Kanban and Scrum: agile methodologies for thought leaders
Kanban and Scrum are both recognised as agile methodologies, but many organisations struggle to choose [...]
Increasing role of artificial intelligence in city administration
Cities can use artificial intelligence and analysis of data in a number of ways to [...]
The impact of culture and language on social media efforts
One of the most frequent questions we are asked by students in countries where English [...]
How AWS picked the 2016 winning cities of ‘City on a Cloud’
Regular readers of this website will know that we are big fans of awards, particularly [...]
Can hackathons be part of the social marketer’s toolkit?
Hackathons are a way to bring together groups to work intensively on a software project [...]
The social media skills gap
In October, Hootsuite announced the launch of its social media skills academy. This will provide [...]
What flight safety demonstrations can teach us about digital engagement leadership
Customers’ preference to research before contacting prospective suppliers means it is helpful to have subject [...]
Should your campaigns integrate Meetups?
The website Meetup is a social network with a difference. Where most social networks are [...]
Quora is platform of choice for technical experts
Quora is a question-and-answer site, where community members vote on which answers were helpful. It [...]
Medium’s value to B2B marketers
Medium is an online publishing platform. So far, so LinkedIn. But it’s also quite different [...]
Data centres doing Twitter right
Social media is an essential tool for data centres. It enables you to put a [...]
Community marketing is one of many untapped B2B gems
Community marketing is simply engaging customers (and prospects) in conversation, to find out what they [...]
4 reasons data centres need social media
If you have been directed here from this week’s newsletter, the article you are looking [...]
Green data centres are still work-in-progress
Environmental friendliness has become a bit less ‘cool’ recently, with governments around the world shying [...]
The 12-step thought leadership marketing program review
So you think you have a thought leadership programme. How do you know it is heading [...]
It is time to re-consider Google+ ?
If not quite against all the odds, but certainly running counter to a number of [...]
How mature are your account based marketing practices?
Account-based marketing is, broadly speaking, marketing that is focused and targeted towards each lead or [...]
Are you keeping pace with your target audience?
You almost certainly already know how important it is to write for your target audience. [...]
The art of influencer marketing
Press, analysts and now influencers? As digital platforms make it easier than ever for information [...]
Lead nurturing should embrace changing digital experiences
Lead nurturing is the process of bringing a lead from the initial point of interest [...]
Listening tips for thought leaders
Social listening is vital for thought leaders to stay up to date with what is [...]
Should your content strategy include Periscope?
Periscope is the live-streaming app acquired by Twitter within a month of launch of rival [...]
Social tools are re-shaping the organisation
It is logical to think that social tools might benefit an organisation. After all, they [...]
Is lead management keeping up with digital possibilities?
Lead management in B2B includes both generating sales leads, and following them up and closing [...]
What can Pinterest do for your business?
Pinterest describes itself as “the world’s catalogue of ideas”. But can it be used successfully [...]
So you plan to live-tweet an event
Live tweeting is a key part of generating a buzz about an event, and crucial [...]
What can Reddit do for your campaigns?
Are you on Reddit? Should you be? It has been described as ‘the front page [...]
Can artificial intelligence deliver greener data centres?
Green data centres are perhaps best described as work in progress. But the drive towards [...]
Artificial intelligence in healthcare
Last week saw the publication of news that a robot had ‘beaten’ a human surgeon [...]
Measuring impact
Are my thought leadership and social efforts having an impact? This is one of the [...]
Developing an effective people strategy
One of the most pressing issues facing Data Centre management today is ready access to [...]
It’s still about skills
A recent survey by the Economist Intelligence Unit found that 75% of companies surveyed were [...]
Impulse drive: humanity in the B2B buying cycle
As consumers, we understand impulse buying; it happens as a result of an emotional connection [...]
What social media participants can learn from dog owners
Owning a dog may not be your dream, but we can probably all understand why [...]
B2B marketers should consider Instagram
Instagram. Pretty pictures of food, right? But there is so much more that B2B marketers [...]
