Category Archives: Community marketing

From cinephiles to communities: What B2B marketers can learn from Letterboxd

In the sprawling universe of social platforms, Letterboxd occupies a unique orbit. It doesn’t chase [...]

Why thought leaders need to understand (and avoid) proximity bias

As we start to move more confidently through the world of remote and hybrid working, [...]

Why community marketing should be on your ‘to do’ list

Businesses that understand their ecosystem—and particularly the dynamics of competition within it—are far more likely [...]

Community marketing is one of many untapped B2B gems

Community marketing is simply engaging customers (and prospects) in conversation, to find out what they [...]

In conversation: Robin Daniels on amplifying thought leadership through customer and developer voices

Last wek Box announced that GE’s 300,000 employees across 170 countries will be coming onboard [...]

In conversation: DANSK IT’s Per Andersen on the profession’s accelerating evolution

DANSK IT is a professional association that offers its members a discipline-specific network for members [...]

In pursuit of alignment

Strategic alignment sounds like a management ‘buzz-phrase’, but actually it’s a crucial part of making [...]

The importance of tribes

We all form tribes. It’s a natural human condition, and it’s been going on for [...]