Towards climate-neutral data centres
Expanding as a data centre provider requires either a serious building project, or the acquisition [...]
Bringing collaborative consumption to healthcare: Cohealo and Medstars
Collaborative consumption, sometimes called the sharing economy, involves systems for organised sharing, reusing, renting and [...]
Seeing the wood for the trees: how data visualisation can motivate your workforce
Have you heard the one about mushroom leaders? They keep their workforce in the dark [...]
The Content Marketing Institute
Where should you go for information when you want to know more about content marketing? [...]
CIO Survey 2014: Optimism, importance and skills
An excerpt of a post published elsewhere. A link to the original is at the [...]
Siemens Green City Index: measuring environmental sustainability
More than 80% of the population of the Americas, and 70% of that in Europe, [...]
Agility in internal communications
Agility, in business terms, is the ability to respond quickly and flexibly to change. Agile [...]
Do smart cities need smart people?
Cities. Gleaming high rise office blocks, centres of technology and industry, and trade hubs. But [...]
Healthcare predictions are consistently optimistic about patient adoption of digital options
Making predictions about the future is a common practice among experts. Inevitably, some turn out [...]
Making buyer personas work
We have discussed how to create buyer personas, and why you should do so. The [...]
The Global Open Data Initiative (GODI): sharing resources on how to use open data
The Global Open Data Initiative (GODI) is a coalition of civil society organisations sharing principles and resources [...]
The digital health of healthcare
We know that changes in technology are starting to cause huge unheaval in the way [...]
The art of creating buyer personas
How well do you know your customer? Not the person who last bought your product, [...]
Collaborative art – imbuing art with meaning from sharing
The collaborative economy is becoming a familiar term, but collaborative art? How does that work? [...]
Financing smart city solutions
Smart cities hold out the lure of sustainability and innovative technological solutions to large, previously [...]
Redefining brands: the Age of You
Interbrand, which puts together the list of the 100 Best Global Brands, believes that we’re [...]
Looking from a different angle: PillCam COLON
We have often discussed wearables, whether in general in healthcare, or the specifics, such as Imogen Heap’s [...]
UIDAI – the biggest ID project in the world
The UK government has made much of its new ‘verify’ site, part of the government as [...]
Healthcare’s digital future: where next for digitisation?
IT adoption has generally come in waves, across all sectors. The first, in the 1950s, [...]
Employee advocacy: perhaps your greatest asset
The best way to connect with your customers is person to person. But how exactly [...]
Smart city lighting is becoming a reality
Smart Cities are a growing phenomenon, with cities around the world vying for supremacy. But [...]
Infusing your go-to-market strategy with social media
When you’re thinking about your marketing strategy, you need to consider who you’re selling to, [...]
A step to solving the healthcare crisis – training the developing world’s doctors
There’s a crisis in world healthcare. There aren’t enough doctors, even for the developed countries [...]
Next Century Cities
We’ve heard and written a lot about smart cities in recent years. They are cities [...]
Turning health into a game: social change becomes fun
Doing the right thing is often a bit dull. In the fight between brown bread [...]
Document-sharing to increase efficiency
Document-sharing is a huge challenge in healthcare. The amount of paperwork that trails each and [...]
The global Smart City market: what’s it worth?
There has been much written about Smart Cities, but the field is quite light on [...]
The digital hunter-gatherer
People often comment on how much the world has changed in the last ten, or [...]
Competitive intelligence from social media
We looked a little while ago at using Twitter to gain intelligence about your competition. [...]
Crowdsourcing to solve healthcare problems
You may remember Foldit, the app that was used to persuade computer gamers to join [...]
Delivering healthcare by drone
Amazon has announced that it has plans to deliver goods by drone, to speed up [...]
Experience is the new brand
Mercedes-Benz has abandoned the idea of achieving customer satisfaction. That doesn’t mean that the company [...]
How mobile apps are changing healthcare
We’ve come a long way from the days when you had to turn off your [...]
Using Twitter for competitive intelligence
We’ve discussed using social media to engage with your customers, for example through Tweetchats. But [...]
Empowering and engaging patients
What are the key changes in healthcare, and how do they affect patients? Diane Brodalski [...]