What makes a profile successful?
As part of your training, we encourage you to cultivate curiosity and explore what makes [...]
Make every meeting count
A CIA manual published in 1944, and rediscovered recently, sets out simple ways to sabotage [...]
Don’t let KPIs get in the way of good conversations
I’ll confess, this post was triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]
Don’t let measurement get in the way of good conversations
I’ll confess, this idea has been triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]
Why you should never be too busy to learn
For years, being busy has been a badge of honour among senior executives and managers. [...]
Are datacentres losing the war for talent?
The second Cassini Club Roundtable themed “Stone Age Thinking, Second Machine Age Challenges” was held on Wednesday [...]
Datum bets on carrier and cloud neutrality
Datum develops business critical data centres which are designed for service providers and large corporations. [...]
Comments are an important part of the conversation
Markets are conversations. Digital conversations have many similarities with in-person conversations. For sustainable relationships to [...]
MyLoc expands portfolio
myLoc is a specialist colocation services and web hosting provider based in Düsseldorf, Germany. In [...]
Keyyo builds on new services
Keyyo is a French provider of converged telephony services that specialises in all-inclusive, integrated telephone solutions [...]
Lefdal Mine proves location need not be an issue
Lefdal Mine is a brand new entrant to the Norwegian data centre market whose vision is [...]
Comarch bets on a mixed portfolio
Comarch is a major Polish IT services provider with significant global reach. It predominantly specialises in [...]
TDC Hosting builds on trust
The TDC Group is Denmarks biggest telecommunications provider and former national telco. It is TDCs [...]
Is your data centre skills audit fit for purpose?
As part of the preparation for our upcoming Cassini Club Roundtable on skills, we have [...]
Green Mountain satisfies CSR needs
Green Mountain Data Centres AS is a wholesale colocation space provider based in Norway. It [...]
High performance transformation with Scrum
The Scrum process is more commonly known as a software development approach that is designed to [...]
Digital Realty expands portfolio
Digital Realty specialises in creating high-tech data centre real estate and operates by either buying [...]
Hydro66 delivers agility without the carbon footprint
Hydro66 is a new pure colocation provider that offers highly secure but fully flexible space [...]
Why sharing what you learn is a constructive habit
Learning can be a very personal journey. But there can also be a lot of [...]
DTS Systeme partners for results
DTS Systeme specialises in delivering tailored cloud computing services and IT security to the small and [...]
Plutex supports SMEs
Plutex GmbH is a German provider of colocation and managed services catering predominantly to the small [...]
Contabo drives value
Contabo GmbH started out as a web hosting provider when it was founded in 2003 but [...]
Dataplex wins with bespoke offerings
Dataplex is a new provider of multi-tenancy wholesale data centre space in Ireland, with further new [...]
Brightsolid Aims High
brightsolid is an established Scottish data centre operator that specialises in private cloud provision and application [...]
B2B marketers re-discover Facebook
The received wisdom that Facebook is no good for B2B marketing is being challenged. A [...]
Volta prioritises location
Volta Data Centres provides colocation services from one tier-III standard data centre in the heart of [...]
Unsung heroes – the cabling practices
Data centre cabling can be the poor cousin of other, flashier aspects of installation. But [...]
Time to review (again) your employee advocacy stance
We expect employee advocacy to be a source of many client inquiries in 2016, so [...]
Should you join eco?
We recently commented that five EU data centre industry bodies had come together to try [...]
Memset bets on diverse customers
Memset is a UK hosting company that offers green cloud and virtual hosting services to the [...]
Is your writing supporting your social objectives?
Writing is a skill like any other: it can be learnt and developed. It seems [...]
Optimum Data Centres leads with industry specific focus
Optimum Data Centres is a new entrant to the UK data centre market but it brings [...]
B2B marketers need to up their mobile game
Mobile is one of the biggest trends in digital marketing. B2B marketing teams have been slow [...]
