Platforms and partnership: how HERE drives a geolocation ecosystem
HERE aims to build a ‘digital representation’ of the world, using geolocation data. It provides [...]
Why marketers will need to dig deeper into emotional intelligence
You don’t very often see ‘emotional intelligence’ among the skills listed on a marketing job [...]
Are your stories sticky enough?
Do you know the story of how teddy bears got their name? You may not [...]
How WSO2 supports the ‘composable’ enterprise
One of the benefits of the digital world is the way in which it enables [...]
In pursuit of partner marketing excellence
Partnerships, ecosystems, and marketplaces are on the rise. However, talking about partnerships and creating a [...]
Six steps to effective expertise-driven conversations
In 2000, more than 20 years ago, David Weinberger published his highly influential book The [...]
Knowde is meeting the chemical industry’s trading needs
The move to digital is affecting how companies do business, meet clients, and manage their [...]
Making Partnership Personal – Ciena’s Partner Network
In November 2018, Ciena relaunched the Ciena Partner Network, featuring personalised engagement, joint planning and [...]
Gig-driven Fiverr sees good growth
If you need a freelancer for a project in your business, the chances are that [...]
Upwork blends experiences with its dual-sided platform
It has been clear for some time that the world of work was changing. Talk [...]
How thought leadership adds sparkle to the tough topic of non-performing loans
Qualco is a fintech company with 20 years’ experience in over 30 countries. It supports debt [...]
Bridging the digital divide: IFIP/IP3 and Rotary
The ‘digital divide’ between those with access to technology, and those without, is a huge [...]
Digital marketing during a crisis: the role of advisors
Konavi is a ten-year-old digital marketing consultancy in Munich, working primarily with B2B clients. We [...]
In recruitment it’s not about how many people you know, but how well you know people
The Future of Recruiting (Gregory Lewis Oct ’19) examined recruitment trends and concluded recruiters must [...]
If You Want To Go Far, Go Together
Agile Programmes helps MSP’s and technology vendors accelerate growth. MD Barry Turner has over 20 [...]
Managing full-service marketing in a digital world: Octopus Agency
In a previous article, we talked to Jon Lonsdale, MD and founder of full-service advertising [...]
Seven noteworthy facets of the RigUp marketplace
The world of work is changing fast. With flexibility and adaptability at a premium, big [...]
Transformation in print: Old Fashioned Business With New Ways
From a sales and marketing perspective the print industry has long been associated with traditional, [...]
It’s Always Christmas in Content Marketing Land
Since 2013, Localz has removed complexity from the last mile with mobile workforce solutions that [...]
How Spotify, Dropbox, and Trello boost subscription revenue
In 2019 the average American spent $640 on subscription services. Subscriptions come in so many [...]
What’s driving B2B and internal enterprise marketplaces?
The way we organise work has been changing for some time. Hierarchical systems have been [...]
1 Comment
Is RIO setting the bar for better trucking capacity management?
How we work is changing every day—and not just as a result of COVID-19. The [...]
ABM, sales planning and intelligence: will adversity catalyse transformation?
We’d intended to discuss Account-Based Sales & Marketing (ABM) with Brian Allsop, MD of Fusion [...]
How Mirakl is using enterprise marketplaces to scale
There have been huge changes to the way we work in recent weeks, months and [...]
Doing It By the Book – Building Brand for the Digital World
Valitor is an international payment solutions company, founded as Visa Iceland in 1983 and expanded [...]
Marketing takeaways from the #miagehnonline hackathon
On March 13th 2020 the German government closed all businesses for an unspecified time, in [...]
The Full-Service Agency is Dead – Long Live the Full-Service Agency
Full-service agencies are advertising agencies that cover all aspects of advertising and promotion. Their death [...]
Hybrid events and content ecosystems – how experience agencies are adapting
George P Johnson (GPJ) is one of the oldest brand experience agencies, founded in 1914. [...]
Facebook Marketplace is becoming attractive to B2B stakeholders too
In a world that is increasingly digital, many companies are turning to marketplaces as a [...]
