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It is a simple fact that you cannot adequately publicise a major event without press [...]
Across organizations and in general, there is a growing realization that people are probably the [...]
Influencer marketing was—like so many other ideas in the past—billed as the next big thing [...]
Marketing is becoming increasingly data-driven. More and more companies are turning to analytics and insights, [...]
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Getting sponsors to help finance your event is common practice. It is, however, not necessarily [...]
Storify has been around for about eight years, but has perhaps taken a while to [...]
One of the biggest issues in a wide range of countries is access to healthcare. [...]
Technology as a part of fashion and technology and fashion as a force for [...]
Move over content marketing, here comes content intelligence. Some marketers are calling it the hottest [...]
Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]
Gamification is the use of games to encourage particular behaviours, such as an app that [...]
The benefits of ‘intrapreneurs’, self-organisation and innovation labs have forced many companies to rethink how [...]
One of the phrases often heard in management meetings is ‘run with the ball’. Sometimes [...]
Strange though it may sound, not all ideas need to be expressed as blog posts. [...]
How much do you really know about social media? If you thought it was all [...]
Storytelling goes back millions of years into our history. Stories were ways to remember and [...]
IT helpdesks get a bad press. The phrase ‘Have you tried switching it off and [...]
What exactly do we mean by ‘sustainability’? It used to be clear: the focus was [...]
Content marketing is now mainstream. Everyone is doing it, and everyone understands its importance. A [...]
Download PDF version here >> LinkedIn Readiness Checklist [...]
Smart cities are ten-a-penny now, with large numbers of the world’s major cities engaged in [...]
Customer loyalty schemes have come a long way since their early days, back in the [...]
It can sometimes seem as if we live in a throwaway world. We all want [...]
A key challenge for subject matter experts is to improve their impact. Planning your personal [...]
There has been a lot written about how AI will change the world of work. [...]
Pressure is rising on healthcare systems around the world. Ageing populations, the increased cost of [...]
LinkedIn matters. It has more than 400 million users, but that headline figure disguises a [...]
Some artists’ work is instantly recognisable: Andy Warhol’s prints, for example. Van Gogh’s swirling use [...]
Large numbers of workers around the world are now self-identified or de facto digital nomads. [...]
With the steady march of digital marketing, a number of new marketing roles have emerged. [...]
There are plenty of jokes told at weddings about the phrases that make for happy [...]
Thought leadership marketing is one of those terms that many use, but remains poorly understood. How [...]
As one attendee put it, DotMED’s venue, Smock Alley Theatre in Dublin, is not your [...]
Orchestral conductors seldom play an instrument in the orchestra that they are conducting. There are [...]
Kanban and Scrum are both recognised as agile methodologies, but many organisations struggle to choose [...]
Cities can use artificial intelligence and analysis of data in a number of ways to [...]
One of the most frequent questions we are asked by students in countries where English [...]
Regular readers of this website will know that we are big fans of awards, particularly [...]
Hackathons are a way to bring together groups to work intensively on a software project [...]
In October, Hootsuite announced the launch of its social media skills academy. This will provide [...]
Customers’ preference to research before contacting prospective suppliers means it is helpful to have subject [...]
The website Meetup is a social network with a difference. Where most social networks are [...]
Quora is a question-and-answer site, where community members vote on which answers were helpful. It [...]
Medium is an online publishing platform. So far, so LinkedIn. But it’s also quite different [...]
Community marketing is simply engaging customers (and prospects) in conversation, to find out what they [...]
Environmental friendliness has become a bit less ‘cool’ recently, with governments around the world shying [...]
So you think you have a thought leadership programme. How do you know it is heading [...]
If not quite against all the odds, but certainly running counter to a number of [...]
Account-based marketing is, broadly speaking, marketing that is focused and targeted towards each lead or [...]
You almost certainly already know how important it is to write for your target audience. [...]
Press, analysts and now influencers? As digital platforms make it easier than ever for information [...]
Lead nurturing is the process of bringing a lead from the initial point of interest [...]
Social listening is vital for thought leaders to stay up to date with what is [...]
Periscope is the live-streaming app acquired by Twitter within a month of launch of rival [...]
It is logical to think that social tools might benefit an organisation. After all, they [...]
Lead management in B2B includes both generating sales leads, and following them up and closing [...]
Pinterest describes itself as “the world’s catalogue of ideas”. But can it be used successfully [...]
Live tweeting is a key part of generating a buzz about an event, and crucial [...]
Are you on Reddit? Should you be? It has been described as ‘the front page [...]
Last week saw the publication of news that a robot had ‘beaten’ a human surgeon [...]
Are my thought leadership and social efforts having an impact? This is one of the [...]
One of the most pressing issues facing Data Centre management today is ready access to [...]
A recent survey by the Economist Intelligence Unit found that 75% of companies surveyed were [...]
As consumers, we understand impulse buying; it happens as a result of an emotional connection [...]
Owning a dog may not be your dream, but we can probably all understand why [...]
Instagram. Pretty pictures of food, right? But there is so much more that B2B marketers [...]
As part of your training, we encourage you to cultivate curiosity and explore what makes [...]
A CIA manual published in 1944, and rediscovered recently, sets out simple ways to sabotage [...]
I’ll confess, this post was triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]
For years, being busy has been a badge of honour among senior executives and managers. [...]
The second Cassini Club Roundtable themed “Stone Age Thinking, Second Machine Age Challenges” was held on Wednesday [...]
Markets are conversations. Digital conversations have many similarities with in-person conversations. For sustainable relationships to [...]
As part of the preparation for our upcoming Cassini Club Roundtable on skills, we have [...]
The Scrum process is more commonly known as a software development approach that is designed to [...]
Learning can be a very personal journey. But there can also be a lot of [...]
The received wisdom that Facebook is no good for B2B marketing is being challenged. A [...]
We expect employee advocacy to be a source of many client inquiries in 2016, so [...]
Writing is a skill like any other: it can be learnt and developed. It seems [...]
Mobile is one of the biggest trends in digital marketing. B2B marketing teams have been slow [...]
What marketers need to understand about sales operations Sales operations has been around a while—since [...]
Hashtags are labels used on social media and microblogging sites, including Twitter and Instagram. They [...]
Social media is sometimes accused of blinding us to new ideas. But a recent article [...]
If you need to understand data centre risk management quickly, then look no further. We [...]
Growth hacking may just be the latest thing in marketing. As the name suggests, [...]
Xing is effectively the German version of LinkedIn. We had a look to see what [...]
We are often asked about LinkedIn endorsements – what are they, and do they work? [...]
Are you struggling to develop or update your social media policy? Take a look at [...]
Social media goes way beyond Facebook, and its effective use is helping companies around the [...]
It’s Monday morning, and you need to see a GP. Time to get on the [...]
If you lived in London or Paris ten or twenty years ago and you cycled [...]
As social media use matures, social media presence is becoming crucial to effective employer branding, [...]
I’m a big fan of events. The gathering of people with common interests. The suspension [...]
Ten digital hospital trends budget holders should consider: Digital innovations have the potential to hugely [...]
Social media is changing the way that we operate, both at work and at home. [...]
A while back, we wrote about the art of creating buyer personas, and also about [...]
We have been banging on about energy effectiveness for a while now. We explored how going green can [...]
Social selling, or the use of social media to support sales activities, has been around [...]
Research has shown that energy costs can account for around 30% of the total infrastructure [...]
An Integrated Clinical Environment (ICE) is a platform to create a medical ‘Internet of Things’ [...]
Berlin has embraced ‘smart’ in a big way. Starting from the idea that open data [...]
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