Getting your message heard: the importance of distribution
We’ve talked a lot about how to craft your content, including using pictures, and even [...]
The future of scientific publishing: the role of Twitter
There is always plenty of speculation about the future of academic publishing: how will journals [...]
Social co-existence: innovation and philantrohy
We’ve written before about start-ups, and more recently about Cisco’s Entrepreneurs in Residence programme, which [...]
MedCity’s Big Health spreads its wings with Sleepio
We’ve been following the development of wearables with considerable interest. From Imogen Heap’s musical gloves [...]
Why every project needs a ‘wash-up’
As individuals, we’re quite good at learning from experience. In fact, many of us trade [...]
Should smart cities be sharing cities?
Smart Cities are springing up all over the globe, especially in the southern hemisphere. India [...]
The rise and rise of the Chief Data Officer
You know there’s something important going on when a phrase appears with initial capitals. Like [...]
Entrepreneurs in Residence: Cisco re-invents support for start-ups
We’ve written before about changes to the landscape of start-ups. We mentioned the existence of [...]
Seeing the wood for the trees: improving line of sight
It’s always been axiomatic that employees needed to know how they fit into the organisation’s [...]
Are you getting the most out of TweetChats?
Twitter Chat(or TweetChat) has been described as ‘business networking events without the dress code’. A [...]
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Dispelling common B2B social media myths
There are some commonly-held ideas in B2B companies about social media not being all that [...]
From dashboard to storyboard
Dashboards represent concepts and management tools, and the idea is one we revisit from time [...]
In conversation: Scality’s Jerome Lecat on software defined storage at petabyte scale
Major customer deployments, continued Enterprise and OpenStack product investment and management team expansion are among [...]
In pursuit of perspective: Women’s Directorship Programme
Historically, there have always been far fewer women than men in boardrooms, and a lot [...]
The future of social media command centres
Sprinklr has seen the future, or at least the future of social media command centres, and [...]
Broadcasting vs engaging: a social media trap for the unwary
It’s a trap that many of us have probably slipped into at least once. You’re [...]
Salesforce.com and Philips launch new digital platform for healthcare
There’s a new kid on the block in healthcare technology management. Philips and Salesforce.com have [...]
In conversation: Egenera’s John Humphreys on creating communities to generate value
Egenera, provider of management solutions that bring together applications and workloads across platforms, has just [...]
How to write for readers who are mobile
When you’re creating content, is there any difference between standard websites and mobile? The answer [...]
Positioning brands in the collaborative economy
We have written before about the rise of the collaborative economy and the importance of reputation. [...]
Social selling and the lesson from cakes
There are many myths about B2B and social media. But what is the key to [...]
Engagement, agility and alignment: the new work balance
For years, HR departments have been using staff surveys to investigate employee engagement, because this [...]
B2B social platforms that work
We’ve written before about choosing your platform for communication, whether it’s social media, your website, or [...]
Getting smarter with energy: European cities show the world the way
As more and more people around the world live in cities, the way that cities [...]
Hear, Create, Deliver: how Human-Centred Design can help you engage with customers
When you’re innovating, you either need to have a great idea for a product that [...]
Rules of Engagement
In the age of social media-dominated communication and general information overload, developing client engagement based [...]
In conversation: Robin Daniels on amplifying thought leadership through customer and developer voices
Last wek Box announced that GE’s 300,000 employees across 170 countries will be coming onboard [...]
A socially-responsible approach to crowd-sourcing: MobileWorks
The world of work is becoming increasingly flexible. More and more workers are choosing to [...]
Where do you say it? Media, platforms and channels to choose for your thought leadership messages
This post helps you select and personalize your strategy for optimising communications channels and platforms [...]
In conversation: Joanne Nelson on why Logicalis integrated thought leadership
Two years ago, we looked at how Logicalis was aligning for global growth. Since then, [...]
Creating good online presentation experiences
From being a tool used by only a very few, webinars have moved centre stage [...]
Using wearables to turn motion into sound
We’ve written before about the potential for wearable technologies to transform healthcare, but somehow it all [...]
