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Measuring thought leadership is challenging. It is intangible, and it is also highly individual, for [...]
July 13th every year marks Embrace Your Geekness Day. The sponsors have put this day forward [...]
At school, if you studied science, you probably came across the concept of a research [...]
IFIP is the International Federation for Information Processing. By its own admission, and according to [...]
When it comes to introducing artificial intelligence (AI), there is a gulf opening up in [...]
Around the world, private medical insurance is increasingly seen as an important element of employee [...]
Three words can make a huge difference. Some would say that three-word combinations are amongst [...]
It is often said that the whole is greater than the sum of its parts. [...]
David Ogilvy, co-founder of advertising agency Ogilvy & Mathers, is the mentor I never got [...]
The growth of podcasting started gently. There was no huge hype, no rushing to jump [...]
One of the questions that we often hear is about how to identify your expertise, [...]
At any one time, there are around 50,000 clinical trials taking place worldwide. Clinical trials [...]
Sometimes you need to make an idea ‘stick’. In other words, you need people to [...]
The thought leadership ‘space’ is becoming increasingly crowded. More and more companies have come to [...]
Corporate mentoring programmes are making something of a comeback. They help to ensure that knowledge [...]
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Experiential marketing is creating experiences involving brands and consumers, and it is rapidly moving into [...]
OVH is a French cloud service provider, founded in 1999 in an attempt to offer [...]
We can now communicate far faster, with far more people, than has ever been possible [...]
Suppose your local garage, which supplied your car and now deals with its ongoing maintenance, [...]
The Internet of Things and the world of luxury goods and fashion do not, on [...]
February 11 is International Day of Women and Girls in Science. Surely, you cry, we [...]
When you are organising a major external event or conference, one big question to consider [...]
It is sometimes said that everything in life is connected by six or fewer steps. [...]
There is a new advertisement that has provoked a storm of comments, both positive and [...]
HIMSS Analytics looks at the adoption and use of healthcare IT in Europe. We assessed [...]
So you’ve been asked to organise an event for your organisation? Before you can do [...]
It has always been hard to measure the impact of marketing. There is a distinct [...]
Corporate social responsibility is a bit of a difficult term. To some people, it means [...]
It has been clear for many years now that a more diverse group will make [...]
What does urban life mean at the end of the second decade of the 21st [...]
We are often asked about Gravatars, and whether they are worth having. Here is our [...]
Over the next couple of decades, artificial intelligence (AI) systems are expected to change the [...]
No one person could ever manage to organise a full-scale event on their own. Event [...]
As content marketing becomes more ubiquitous, a few challenges are emerging. Perhaps the most compelling [...]
Last weekend’s grim headlines included the funding crisis in both health and social care in [...]
Signage is often overlooked in event organisation and management, but it can be an important [...]
A speaker bureau is more or less exactly what it sounds: a list of people [...]
If you have children at primary school, you may have noticed that they are often [...]
Attendance by invitation-only events sound very exclusive. However, when the event is expected to deliver [...]
What matters in event planning and management? Perhaps the most important part of any [...]
If you have not yet heard of Medium, you may be missing out on something [...]
Medium is a publishing platform. It was set up by Evan Williams, one of the [...]
Few of us these days have the luxury of ‘being sent on a course’ when [...]
There is general agreement that the world of work is going to change enormously over [...]
#MeToo has had several significant effects on some very important issues. On the sidelines, it [...]
New ways of thinking about design can come together with expertise marketing—our preferred term for [...]
It is a simple fact that you cannot adequately publicise a major event without press [...]
Across organizations and in general, there is a growing realization that people are probably the [...]
Influencer marketing was—like so many other ideas in the past—billed as the next big thing [...]
Marketing is becoming increasingly data-driven. More and more companies are turning to analytics and insights, [...]
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Getting sponsors to help finance your event is common practice. It is, however, not necessarily [...]
Storify has been around for about eight years, but has perhaps taken a while to [...]
One of the biggest issues in a wide range of countries is access to healthcare. [...]
Technology as a part of fashion and technology and fashion as a force for [...]
Move over content marketing, here comes content intelligence. Some marketers are calling it the hottest [...]
Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]
Gamification is the use of games to encourage particular behaviours, such as an app that [...]
The benefits of ‘intrapreneurs’, self-organisation and innovation labs have forced many companies to rethink how [...]
One of the phrases often heard in management meetings is ‘run with the ball’. Sometimes [...]
Strange though it may sound, not all ideas need to be expressed as blog posts. [...]
How much do you really know about social media? If you thought it was all [...]
Storytelling goes back millions of years into our history. Stories were ways to remember and [...]
IT helpdesks get a bad press. The phrase ‘Have you tried switching it off and [...]
What exactly do we mean by ‘sustainability’? It used to be clear: the focus was [...]
Content marketing is now mainstream. Everyone is doing it, and everyone understands its importance. A [...]
Smart cities are ten-a-penny now, with large numbers of the world’s major cities engaged in [...]
Customer loyalty schemes have come a long way since their early days, back in the [...]
It can sometimes seem as if we live in a throwaway world. We all want [...]
There has been a lot written about how AI will change the world of work. [...]
Pressure is rising on healthcare systems around the world. Ageing populations, the increased cost of [...]
LinkedIn matters. It has more than 400 million users, but that headline figure disguises a [...]
Some artists’ work is instantly recognisable: Andy Warhol’s prints, for example. Van Gogh’s swirling use [...]
Large numbers of workers around the world are now self-identified or de facto digital nomads. [...]
With the steady march of digital marketing, a number of new marketing roles have emerged. [...]
There are plenty of jokes told at weddings about the phrases that make for happy [...]
Thought leadership marketing is one of those terms that many use, but remains poorly understood. How [...]
As one attendee put it, DotMED’s venue, Smock Alley Theatre in Dublin, is not your [...]
Orchestral conductors seldom play an instrument in the orchestra that they are conducting. There are [...]
Kanban and Scrum are both recognised as agile methodologies, but many organisations struggle to choose [...]
Cities can use artificial intelligence and analysis of data in a number of ways to [...]
One of the most frequent questions we are asked by students in countries where English [...]
Regular readers of this website will know that we are big fans of awards, particularly [...]
Hackathons are a way to bring together groups to work intensively on a software project [...]
In October, Hootsuite announced the launch of its social media skills academy. This will provide [...]
Customers’ preference to research before contacting prospective suppliers means it is helpful to have subject [...]
The website Meetup is a social network with a difference. Where most social networks are [...]
Quora is a question-and-answer site, where community members vote on which answers were helpful. It [...]
Medium is an online publishing platform. So far, so LinkedIn. But it’s also quite different [...]
Social media is an essential tool for data centres. It enables you to put a [...]
Community marketing is simply engaging customers (and prospects) in conversation, to find out what they [...]
If you have been directed here from this week’s newsletter, the article you are looking [...]
Environmental friendliness has become a bit less ‘cool’ recently, with governments around the world shying [...]
So you think you have a thought leadership programme. How do you know it is heading [...]
If not quite against all the odds, but certainly running counter to a number of [...]
Account-based marketing is, broadly speaking, marketing that is focused and targeted towards each lead or [...]
You almost certainly already know how important it is to write for your target audience. [...]
Press, analysts and now influencers? As digital platforms make it easier than ever for information [...]
Lead nurturing is the process of bringing a lead from the initial point of interest [...]
Social listening is vital for thought leaders to stay up to date with what is [...]
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