Should collaborative marketing be in your toolkit?
Collaborative marketing represents the concept of working together with other similar companies or associations to [...]
Seven takeaways from Discover Martech 2020
This year’s Discover Martech event took place in April as an entirely virtual (and free) [...]
Why data literacy is the north star for analytics adoption
A key attribute of the coronavirus pandemic has been the role of data in developing [...]
Will Mural be the answer to your collaboration needs?
The current wave of enforced working from home is accelerating the adoption of digital tools [...]
Attribution, martech stack and account based marketing dominate agency agenda in partner marketing
According to Gartner CMO Spend Survey 2019-2020, competitive insights and marketing analytics now consume over 13% [...]
How The Times weaves editorial strategies into social channels
In Conversation: Claudia Stebbings Head of Marketing, New Business Division, The Times and The Sunday [...]
Five ways the Customer Data Platform Institute supports marketing professional development
The Customer Data Platform (CDP) Institute is a vendor-neutral organisation that aims to help marketers [...]
What ‘red teams’ can teach the agile community
‘War games’ are military exercises that are used to test or improve tactics and strategy [...]
My target audience is not on Twitter. Why should I be?
Thought leadership is all about building relationships with customers and potential customers. These relationships start [...]
Using the message triangle for greater clarity
Do you sometimes feel that you are struggling to get your point across effectively? Do [...]
#EducationDay reflections
Our earlier analysis suggested that #EducationDay needs to also embrace the needs of adults. As [...]
Learning to re-learn: developing your coachability
Let’s start with a question: How hard do you find it to admit that you [...]
Rethinking education and training: WhiteHat apprenticeships
Back in July 2019, tech start-up WhiteHat announced it had secured $16 million in venture capitalist [...]
The changing faces of content management
Content management is the systems and processes used to collect, curate, publish, and update marketing [...]
Should International Day of Education embrace a broader mandate?
The United Nations General Assembly has proclaimed that 24th January is to be International Day [...]
Bringing your digital footprinting toolkit up to date
Your digital footprint is the sum of your internet presence, including social media, blogs, comments, [...]
Moving the goalposts: from SMART to FAST
Setting goals or targets are important for improving performance. This is true as much of [...]
Why community marketing should be on your ‘to do’ list
Businesses that understand their ecosystem—and particularly the dynamics of competition within it—are far more likely [...]
How to organise a tweetchat
A tweetchat is a live Twitter event with questions focused around a particular topic. They [...]
Getting in tune with the seasons: why cycles matter
Living in cities as so many of us do, it is easy to lose touch [...]
Sustaining innovation: the role of accelerators
There are a number of challenges in innovating, both as a start-up and as an [...]
The enduring strength of Net Promoter Scores
You may or may not be aware of the concept of Net Promoter Score, but [...]
Augmented reality in the experiential marketing mix
Experiential marketing is all about creating experiences involving brands and consumers. These experiences are now [...]
How to Write Forewords and Prefaces
A foreword is a short section at the front of a book, usually written by [...]
Nurturing thought leadership routines that make an impact
How can you sustain thought leadership programmes that really deliver? Beyond vanity metrics, one that [...]
How The Good Law Project is igniting participation in the legal landscape
New models of work and funding are changing business all around the world. Crowdsourcing in [...]
Can thought leadership efforts be benchmarked?
Measuring thought leadership is challenging. It is intangible, and it is also highly individual, for [...]
Geeks, thought leaders, and ideas: the rising passion for knowing stuff
July 13th every year marks Embrace Your Geekness Day. The sponsors have put this day forward [...]
Why every (market) research project should start with a strong hypothesis
At school, if you studied science, you probably came across the concept of a research [...]
What every tech practitioner should know about the IFIP
IFIP is the International Federation for Information Processing. By its own admission, and according to [...]
Crossing the AI chasm: risk, enthusiasm and a way to move forward
When it comes to introducing artificial intelligence (AI), there is a gulf opening up in [...]
