Getting the most out of Skills You Need
Few of us these days have the luxury of ‘being sent on a course’ when [...]
Old world, new world: the changing face of work
There is general agreement that the world of work is going to change enormously over [...]
The road to hell: when intent and impact fail to align
#MeToo has had several significant effects on some very important issues. On the sidelines, it [...]
Getting personal: Design thinking and expertise marketing
New ways of thinking about design can come together with expertise marketing—our preferred term for [...]
Getting media relations right for your events
It is a simple fact that you cannot adequately publicise a major event without press [...]
Can HR master the talent:process equilibrium?
Across organizations and in general, there is a growing realization that people are probably the [...]
The maturity journey: How influencer marketing is becoming more thoughtful
Influencer marketing was—like so many other ideas in the past—billed as the next big thing [...]
Hungerithm: a story of artificial intelligence, anger, and a chocolate bar
Marketing is becoming increasingly data-driven. More and more companies are turning to analytics and insights, [...]
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Understanding event sponsorship dynamics
Getting sponsors to help finance your event is common practice. It is, however, not necessarily [...]
How Wakelet serves thought leaders and digital marketers
Storify has been around for about eight years, but has perhaps taken a while to [...]
AI in clothes: The Open Style Lab way
Technology as a part of fashion and technology and fashion as a force for [...]
Is content intelligence just another buzz-phrase, or does it have real bite?
Move over content marketing, here comes content intelligence. Some marketers are calling it the hottest [...]
Designing effective expertise marketing
Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]
Is gamification finally finding its stride with business operations?
Gamification is the use of games to encourage particular behaviours, such as an app that [...]
Re-thinking organisations: time for self-service decisions
The benefits of ‘intrapreneurs’, self-organisation and innovation labs have forced many companies to rethink how [...]
To run or to pass? Speed, trust and agility in a digitally-driven world
One of the phrases often heard in management meetings is ‘run with the ball’. Sometimes [...]
Digital formats that work with expertise-related content
Strange though it may sound, not all ideas need to be expressed as blog posts. [...]
Social media platforms – a quick guide
How much do you really know about social media? If you thought it was all [...]
10 tips to help subject matter experts develop storytelling muscle
Storytelling goes back millions of years into our history. Stories were ways to remember and [...]
Filtering ideas – the constructive pushback
IT helpdesks get a bad press. The phrase ‘Have you tried switching it off and [...]
Re-thinking sustainability
What exactly do we mean by ‘sustainability’? It used to be clear: the focus was [...]
Closing the divide: from follower to leader in content globalisation
Content marketing is now mainstream. Everyone is doing it, and everyone understands its importance. A [...]
Singapore: becoming the world’s first Smart Nation
Smart cities are ten-a-penny now, with large numbers of the world’s major cities engaged in [...]
The role of loyalty schemes in customer experience
Customer loyalty schemes have come a long way since their early days, back in the [...]
The rise and rise of sustainability reporting
It can sometimes seem as if we live in a throwaway world. We all want [...]
Using thought leadership to differentiate LinkedIn company pages
LinkedIn matters. It has more than 400 million users, but that headline figure disguises a [...]
Recognition, repetition and reputation
Some artists’ work is instantly recognisable: Andy Warhol’s prints, for example. Van Gogh’s swirling use [...]
What do marketing analysts do?
With the steady march of digital marketing, a number of new marketing roles have emerged. [...]
When two letters make a huge difference: digitalisation vs. digitisation
There are plenty of jokes told at weddings about the phrases that make for happy [...]
The rhythm of thought leadership marketing
Thought leadership marketing is one of those terms that many use, but remains poorly understood. How [...]
The CMO as an orchestra conductor
Orchestral conductors seldom play an instrument in the orchestra that they are conducting. There are [...]
Kanban and Scrum: agile methodologies for thought leaders
Kanban and Scrum are both recognised as agile methodologies, but many organisations struggle to choose [...]
The impact of culture and language on social media efforts
One of the most frequent questions we are asked by students in countries where English [...]
Can hackathons be part of the social marketer’s toolkit?
Hackathons are a way to bring together groups to work intensively on a software project [...]
The social media skills gap
In October, Hootsuite announced the launch of its social media skills academy. This will provide [...]
What flight safety demonstrations can teach us about digital engagement leadership
Customers’ preference to research before contacting prospective suppliers means it is helpful to have subject [...]
Should your campaigns integrate Meetups?
The website Meetup is a social network with a difference. Where most social networks are [...]
Quora is platform of choice for technical experts
Quora is a question-and-answer site, where community members vote on which answers were helpful. It [...]
Medium’s value to B2B marketers
Medium is an online publishing platform. So far, so LinkedIn. But it’s also quite different [...]
Community marketing is one of many untapped B2B gems
Community marketing is simply engaging customers (and prospects) in conversation, to find out what they [...]
Green data centres are still work-in-progress
Environmental friendliness has become a bit less ‘cool’ recently, with governments around the world shying [...]
The 12-step thought leadership marketing program review
So you think you have a thought leadership programme. How do you know it is heading [...]
It is time to re-consider Google+ ?
If not quite against all the odds, but certainly running counter to a number of [...]
How mature are your account based marketing practices?
Account-based marketing is, broadly speaking, marketing that is focused and targeted towards each lead or [...]
Are you keeping pace with your target audience?
You almost certainly already know how important it is to write for your target audience. [...]
The art of influencer marketing
Press, analysts and now influencers? As digital platforms make it easier than ever for information [...]
Lead nurturing should embrace changing digital experiences
Lead nurturing is the process of bringing a lead from the initial point of interest [...]
Listening tips for thought leaders
Social listening is vital for thought leaders to stay up to date with what is [...]
