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So you think you have a thought leadership programme. How do you know it is heading [...]
If not quite against all the odds, but certainly running counter to a number of [...]
Account-based marketing is, broadly speaking, marketing that is focused and targeted towards each lead or [...]
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Periscope is the live-streaming app acquired by Twitter within a month of launch of rival [...]
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Lead management in B2B includes both generating sales leads, and following them up and closing [...]
Pinterest describes itself as “the world’s catalogue of ideas”. But can it be used successfully [...]
Live tweeting is a key part of generating a buzz about an event, and crucial [...]
Are you on Reddit? Should you be? It has been described as ‘the front page [...]
Last week saw the publication of news that a robot had ‘beaten’ a human surgeon [...]
Are my thought leadership and social efforts having an impact? This is one of the [...]
One of the most pressing issues facing Data Centre management today is ready access to [...]
A recent survey by the Economist Intelligence Unit found that 75% of companies surveyed were [...]
As consumers, we understand impulse buying; it happens as a result of an emotional connection [...]
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As part of your training, we encourage you to cultivate curiosity and explore what makes [...]
A CIA manual published in 1944, and rediscovered recently, sets out simple ways to sabotage [...]
I’ll confess, this post was triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]
For years, being busy has been a badge of honour among senior executives and managers. [...]
The second Cassini Club Roundtable themed “Stone Age Thinking, Second Machine Age Challenges” was held on Wednesday [...]
Markets are conversations. Digital conversations have many similarities with in-person conversations. For sustainable relationships to [...]
As part of the preparation for our upcoming Cassini Club Roundtable on skills, we have [...]
The Scrum process is more commonly known as a software development approach that is designed to [...]
Learning can be a very personal journey. But there can also be a lot of [...]
The received wisdom that Facebook is no good for B2B marketing is being challenged. A [...]
Data centre cabling can be the poor cousin of other, flashier aspects of installation. But [...]
We expect employee advocacy to be a source of many client inquiries in 2016, so [...]
Writing is a skill like any other: it can be learnt and developed. It seems [...]
Mobile is one of the biggest trends in digital marketing. B2B marketing teams have been slow [...]
As part of our series on industry bodies relevant to European data centres, we now [...]
What marketers need to understand about sales operations Sales operations has been around a while—since [...]
EUDCA founding member and Cassini partner Jahri Stefan Norberg went along to the Paris launch last week to [...]
Hashtags are labels used on social media and microblogging sites, including Twitter and Instagram. They [...]
Social media is sometimes accused of blinding us to new ideas. But a recent article [...]
If you need to understand data centre risk management quickly, then look no further. We [...]
Growth hacking may just be the latest thing in marketing. As the name suggests, growth [...]
Xing is effectively the German version of LinkedIn. We had a look to see what [...]
We are often asked about LinkedIn endorsements – what are they, and do they work? [...]
Are you struggling to develop or update your social media policy? Take a look at [...]
Social media goes way beyond Facebook, and its effective use is helping companies around the [...]
It’s Monday morning, and you need to see a GP. Time to get on the [...]
If you lived in London or Paris ten or twenty years ago and you cycled [...]
As social media use matures, social media presence is becoming crucial to effective employer branding, [...]
I’m a big fan of events. The gathering of people with common interests. The suspension [...]
Ten digital hospital trends budget holders should consider: Digital innovations have the potential to hugely [...]
Social media is changing the way that we operate, both at work and at home. [...]
A while back, we wrote about the art of creating buyer personas, and also about [...]
We have been banging on about energy effectiveness for a while now. We explored how going green can [...]
Social selling, or the use of social media to support sales activities, has been around [...]
Research has shown that energy costs can account for around 30% of the total infrastructure [...]
An Integrated Clinical Environment (ICE) is a platform to create a medical ‘Internet of Things’ [...]
Berlin has embraced ‘smart’ in a big way. Starting from the idea that open data [...]
Sometimes you could be forgiven for thinking that becoming a Smart City was a goal [...]
Power or more precisely the potential lack of power to deal with the growth in [...]
In our ancestral past, one of the most valued roles in society was the storyteller. [...]
There is no question that social networking has changed the way that we communicate with [...]
Marketing is changing. In fact, it is undergoing nothing less than a major transformation. Why? [...]
When Facebook’s algorithm changed back in 2013, and users no longer saw every post from [...]
We often hear about the challenges of an aging population. The talk is more usually [...]
Volvo’s social media team is still small, just three and a half people, and its [...]
Dutch airline KLM is widely recognised as a world leader in social media use, and [...]
Data privacy is always news. Whether photos of celebrities have been hacked from the cloud, [...]
Data centres are in the spotlight right now. On one hand they have become the [...]
Clifford Stoll, the American astronomer and author, once said “Data is not information, information is [...]
We are enjoying one of the most peaceful periods in history. Global violence is at [...]
It seems that social media management is finally coming of age in the business world. [...]
You may have heard people talk about Tier I, II, III or IV data centres. [...]
Connected customers have caused a seismic shift in the marketing world in recent years. And [...]
What is the safest city in the world in which to live? According to a [...]
Co-creation is one of the buzzwords of the moment. But what does it really mean? [...]
In Monty Python’s Life of Brian, there is a classic moment when John Cleese asks [...]
Which is the Smartest City in the world in 2015? According to Juniper Research, that [...]
Expanding as a data centre provider requires either a serious building project, or the acquisition [...]
Collaborative consumption, sometimes called the sharing economy, involves systems for organised sharing, reusing, renting and [...]
Have you heard the one about mushroom leaders? They keep their workforce in the dark [...]
Where should you go for information when you want to know more about content marketing? [...]
An excerpt of a post published elsewhere. A link to the original is at the [...]
More than 80% of the population of the Americas, and 70% of that in Europe, [...]
Agility, in business terms, is the ability to respond quickly and flexibly to change. Agile [...]
Cities. Gleaming high rise office blocks, centres of technology and industry, and trade hubs. But [...]
Making predictions about the future is a common practice among commentators and experts. Inevitably, some [...]
We have discussed how to create buyer personas, and why you should do so. The [...]
The Global Open Data Initiative (GODI) is a coalition of civil society organisations sharing principles and resources [...]
We know that changes in technology are starting to cause huge unheaval in the way [...]
How well do you know your customer? Not the person who last bought your product, [...]
The city of Dubai has ambitious plans. It plans to transform itself into a truly [...]
The collaborative economy is becoming a familiar term, but collaborative art? How does that work? [...]
Smart cities hold out the lure of sustainability and innovative technological solutions to large, previously [...]
Interbrand, which puts together the list of the 100 Best Global Brands, believes that we’re [...]
“What counts is what is measured.” We’ve all heard this, and however much you may [...]
We have often discussed wearables, whether in general in healthcare, or the specifics, such as Imogen Heap’s [...]
The UK government has made much of its new ‘verify’ site, part of the government as [...]
IT adoption has generally come in waves, across all sectors. The first, in the 1950s, [...]
The best way to connect with your customers is person to person. But how exactly [...]
Smart Cities are a growing phenomenon, with cities around the world vying for supremacy. But [...]
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