LDEX navigates growth options
LDeX (London Data Exchange) offers flexible colocation space, connectivity and data streaming media satellite services from [...]
BMIT provides a good base in Malta
BMIT is a Maltese provider of cloud, colocation, virtual hosting and managed services to a range [...]
Verizon’s enterprise business still uncertain
Verizon is a major American telecommunications firm and Americas largest wireless network provider. In 2011, Verizon [...]
Citadel100 expands with confidence
Citadel100 is an Irish company that provides an extensive range of data centre services to Irish [...]
Rackspace focuses on Fortune 100
Rackspace specialises in offering managed services, hybrid and cloud hosting to businesses all over the globe. [...]
DDA focuses on specifics
As part of our series on industry bodies relevant to European data centres, we now [...]
Why sales operations continue to rise in significance
What marketers need to understand about sales operations Sales operations has been around a while—since [...]
Everest Data Centres flexes for changing economic outlook
Everest Data Centres offers low cost, highly resilient colocation services with a range of value added [...]
Etix Everywhere broadens horizon
Etix Everywhere is a Luxembourg-based company that offers two distinct data centre services colocation [...]
Six Degrees rides on investor confidence
Six Degrees is a modern new company that offers data centre services covering colocation, cloud, IP [...]
Pulsant profits from pay-as-you-go
Pulsant is a well-regarded UK based provider of colocation, cloud and managed services, which include [...]
Data centre industry makeover
Purple Dragons partner Jahri Stefan Norberg went along to the Paris launch last week to find out [...]
Internap takes pride in agility
Internap provides high level internet infrastructure services to the global business market from a network of [...]
Fiducia continues to focus on financial services
Fiducia & GAD IT AG is a German IT company that specialises in data centre [...]
Indra Sistemas goes global
Indra Sistemas S.A. is a long-established Spanish multinational IT solutions and consultancy provider with activities in [...]
Getting more out of #s
Hashtags are labels used on social media and microblogging sites, including Twitter and Instagram. They [...]
Proximus positions for growth in Benelux
The Proximus Group is the former national telecoms company for Belgium, Belgacom, and is a [...]
How Twitter users generate better ideas
Social media is sometimes accused of blinding us to new ideas. But a recent article [...]
Data facilities stays affordable
Data Facilities BV is the data centre branch of US/Dutch ISP Netrouting. It offers a selection [...]
Bison stays true to Swiss SMEs
Bison IT Services AG is an IT infrastructure and cloud solutions provider based in Switzerland. [...]
Keppel focuses on mission critical workloads
Keppel Data Centre REIT is a Real Estate Investment Trust sponsored by Keppel T&T. It purchases [...]
Safenames keeps local focus
Safenames is a leading global domain name registration company that specialises in corporate domain portfolio [...]
Tiscali creates sustainable SME sweet spot
Tiscali SpA is an Italian company that offers a range of telecom and internet services to [...]
Data centre risk management
If you need to understand data centre risk management quickly, then look no further. We [...]
Eir drives colocation and cloud options
Eir Business is the trading name of the largest communications company in Ireland, Eircom Limited. It [...]
TDF eyes regional expansion
The TDF Group is one of Frances biggest communications and broadcasting infrastructure providers and is [...]
What established brands can learn from growth hacking
Growth hacking may just be the latest thing in marketing. As the name suggests, [...]
Virtus tries to stand out from the colocation crowd
Virtus is a 7 year old pure-play data centre owner and operator with a strong [...]
Euclyde serves businesses in the South of France
Euclyde designs, builds and operates high density data centres in France. It also offers consultancy [...]
Should you be on Xing?
Xing is effectively the German version of LinkedIn. We had a look to see what [...]
Are LinkedIn endorsements worth your time?
We are often asked about LinkedIn endorsements – what are they, and do they work? [...]
Cancom sees consultancy as data centre driver
Cancom SE provides IT infrastructure, consulting and cloud-based services to commercial customers both at home [...]