Medical concierge services set to thrive in the AI era
Around the world, private medical insurance is increasingly seen as an important element of employee [...]
The genius of What Three Words
Three words can make a huge difference. Some would say that three-word combinations are amongst [...]
The collaboration paradox
It is often said that the whole is greater than the sum of its parts. [...]
What matters is only what works – seven truths about advertising in the thought leadership era
David Ogilvy, co-founder of advertising agency Ogilvy & Mathers, is the mentor I never got [...]
The second coming of podcasting
The growth of podcasting started gently. There was no huge hype, no rushing to jump [...]
Defining your expertise: the thought leadership challenge
One of the questions that we often hear is about how to identify your expertise, [...]
A new use for chatbots: matching patients and clinical trials
At any one time, there are around 50,000 clinical trials taking place worldwide. Clinical trials [...]
Made to Stick – the six principles of making ideas memorable
Sometimes you need to make an idea ‘stick’. In other words, you need people to [...]
From good to great: Getting more from thought leadership
The thought leadership ‘space’ is becoming increasingly crowded. More and more companies have come to [...]
Corporate mentoring programmes rise in the digital economy
Corporate mentoring programmes are making something of a comeback. They help to ensure that knowledge [...]
Ten things B2B marketers should know about experiential marketing
Experiential marketing is creating experiences involving brands and consumers, and it is rapidly moving into [...]
Can OVH be a global contender?
OVH is a French cloud service provider, founded in 1999 in an attempt to offer [...]
How is social media reshaping corporate reputation?
We can now communicate far faster, with far more people, than has ever been possible [...]
Unlocking the magic across silos
Suppose your local garage, which supplied your car and now deals with its ongoing maintenance, [...]
How IoT creates new value – the high fashion way
The Internet of Things and the world of luxury goods and fashion do not, on [...]
Nine reasons we need International Day of Women and Girls in Science
February 11 is International Day of Women and Girls in Science. Surely, you cry, we [...]
A question of value: should events and conferences be free or pay-to-attend?
When you are organising a major external event or conference, one big question to consider [...]
Are digital channels redefining connected societies?
It is sometimes said that everything in life is connected by six or fewer steps. [...]
The John Lewis business model may just be the future for the digital economy
There is a new advertisement that has provoked a storm of comments, both positive and [...]
Ten takeaways from the e-Health TrendBarometer
HIMSS Analytics looks at the adoption and use of healthcare IT in Europe. We assessed [...]
5 questions you need to answer before you can start organising an event
So you’ve been asked to organise an event for your organisation? Before you can do [...]
Measuring the impact of your thought leadership programme
It has always been hard to measure the impact of marketing. There is a distinct [...]
Sleeping out for Byte Night
Corporate social responsibility is a bit of a difficult term. To some people, it means [...]
Diversity and the coming the digital economy
It has been clear for many years now that a more diverse group will make [...]
Re-imagining sustainable urban life
What does urban life mean at the end of the second decade of the 21st [...]
Should thought leaders use Gravatar?
We are often asked about Gravatars, and whether they are worth having. Here is our [...]
Will time-banking be more influential in the AI-driven era?
Over the next couple of decades, artificial intelligence (AI) systems are expected to change the [...]
Federate your team – 7 ways to make sure your event management is properly resourced
No one person could ever manage to organise a full-scale event on their own. Event [...]
Eight must-haves in an effective content brief
As content marketing becomes more ubiquitous, a few challenges are emerging. Perhaps the most compelling [...]
How far can robotics process automation be applied in social care?
Last weekend’s grim headlines included the funding crisis in both health and social care in [...]
Six tactics to optimise signage at your event
Signage is often overlooked in event organisation and management, but it can be an important [...]
Eight reasons brands need their own speakers bureau
A speaker bureau is more or less exactly what it sounds: a list of people [...]
How metaphors engage audiences
If you have children at primary school, you may have noticed that they are often [...]
