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Getting media relations right for your events

It is a simple fact that you cannot adequately publicise a major event without press [...]

Can HR master the talent:process equilibrium?

Across organizations and in general, there is a growing realization that people are probably the [...]

The maturity journey: How influencer marketing is becoming more thoughtful

Influencer marketing was—like so many other ideas in the past—billed as the next big thing [...]

Hungerithm: a story of artificial intelligence, anger, and a chocolate bar

Marketing is becoming increasingly data-driven. More and more companies are turning to analytics and insights, [...]

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Understanding event sponsorship dynamics

Getting sponsors to help finance your event is common practice. It is, however, not necessarily [...]

How Wakelet serves thought leaders and digital marketers

Storify has been around for about eight years, but has perhaps taken a while to [...]

Artificial intelligence, ambulances and ideas: a story of joined-up thinking

One of the biggest issues in a wide range of countries is access to healthcare. [...]

AI in clothes: The Open Style Lab way

  Technology as a part of fashion and technology and fashion as a force for [...]

Is content intelligence just another buzz-phrase, or does it have real bite?

Move over content marketing, here comes content intelligence. Some marketers are calling it the hottest [...]

Designing effective expertise marketing

Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]

Is gamification finally finding its stride with business operations?

Gamification is the use of games to encourage particular behaviours, such as an app that [...]

Re-thinking organisations: time for self-service decisions

The benefits of ‘intrapreneurs’, self-organisation and innovation labs have forced many companies to rethink how [...]

To run or to pass? Speed, trust and agility in a digitally-driven world

One of the phrases often heard in management meetings is ‘run with the ball’. Sometimes [...]

Digital formats that work with expertise-related content

Strange though it may sound, not all ideas need to be expressed as blog posts. [...]

Social media platforms – a quick guide

How much do you really know about social media? If you thought it was all [...]

storytelling
10 tips to help subject matter experts develop storytelling muscle

Storytelling goes back millions of years into our history. Stories were ways to remember and [...]

Filtering ideas – the constructive pushback

IT helpdesks get a bad press. The phrase ‘Have you tried switching it off and [...]

Re-thinking sustainability

What exactly do we mean by ‘sustainability’? It used to be clear: the focus was [...]

Closing the divide: from follower to leader in content globalisation

Content marketing is now mainstream. Everyone is doing it, and everyone understands its importance. A [...]

LinkedIn Checklist

Download PDF version here >> LinkedIn Readiness Checklist [...]

Singapore: becoming the world’s first Smart Nation

Smart cities are ten-a-penny now, with large numbers of the world’s major cities engaged in [...]

The role of loyalty schemes in customer experience

Customer loyalty schemes have come a long way since their early days, back in the [...]

AI Communicators
The rise and rise of sustainability reporting

It can sometimes seem as if we live in a throwaway world. We all want [...]

Improving your impact with the Minto pyramid

A key challenge for subject matter experts is to improve their impact. Planning your personal [...]

AI in government: how public sector work will change

There has been a lot written about how AI will change the world of work. [...]

Is the healthcare community ready for chatbots?

Pressure is rising on healthcare systems around the world. Ageing populations, the increased cost of [...]

Using thought leadership to differentiate LinkedIn company pages

LinkedIn matters. It has more than 400 million users, but that headline figure disguises a [...]

Recognition, repetition and reputation

Some artists’ work is instantly recognisable: Andy Warhol’s prints, for example. Van Gogh’s swirling use [...]

E-residency – the way forward for digital nomads?

Large numbers of workers around the world are now self-identified or de facto digital nomads. [...]

What do marketing analysts do?

With the steady march of digital marketing, a number of new marketing roles have emerged. [...]

When two letters make a huge difference: digitalisation vs. digitisation

There are plenty of jokes told at weddings about the phrases that make for happy [...]

The rhythm of thought leadership marketing

Thought leadership marketing is one of those terms that many use, but remains poorly understood. How [...]