Should your content strategy include Periscope?
Periscope is the live-streaming app acquired by Twitter within a month of launch of rival [...]
Social tools are re-shaping the organisation
It is logical to think that social tools might benefit an organisation. After all, they [...]
Is lead management keeping up with digital possibilities?
Lead management in B2B includes both generating sales leads, and following them up and closing [...]
What can Pinterest do for your business?
Pinterest describes itself as “the world’s catalogue of ideas”. But can it be used successfully [...]
So you plan to live-tweet an event
Live tweeting is a key part of generating a buzz about an event, and crucial [...]
What can Reddit do for your campaigns?
Are you on Reddit? Should you be? It has been described as ‘the front page [...]
Can artificial intelligence deliver greener data centres?
Green data centres are perhaps best described as work in progress. But the drive towards [...]
Measuring impact
Are my thought leadership and social efforts having an impact? This is one of the [...]
Developing an effective people strategy
One of the most pressing issues facing Data Centre management today is ready access to [...]
It’s still about skills
A recent survey by the Economist Intelligence Unit found that 75% of companies surveyed were [...]
Impulse drive: humanity in the B2B buying cycle
As consumers, we understand impulse buying; it happens as a result of an emotional connection [...]
What social media participants can learn from dog owners
Owning a dog may not be your dream, but we can probably all understand why [...]
B2B marketers should consider Instagram
Instagram. Pretty pictures of food, right? But there is so much more that B2B marketers [...]
What makes a profile successful?
As part of your training, we encourage you to cultivate curiosity and explore what makes [...]
Make every meeting count
A CIA manual published in 1944, and rediscovered recently, sets out simple ways to sabotage [...]
Don’t let KPIs get in the way of good conversations
I’ll confess, this post was triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]
Don’t let measurement get in the way of good conversations
I’ll confess, this idea has been triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]
Why you should never be too busy to learn
For years, being busy has been a badge of honour among senior executives and managers. [...]
Comments are an important part of the conversation
Markets are conversations. Digital conversations have many similarities with in-person conversations. For sustainable relationships to [...]
Is your data centre skills audit fit for purpose?
As part of the preparation for our upcoming Cassini Club Roundtable on skills, we have [...]
High performance transformation with Scrum
The Scrum process is more commonly known as a software development approach that is designed to [...]
Why sharing what you learn is a constructive habit
Learning can be a very personal journey. But there can also be a lot of [...]
B2B marketers re-discover Facebook
The received wisdom that Facebook is no good for B2B marketing is being challenged. A [...]
Time to review (again) your employee advocacy stance
We expect employee advocacy to be a source of many client inquiries in 2016, so [...]
Should you join eco?
We recently commented that five EU data centre industry bodies had come together to try [...]
Is your writing supporting your social objectives?
Writing is a skill like any other: it can be learnt and developed. It seems [...]
B2B marketers need to up their mobile game
Mobile is one of the biggest trends in digital marketing. B2B marketing teams have been slow [...]
DDA focuses on specifics
As part of our series on industry bodies relevant to European data centres, we now [...]
Why sales operations continue to rise in significance
What marketers need to understand about sales operations Sales operations has been around a while—since [...]
Data centre industry makeover
Purple Dragons partner Jahri Stefan Norberg went along to the Paris launch last week to find out [...]
Getting more out of #s
Hashtags are labels used on social media and microblogging sites, including Twitter and Instagram. They [...]
How Twitter users generate better ideas
Social media is sometimes accused of blinding us to new ideas. But a recent article [...]
What established brands can learn from growth hacking
Growth hacking may just be the latest thing in marketing. As the name suggests, [...]
Should you be on Xing?
Xing is effectively the German version of LinkedIn. We had a look to see what [...]
Are LinkedIn endorsements worth your time?
We are often asked about LinkedIn endorsements – what are they, and do they work? [...]
How fit is your social media policy?
Are you struggling to develop or update your social media policy? Take a look at [...]
Social media in the hiring process
Social media goes way beyond Facebook, and its effective use is helping companies around the [...]
Copenhagenize Design Company: designing for cycling
If you lived in London or Paris ten or twenty years ago and you cycled [...]
Aligning employer social profiles with overall company communications
As social media use matures, social media presence is becoming crucial to effective employer branding, [...]
Digital marketing: The analytics job ahead
I’m a big fan of events. The gathering of people with common interests. The suspension [...]
Using social media for employer branding
Social media is changing the way that we operate, both at work and at home. [...]
Specific is best: How buyer personas are maturing
A while back, we wrote about the art of creating buyer personas, and also about [...]
How effective is your energy management?
We have been banging on about energy effectiveness for a while now. We explored how going green can [...]
Using LinkedIn’s Social Selling Index to assess progress
Social selling, or the use of social media to support sales activities, has been around [...]
Data centre energy effectiveness
Research has shown that energy costs can account for around 30% of the total infrastructure [...]
We all need to be storytellers
In our ancestral past, one of the most valued roles in society was the storyteller. [...]
Social at work trends to watch
There is no question that social networking has changed the way that we communicate with [...]
All you need to know about paid social (but were afraid to ask)
When Facebook’s algorithm changed back in 2013, and users no longer saw every post from [...]
Apple and IBM on the ageing population
We often hear about the challenges of an aging population. The talk is more usually [...]
Ten lessons from Volvo’s social presence
Volvo’s social media team is still small, just three and a half people, and its [...]
Ten Lessons from KLM’s social presence
Dutch airline KLM is widely recognised as a world leader in social media use, and [...]
Looking after your data: the implications for data centres
Data privacy is always news. Whether photos of celebrities have been hacked from the cloud, [...]