Improving performance through harnessing motivation
If you want to get someone to do something, what do you do? Classic management [...]
Does a picture still paint a thousand words?
Tweets that include photos or video links are retweeted at a much higher rate than [...]
ISO IDMP: what will it mean for hospitals and patients?
Standards for pharmacovigilance are changing. It’s been a while in the making, but the new [...]
Social lessons from the leaders
There is plenty of speculation about how companies ‘should be’ or ‘ought to be’ using [...]
In conversation: CloudSigma’s CEO on thought leadership to mitigate risk
CloudSigma is one of the leading providers of Infrastructure as a Service (IaaS), based in [...]
Talent, the globalising workforce and telework
It is clear we are all working remotely more often. Better access to broadband, cloud [...]
Content marketing vs interactive advertising – two sides of the same coin?
We have been thinking about content marketing, and who should ‘own’ it, and felt it might [...]
How Understanding Emotions Can Revitalize Your Business
In this interview, Mette Vesterager, Management Consultant, Coach and Founder of Novalead claims that we [...]
Will remote working be allowed to fix many workplace problems?
Presenteeism (n) The act of coming into work when sick. Also the tendency to stay in [...]
Four effective ways to measure ROI on your Content Marketing and Thought Leadership efforts
If you’re updated on the latest on content marketing, you’re reading that returns on investment [...]
Managing the remote workforce
As more and more companies are embracing remote working, managers are finding that they need [...]
Is your social presence leading to clearer line of sight?
Apple doesn’t bother with social media. It doesn’t need to. Its customers love it, and [...]
How Internet of Things (IoT) will change the way that we work
Ever since the invention of the wheel, technology has been changing the way that we [...]
Developments in telehealth – an update
We have written before about the potential of ehealth or telehealth in an ageing world. But [...]
Social media in the public sector
We’ve written before about the impact on the public sector of the fact that consumers are [...]
In conversation: IAB’s Anna Bager on how interactive advertising is shaping buyer preferences
The Cluetrain Manifesto helped us understand the increasing importance of connections between people. Today we [...]
Is Content Marketing too important to be left to Content Marketeers?
Back in the old days, there was a clear distinction between sales and marketing. Sales [...]
In conversation: Tech Trailblazers’ Rose Ross on helping startups amplify thought leadership
Tech Trailblazers is a disruptive concept in awards. It is designed explicitly for enterprise technology startups [...]
Who owns thought leadership?
When we embarked on this journey of thought leadership coaching, it was to address the [...]
The coming reputation dashboard
There are few of us who would disagree that the online engagements have profoundly changed [...]
In conversation: SureFire Excellence’s Paul Bevan on why enterprise technology needs courage and focus
SureFire Excellence works with organisations across the globe to provide rapid, robust and consistent sales [...]
Why crowdsourcing became mainstream
One of the most astonishing changes in ways of working that companies need to understand [...]
Refining your personal elevator pitch
Your professional biography is a vital part of your personal presentation. After all, it may [...]
Digital partnerships: Driving CIO-CMO alignment
As more and more people engage with their suppliers in the digital, rather than the [...]
The future of work
Let’s pause a moment to consider the way that ‘work’ as we know it is [...]
Rethinking the sales process
The sales ‘machine’ has long seemed to have a very clear shape and role. But [...]
In conversation: NNIT’s Karsten Fogh Ho-Lanng on digital disruption
NNIT is an international IT service provider offering IT consulting and the development, implementation and [...]
Cities need data. Big Data.
More than 50% of the world’s population now lives in cities. And to accommodate their [...]
Where is the story in your message?
“Let me tell you a story. Once upon a time…” These words strike a chord [...]
Disrupting the start-up landscape
It seems hardly a day goes by without some new technology start-up being lauded as [...]
Open Data Institute
As part of Global Transparency Week, the Open Data Institute (ODI) held its first annual [...]
In conversation: Marketing Cloud’s Jane Waight on thought leadership in branded eco-systems
Technology companies continue to explore new go-to-market routes to keep pace with buyer communities that [...]
Think of Aristotle for your next blogpost
Aristotle’s ingredients for persuasion, the so-called appeals, are known by the names of ethos, pathos [...]