Highlights from DotMED Conference 2017, Dublin

As one attendee put it, DotMED’s venue, Smock Alley Theatre in Dublin, is not your [...]

The CMO as an orchestra conductor

Orchestral conductors seldom play an instrument in the orchestra that they are conducting. There are [...]

Kanban and Scrum: agile methodologies for thought leaders

Kanban and Scrum are both recognised as agile methodologies, but many organisations struggle to choose [...]

Increasing role of artificial intelligence in city administration

Cities can use artificial intelligence and analysis of data in a number of ways to [...]

The impact of culture and language on social media efforts

One of the most frequent questions we are asked by students in countries where English [...]

How AWS picked the 2016 winning cities of ‘City on a Cloud’

Regular readers of this website will know that we are big fans of awards, particularly [...]

Can hackathons be part of the social marketer’s toolkit?

Hackathons are a way to bring together groups to work intensively on a software project [...]

The social media skills gap

In October, Hootsuite announced the launch of its social media skills academy. This will provide [...]

What flight safety demonstrations can teach us about digital engagement leadership

Customers’ preference to research before contacting prospective suppliers means it is helpful to have subject [...]

Should your campaigns integrate Meetups?

The website Meetup is a social network with a difference. Where most social networks are [...]

Quora is platform of choice for technical experts

Quora is a question-and-answer site, where community members vote on which answers were helpful. It [...]

Medium’s value to B2B marketers

Medium is an online publishing platform. So far, so LinkedIn. But it’s also quite different [...]

Community marketing is one of many untapped B2B gems

Community marketing is simply engaging customers (and prospects) in conversation, to find out what they [...]

Green data centres are still work-in-progress

Environmental friendliness has become a bit less ‘cool’ recently, with governments around the world shying [...]

The 12-step thought leadership marketing program review

So you think you have a thought leadership programme. How do you know it is heading [...]

It is time to re-consider Google+ ?

If not quite against all the odds, but certainly running counter to a number of [...]

How mature are your account based marketing practices?

Account-based marketing is, broadly speaking, marketing that is focused and targeted towards each lead or [...]

Are you keeping pace with your target audience?

You almost certainly already know how important it is to write for your target audience. [...]

The art of influencer marketing

Press, analysts and now influencers? As digital platforms make it easier than ever for information [...]

Lead nurturing should embrace changing digital experiences

Lead nurturing is the process of bringing a lead from the initial point of interest [...]

Listening tips for thought leaders

Social listening is vital for thought leaders to stay up to date with what is [...]

Should your content strategy include Periscope?

Periscope is the live-streaming app acquired by Twitter within a month of launch of rival [...]

Social tools are re-shaping the organisation

It is logical to think that social tools might benefit an organisation. After all, they [...]

Is lead management keeping up with digital possibilities?

Lead management in B2B includes both generating sales leads, and following them up and closing [...]

What can Pinterest do for your business?

Pinterest describes itself as “the world’s catalogue of ideas”. But can it be used successfully [...]

So you plan to live-tweet an event

Live tweeting is a key part of generating a buzz about an event, and crucial [...]

What can Reddit do for your campaigns?

Are you on Reddit? Should you be? It has been described as ‘the front page [...]

Artificial intelligence in healthcare

Last week saw the publication of news that a robot had ‘beaten’ a human surgeon [...]

Measuring impact

Are my thought leadership and social efforts having an impact? This is one of the [...]

Developing an effective people strategy

One of the most pressing issues facing Data Centre management today is ready access to [...]

It’s still about skills

A recent survey by the Economist Intelligence Unit found that 75% of companies surveyed were [...]

Impulse drive: humanity in the B2B buying cycle

As consumers, we understand impulse buying; it happens as a result of an emotional connection [...]

What social media participants can learn from dog owners

Owning a dog may not be your dream, but we can probably all understand why [...]

