Canada. It works only within [...]
How Matterport is digitising the built environment—and why it matters
Over the last year or so, as stay-at-home orders have come and gone around the [...]
National and international data centre associations’ increasing relevance
There is a paradox associated with the cloud. When companies start to grow, moving workloads [...]
Using tools to improve your reading effectiveness
As an adult, it is easy to forget about basic skills such as how to [...]
Pros and cons of bitcoin, and the environmental impact
Over the last few years, bitcoin has increasingly hit the headlines. Some suggest that it [...]
How Linktree serves thought leaders
Linktree is a way to bring together a series of links that you want to [...]
Six takeaways from Brian Souza’s The Weekly Coaching Conversation
On the face of it, a book called The Weekly Coaching Conversation is not the [...]
Quantum computing – the basics everyone should understand
There are two main schools of thought in physics: conventional or Newtonian physics and quantum [...]
From emit and compensate to never emit: Googles path to net zero carbon
As one of the biggest cloud computing industry participants, Google comes under a huge amount [...]
Making marketing shoppable: all you need to know about Adimo
Marketing technology firm Adimo describes itself as ‘making marketing shoppable’. It was founded in Glasgow [...]
Marketplace interviews: what we ask and why
One of the best ways to support partners is often through the creation of a [...]
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How can cities use social media to engage more effectively post-pandemic?
Over the course of the pandemic, the realisation has grown among many people and businesses [...]
Growth mindset for thought leaders: Carol Dweck’s Power of Yet
Professor Carol Dweck is a researcher at the University of Stanford who studies what she [...]
Is Scribd still relevant?
In this review, part of an occasional series, we look at Scribd, an app that [...]
Using Myers-Briggs Type Indicators to define your thought leadership development path
One of the most important aspects of thought leadership—indeed, of any kind of leadership—is authenticity. [...]
Can Kred help you monitor progress towards greater influence?
Since the birth of influencer marketing, brands, businesses and experts have been in search of [...]
Salesforce AppExchange’s leverages customer reviews for enhanced human engagement
Do you know how partner marketing can effectively transact with customers via enterprise cloud Marketplaces? [...]
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Salesforce AppExchange’s leverages customer reviews for enhanced human engagement
Do you know how partner marketing can effectively transact with customers via enterprise cloud Marketplaces? [...]
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Accelerators and friction ahead for ISVs on marketplaces
Marketplaces are set to become the most prevalent way individuals and organizations purchase goods and [...]
Sage powers its partner-marketplace with customer centric experience design
Sage is a multinational software company headquartered in Newcastle-upon-Tyne, in the north of England. It is [...]
Event management lessons from Sundance 2021
Sundance was one of the only film festivals last year to go as planned and [...]
How HPE Cloud28+ helps eliminate traditional channel conflicts
Hewlett Packard Enterprise (HPE) Cloud28+ is a community promoting cloud services and knowledge sharing. We [...]
Combating climate change: are data centres and cloud computing providers doing enough?
The information technology (IT) industry is responsible for around 5% of worldwide total carbon emissions [...]
Industry-led thought leadership drives partner messaging at SAP
SAP is a multinational software company headquartered in Germany. It specializes in software to manage [...]
Sage powers its partner-marketplace with customer centric experience design
Sage is a multinational software company headquartered in Newcastle-upon-Tyne, in the north of England. It [...]
What action you wish your audience to take?
Let me tell you a story. I recently came across two JustGiving pages, both set [...]
Should subject matter experts’ portfolio include Muck Rack?
Muck Rack is a PR platform, launched in June 2020. It is designed to allow [...]
The data revolution coming to three-tier channel models
Partnership and alliance models will continue to evolve in our post-Covid and cloud-based world. Usually [...]
Is your Glassdoor profile working for you?
Glassdoor is a digital jobs marketplace, on a mission to help employees everywhere find a [...]
How Locals’ gallery of communities pulls in creators and subscribers
Our brains like human faces. We respond to them, tracing the features, scanning to see [...]
Is energy density holding back renewables progress to Net Zero?
Energy density is the amount of energy stored in a given system per unit volume? [...]
Top takeaways from Divante’s analysis of 2021 online retail trends
Tomasz Karwatka is Co-founder and CEO of Divante, an eCommerce technology company. His welcome words [...]
Channels, sales effectiveness and subscription economy
Since 2011, iChannel has been consulting and coaching companies to reach their goals in the [...]
The importance of partner-led agile lead generation
Partner marketing is often expected to adopt storytelling strategies of the brand and/or product marketing [...]
Wind River increases focus building joint intellectual capital with partners
Wind River is a California-based software company. It provides mission-critical software, for example, for NASA, [...]
The attribution journey at Red Hat partner marketing
Mention open source, and the conversation will sooner or later turn to Red Hat. It [...]
Cisco’s marketplace for small business builds traction
Cisco has a strong focus on partner marketing. Indeed, all its sales are billed through [...]
How HalloPodcaster is riding the marketplace wave
A couple of years ago, we noted that podcasting had become much more mainstream. We [...]
Coaching vs. mentoring: finding the ‘sweet spot’
One of the questions that we are often asked is about the difference between coaching [...]
Six Hats thinking for thought leadership
Edward de Bono first put forward his idea about six ‘thinking hats’ in 1985. The [...]
Expertise driven conversations: the growth mindset edition
Remember the story of the tortoise and the hare? They agreed to a race, and [...]
How TechData drives demand management performance
It has been a busy year for global technology distributor Tech Data, which was acquired [...]
Partnering to maximize performance and IT ops visibility at Riverbed
The mission of Riverbed Technology is to maximize performance and visibility for any user, network [...]
The tricky art of customer centricity
Famously, early twentieth century retailers Harry Gordon Selfridge, John Wanamaker and Marshall Field coined the [...]
Microsoft Azure enjoys co-selling dividends
In July 2020, Microsoft cloud computing business Azure reported quarterly sales growth of 47%. We [...]
Viavi’s focus on demand generation is driving balanced partner growth
In August 2020, VIAVI Solutions, a US-based network testing, monitoring and assurance company, purchased French [...]
How deep is your digital mindset?
One of the biggest changes for many people during 2020 has been the huge increase [...]