How a pandemic accelerated the re-invention of a small community
Sant’Agata di Esaro, in Cosenza in Southern Italy, is not a name usually associated with [...]
Business lessons from tree cathedrals
In 1918, a man called Edmund Blyth returned from the battlefields of the First World [...]
Rover offers dog owners convenience and confidence
Anyone who believes that dogs and other pets are simply an add-on needs to think [...]
Should collaborative marketing be in your toolkit?
Collaborative marketing represents the concept of working together with other similar companies or associations to [...]
Seven takeaways from Discover Martech 2020
This year’s Discover Martech event took place in April as an entirely virtual (and free) [...]
Why data literacy is the north star for analytics adoption
A key attribute of the coronavirus pandemic has been the role of data in developing [...]
Will Mural be the answer to your collaboration needs?
The current wave of enforced working from home is accelerating the adoption of digital tools [...]
Attribution, martech stack and account based marketing dominate agency agenda in partner marketing
According to Gartner CMO Spend Survey 2019-2020, competitive insights and marketing analytics now consume over 13% [...]
How The Times weaves editorial strategies into social channels
In Conversation: Claudia Stebbings Head of Marketing, New Business Division, The Times and The Sunday [...]
Five ways the Customer Data Platform Institute supports marketing professional development
The Customer Data Platform (CDP) Institute is a vendor-neutral organisation that aims to help marketers [...]
What ‘red teams’ can teach the agile community
‘War games’ are military exercises that are used to test or improve tactics and strategy [...]
My target audience is not on Twitter. Why should I be?
Thought leadership is all about building relationships with customers and potential customers. These relationships start [...]
Using the message triangle for greater clarity
Do you sometimes feel that you are struggling to get your point across effectively? Do [...]
#EducationDay reflections
Our earlier analysis suggested that #EducationDay needs to also embrace the needs of adults. As [...]
Learning to re-learn: developing your coachability
Let’s start with a question: How hard do you find it to admit that you [...]
Rethinking education and training: WhiteHat apprenticeships
Back in July 2019, tech start-up WhiteHat announced it had secured $16 million in venture capitalist [...]
The changing faces of content management
Content management is the systems and processes used to collect, curate, publish, and update marketing [...]
Should International Day of Education embrace a broader mandate?
The United Nations General Assembly has proclaimed that 24th January is to be International Day [...]
Bringing your digital footprinting toolkit up to date
Your digital footprint is the sum of your internet presence, including social media, blogs, comments, [...]
Moving the goalposts: from SMART to FAST
Setting goals or targets are important for improving performance. This is true as much of [...]
Why community marketing should be on your ‘to do’ list
Businesses that understand their ecosystem—and particularly the dynamics of competition within it—are far more likely [...]
How to organise a tweetchat
A tweetchat is a live Twitter event with questions focused around a particular topic. They [...]
Getting in tune with the seasons: why cycles matter
Living in cities as so many of us do, it is easy to lose touch [...]
Sustaining innovation: the role of accelerators
There are a number of challenges in innovating, both as a start-up and as an [...]
The enduring strength of Net Promoter Scores
You may or may not be aware of the concept of Net Promoter Score, but [...]
Augmented reality in the experiential marketing mix
Experiential marketing is all about creating experiences involving brands and consumers. These experiences are now [...]
How to Write Forewords and Prefaces
A foreword is a short section at the front of a book, usually written by [...]
Nurturing thought leadership routines that make an impact
How can you sustain thought leadership programmes that really deliver? Beyond vanity metrics, one that [...]
How The Good Law Project is igniting participation in the legal landscape
New models of work and funding are changing business all around the world. Crowdsourcing in [...]
Can thought leadership efforts be benchmarked?
Measuring thought leadership is challenging. It is intangible, and it is also highly individual, for [...]
Geeks, thought leaders, and ideas: the rising passion for knowing stuff
July 13th every year marks Embrace Your Geekness Day. The sponsors have put this day forward [...]
Why every (market) research project should start with a strong hypothesis
At school, if you studied science, you probably came across the concept of a research [...]
What every tech practitioner should know about the IFIP
IFIP is the International Federation for Information Processing. By its own admission, and according to [...]