7 reasons invitation-only audience acquisition could be a better option for your next event
Attendance by invitation-only events sound very exclusive. However, when the event is expected to deliver [...]
8 factors to consider when recruiting speakers for your event
What matters in event planning and management? Perhaps the most important part of any [...]
Getting value out of Medium as a brand
If you have not yet heard of Medium, you may be missing out on something [...]
What can Medium do for subject matter experts?
Medium is a publishing platform. It was set up by Evan Williams, one of the [...]
Getting the most out of Skills You Need
Few of us these days have the luxury of ‘being sent on a course’ when [...]
Old world, new world: the changing face of work
There is general agreement that the world of work is going to change enormously over [...]
The road to hell: when intent and impact fail to align
#MeToo has had several significant effects on some very important issues. On the sidelines, it [...]
Getting personal: Design thinking and expertise marketing
New ways of thinking about design can come together with expertise marketing—our preferred term for [...]
Getting media relations right for your events
It is a simple fact that you cannot adequately publicise a major event without press [...]
Can HR master the talent:process equilibrium?
Across organizations and in general, there is a growing realization that people are probably the [...]
The maturity journey: How influencer marketing is becoming more thoughtful
Influencer marketing was—like so many other ideas in the past—billed as the next big thing [...]
Hungerithm: a story of artificial intelligence, anger, and a chocolate bar
Marketing is becoming increasingly data-driven. More and more companies are turning to analytics and insights, [...]
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Understanding event sponsorship dynamics
Getting sponsors to help finance your event is common practice. It is, however, not necessarily [...]
How Wakelet serves thought leaders and digital marketers
Storify has been around for about eight years, but has perhaps taken a while to [...]
Artificial intelligence, ambulances and ideas: a story of joined-up thinking
One of the biggest issues in a wide range of countries is access to healthcare. [...]
AI in clothes: The Open Style Lab way
Technology as a part of fashion and technology and fashion as a force for [...]
Is content intelligence just another buzz-phrase, or does it have real bite?
Move over content marketing, here comes content intelligence. Some marketers are calling it the hottest [...]
Designing effective expertise marketing
Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]
Is gamification finally finding its stride with business operations?
Gamification is the use of games to encourage particular behaviours, such as an app that [...]
Re-thinking organisations: time for self-service decisions
The benefits of ‘intrapreneurs’, self-organisation and innovation labs have forced many companies to rethink how [...]
To run or to pass? Speed, trust and agility in a digitally-driven world
One of the phrases often heard in management meetings is ‘run with the ball’. Sometimes [...]
Digital formats that work with expertise-related content
Strange though it may sound, not all ideas need to be expressed as blog posts. [...]
Social media platforms – a quick guide
How much do you really know about social media? If you thought it was all [...]
10 tips to help subject matter experts develop storytelling muscle
Storytelling goes back millions of years into our history. Stories were ways to remember and [...]
Filtering ideas – the constructive pushback
IT helpdesks get a bad press. The phrase ‘Have you tried switching it off and [...]
Re-thinking sustainability
What exactly do we mean by ‘sustainability’? It used to be clear: the focus was [...]
Closing the divide: from follower to leader in content globalisation
Content marketing is now mainstream. Everyone is doing it, and everyone understands its importance. A [...]
Singapore: becoming the world’s first Smart Nation
Smart cities are ten-a-penny now, with large numbers of the world’s major cities engaged in [...]
The role of loyalty schemes in customer experience
Customer loyalty schemes have come a long way since their early days, back in the [...]
The rise and rise of sustainability reporting
It can sometimes seem as if we live in a throwaway world. We all want [...]
AI in government: how public sector work will change
There has been a lot written about how AI will change the world of work. [...]
Is the healthcare community ready for chatbots?
Pressure is rising on healthcare systems around the world. Ageing populations, the increased cost of [...]
Using thought leadership to differentiate LinkedIn company pages
LinkedIn matters. It has more than 400 million users, but that headline figure disguises a [...]