B2B marketers should consider Instagram

Instagram. Pretty pictures of food, right? But there is so much more that B2B marketers [...]

What makes a profile successful?

As part of your training, we encourage you to cultivate curiosity and explore what makes [...]

Make every meeting count

A CIA manual published in 1944, and rediscovered recently, sets out simple ways to sabotage [...]

Don’t let KPIs get in the way of good conversations

I’ll confess, this post was triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]

Why you should never be too busy to learn

For years, being busy has been a badge of honour among senior executives and managers.  [...]

Are datacentres losing the war for talent?

The second Cassini Club Roundtable themed “Stone Age Thinking, Second Machine Age Challenges” was held on Wednesday [...]

Comments are an important part of the conversation

Markets are conversations. Digital conversations have many similarities with in-person conversations. For sustainable relationships to [...]

Is your data centre skills audit fit for purpose?

As part of the preparation for our upcoming Cassini Club Roundtable on skills, we have [...]

High performance transformation with Scrum

The Scrum process is more commonly known as a software development approach that is designed to [...]

Why sharing what you learn is a constructive habit

Learning can be a very personal journey. But there can also be a lot of [...]

B2B marketers re-discover Facebook

The received wisdom that Facebook is no good for B2B marketing is being challenged. A [...]

Time to review (again) your employee advocacy stance

We expect employee advocacy to be a source of many client inquiries in 2016, so [...]

Is your writing supporting your social objectives?

Writing is a skill like any other: it can be learnt and developed. It seems [...]

B2B marketers need to up their mobile game

Mobile is one of the biggest trends in digital marketing. B2B marketing teams have been slow [...]

Why sales operations continue to rise in significance

What marketers need to understand about sales operations Sales operations has been around a while—since [...]

Getting more out of #s

Hashtags are labels used on social media and microblogging sites, including Twitter and Instagram. They [...]

How Twitter users generate better ideas

Social media is sometimes accused of blinding us to new ideas. But a recent article [...]

Data centre risk management

If you need to understand data centre risk management quickly, then look no further. We [...]

What established brands can learn from growth hacking

  Growth hacking may just be the latest thing in marketing. As the name suggests, [...]

Should you be on Xing?

Xing is effectively the German version of LinkedIn. We had a look to see what [...]

Are LinkedIn endorsements worth your time?

We are often asked about LinkedIn endorsements – what are they, and do they work? [...]

How fit is your social media policy?

Are you struggling to develop or update your social media policy? Take a look at [...]

Social media in the hiring process

Social media goes way beyond Facebook, and its effective use is helping companies around the [...]

babylon: a doctor on your phone

It’s Monday morning, and you need to see a GP. Time to get on the [...]

Copenhagenize Design Company: designing for cycling

If you lived in London or Paris ten or twenty years ago and you cycled [...]

Aligning employer social profiles with overall company communications

As social media use matures, social media presence is becoming crucial to effective employer branding, [...]

Digital marketing: The analytics job ahead

I’m a big fan of events. The gathering of people with common interests. The suspension [...]

Digital health – budget considerations

Ten digital hospital trends budget holders should consider: Digital innovations have the potential to hugely [...]

Using social media for employer branding

Social media is changing the way that we operate, both at work and at home. [...]

Specific is best: How buyer personas are maturing

A while back, we wrote about the art of creating buyer personas, and also about [...]

How effective is your energy management?

We have been banging on about energy effectiveness for a while now. We explored how going green can [...]

Using LinkedIn’s Social Selling Index to assess progress

Social selling, or the use of social media to support sales activities, has been around [...]

Data centre energy effectiveness

Research has shown that energy costs can account for around 30% of the total infrastructure [...]

10 things you need to know about Integrated Clinical Environments (ICE)

An Integrated Clinical Environment (ICE) is a platform to create a medical ‘Internet of Things’ [...]

Smart City Berlin: a hub for innovation

Berlin has embraced ‘smart’ in a big way. Starting from the idea that open data [...]

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