Crossing the AI chasm: risk, enthusiasm and a way to move forward
When it comes to introducing artificial intelligence (AI), there is a gulf opening up in [...]
Medical concierge services set to thrive in the AI era
Around the world, private medical insurance is increasingly seen as an important element of employee [...]
The genius of What Three Words
Three words can make a huge difference. Some would say that three-word combinations are amongst [...]
The collaboration paradox
It is often said that the whole is greater than the sum of its parts. [...]
What matters is only what works – seven truths about advertising in the thought leadership era
David Ogilvy, co-founder of advertising agency Ogilvy & Mathers, is the mentor I never got [...]
The second coming of podcasting
The growth of podcasting started gently. There was no huge hype, no rushing to jump [...]
Defining your expertise: the thought leadership challenge
One of the questions that we often hear is about how to identify your expertise, [...]
A new use for chatbots: matching patients and clinical trials
At any one time, there are around 50,000 clinical trials taking place worldwide. Clinical trials [...]
Made to Stick – the six principles of making ideas memorable
Sometimes you need to make an idea ‘stick’. In other words, you need people to [...]
From good to great: Getting more from thought leadership
The thought leadership ‘space’ is becoming increasingly crowded. More and more companies have come to [...]
Corporate mentoring programmes rise in the digital economy
Corporate mentoring programmes are making something of a comeback. They help to ensure that knowledge [...]
Ten things B2B marketers should know about experiential marketing
Experiential marketing is creating experiences involving brands and consumers, and it is rapidly moving into [...]
How is social media reshaping corporate reputation?
We can now communicate far faster, with far more people, than has ever been possible [...]
Unlocking the magic across silos
Suppose your local garage, which supplied your car and now deals with its ongoing maintenance, [...]
How IoT creates new value – the high fashion way
The Internet of Things and the world of luxury goods and fashion do not, on [...]
Nine reasons we need International Day of Women and Girls in Science
February 11 is International Day of Women and Girls in Science. Surely, you cry, we [...]
A question of value: should events and conferences be free or pay-to-attend?
When you are organising a major external event or conference, one big question to consider [...]
Are digital channels redefining connected societies?
It is sometimes said that everything in life is connected by six or fewer steps. [...]
The John Lewis business model may just be the future for the digital economy
There is a new advertisement that has provoked a storm of comments, both positive and [...]
5 questions you need to answer before you can start organising an event
So you’ve been asked to organise an event for your organisation? Before you can do [...]
Measuring the impact of your thought leadership programme
It has always been hard to measure the impact of marketing. There is a distinct [...]
Sleeping out for Byte Night
Corporate social responsibility is a bit of a difficult term. To some people, it means [...]
Diversity and the coming the digital economy
It has been clear for many years now that a more diverse group will make [...]
Should thought leaders use Gravatar?
We are often asked about Gravatars, and whether they are worth having. Here is our [...]
Will time-banking be more influential in the AI-driven era?
Over the next couple of decades, artificial intelligence (AI) systems are expected to change the [...]
Federate your team – 7 ways to make sure your event management is properly resourced
No one person could ever manage to organise a full-scale event on their own. Event [...]
Eight must-haves in an effective content brief
As content marketing becomes more ubiquitous, a few challenges are emerging. Perhaps the most compelling [...]
Six tactics to optimise signage at your event
Signage is often overlooked in event organisation and management, but it can be an important [...]
Eight reasons brands need their own speakers bureau
A speaker bureau is more or less exactly what it sounds: a list of people [...]
How metaphors engage audiences
If you have children at primary school, you may have noticed that they are often [...]
7 reasons invitation-only audience acquisition could be a better option for your next event
Attendance by invitation-only events sound very exclusive. However, when the event is expected to deliver [...]
8 factors to consider when recruiting speakers for your event
What matters in event planning and management? Perhaps the most important part of any [...]
Getting value out of Medium as a brand
If you have not yet heard of Medium, you may be missing out on something [...]
What can Medium do for subject matter experts?
Medium is a publishing platform. It was set up by Evan Williams, one of the [...]