Looking after your data: the implications for data centres
Data privacy is always news. Whether photos of celebrities have been hacked from the cloud, [...]
Getting to the heart of the matter: using conjoint analysis
Clifford Stoll, the American astronomer and author, once said “Data is not information, information is [...]
Social business comes of age
It seems that social media management is finally coming of age in the business world. [...]
Reliability, then efficiency – Uptime Institute’s contribution to the data centre industry
You may have heard people talk about Tier I, II, III or IV data centres. [...]
Moving on from the four Ps: Marketing in the digital age
Connected customers have caused a seismic shift in the marketing world in recent years. And [...]
Co-creation – collaborative creativity in action
Co-creation is one of the buzzwords of the moment. But what does it really mean? [...]
What can LinkedIn Pulse do for you?
In Monty Python’s Life of Brian, there is a classic moment when John Cleese asks [...]
Towards climate-neutral data centres
Expanding as a data centre provider requires either a serious building project, or the acquisition [...]
Seeing the wood for the trees: how data visualisation can motivate your workforce
Have you heard the one about mushroom leaders? They keep their workforce in the dark [...]
The Content Marketing Institute
Where should you go for information when you want to know more about content marketing? [...]
CIO Survey 2014: Optimism, importance and skills
An excerpt of a post published elsewhere. A link to the original is at the [...]
Agility in internal communications
Agility, in business terms, is the ability to respond quickly and flexibly to change. Agile [...]
Making buyer personas work
We have discussed how to create buyer personas, and why you should do so. The [...]
The Global Open Data Initiative (GODI): sharing resources on how to use open data
The Global Open Data Initiative (GODI) is a coalition of civil society organisations sharing principles and resources [...]
The art of creating buyer personas
How well do you know your customer? Not the person who last bought your product, [...]
Collaborative art – imbuing art with meaning from sharing
The collaborative economy is becoming a familiar term, but collaborative art? How does that work? [...]
Redefining brands: the Age of You
Interbrand, which puts together the list of the 100 Best Global Brands, believes that we’re [...]
Employee advocacy: perhaps your greatest asset
The best way to connect with your customers is person to person. But how exactly [...]
Infusing your go-to-market strategy with social media
When you’re thinking about your marketing strategy, you need to consider who you’re selling to, [...]
The digital hunter-gatherer
People often comment on how much the world has changed in the last ten, or [...]
Competitive intelligence from social media
We looked a little while ago at using Twitter to gain intelligence about your competition. [...]
Experience is the new brand
Mercedes-Benz has abandoned the idea of achieving customer satisfaction. That doesn’t mean that the company [...]
Using Twitter for competitive intelligence
We’ve discussed using social media to engage with your customers, for example through Tweetchats. But [...]
Getting your message heard: the importance of distribution
We’ve talked a lot about how to craft your content, including using pictures, and even [...]
Social co-existence: innovation and philantrohy
We’ve written before about start-ups, and more recently about Cisco’s Entrepreneurs in Residence programme, which [...]
Why every project needs a ‘wash-up’
As individuals, we’re quite good at learning from experience. In fact, many of us trade [...]
Should smart cities be sharing cities?
Smart Cities are springing up all over the globe, especially in the southern hemisphere. India [...]
The rise and rise of the Chief Data Officer
You know there’s something important going on when a phrase appears with initial capitals. Like [...]
Entrepreneurs in Residence: Cisco re-invents support for start-ups
We’ve written before about changes to the landscape of start-ups. We mentioned the existence of [...]
Seeing the wood for the trees: improving line of sight
It’s always been axiomatic that employees needed to know how they fit into the organisation’s [...]
Are you getting the most out of TweetChats?
Twitter Chat(or TweetChat) has been described as ‘business networking events without the dress code’. A [...]
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Dispelling common B2B social media myths
There are some commonly-held ideas in B2B companies about social media not being all that [...]
From dashboard to storyboard
Dashboards represent concepts and management tools, and the idea is one we revisit from time [...]
In conversation: Scality’s Jerome Lecat on software defined storage at petabyte scale
Major customer deployments, continued Enterprise and OpenStack product investment and management team expansion are among [...]
In pursuit of perspective: Women’s Directorship Programme
Historically, there have always been far fewer women than men in boardrooms, and a lot [...]
The future of social media command centres
Sprinklr has seen the future, or at least the future of social media command centres, and [...]
Broadcasting vs engaging: a social media trap for the unwary
It’s a trap that many of us have probably slipped into at least once. You’re [...]
How to write for readers who are mobile
When you’re creating content, is there any difference between standard websites and mobile? The answer [...]
Positioning brands in the collaborative economy
We have written before about the rise of the collaborative economy and the importance of reputation. [...]
Social selling and the lesson from cakes
There are many myths about B2B and social media. But what is the key to [...]
Engagement, agility and alignment: the new work balance
For years, HR departments have been using staff surveys to investigate employee engagement, because this [...]
B2B social platforms that work
We’ve written before about choosing your platform for communication, whether it’s social media, your website, or [...]
Hear, Create, Deliver: how Human-Centred Design can help you engage with customers
When you’re innovating, you either need to have a great idea for a product that [...]
Rules of Engagement
In the age of social media-dominated communication and general information overload, developing client engagement based [...]
In conversation: Robin Daniels on amplifying thought leadership through customer and developer voices
Last wek Box announced that GE’s 300,000 employees across 170 countries will be coming onboard [...]
Where do you say it? Media, platforms and channels to choose for your thought leadership messages
This post helps you select and personalize your strategy for optimising communications channels and platforms [...]
Creating good online presentation experiences
From being a tool used by only a very few, webinars have moved centre stage [...]
Improving performance through harnessing motivation
If you want to get someone to do something, what do you do? Classic management [...]
Does a picture still paint a thousand words?
Tweets that include photos or video links are retweeted at a much higher rate than [...]
Social lessons from the leaders
There is plenty of speculation about how companies ‘should be’ or ‘ought to be’ using [...]
Talent, the globalising workforce and telework
It is clear we are all working remotely more often. Better access to broadband, cloud [...]
Content marketing vs interactive advertising – two sides of the same coin?
We have been thinking about content marketing, and who should ‘own’ it, and felt it might [...]
How Understanding Emotions Can Revitalize Your Business
In this interview, Mette Vesterager, Management Consultant, Coach and Founder of Novalead claims that we [...]
Will remote working be allowed to fix many workplace problems?
Presenteeism (n) The act of coming into work when sick. Also the tendency to stay in [...]
Four effective ways to measure ROI on your Content Marketing and Thought Leadership efforts
If you’re updated on the latest on content marketing, you’re reading that returns on investment [...]
Managing the remote workforce
As more and more companies are embracing remote working, managers are finding that they need [...]
Is your social presence leading to clearer line of sight?
Apple doesn’t bother with social media. It doesn’t need to. Its customers love it, and [...]
In conversation: IAB’s Anna Bager on how interactive advertising is shaping buyer preferences
The Cluetrain Manifesto helped us understand the increasing importance of connections between people. Today we [...]
Is Content Marketing too important to be left to Content Marketeers?
Back in the old days, there was a clear distinction between sales and marketing. Sales [...]
In conversation: Tech Trailblazers’ Rose Ross on helping startups amplify thought leadership
Tech Trailblazers is a disruptive concept in awards. It is designed explicitly for enterprise technology startups [...]
Who owns thought leadership?
When we embarked on this journey of thought leadership coaching, it was to address the [...]
The coming reputation dashboard
There are few of us who would disagree that the online engagements have profoundly changed [...]
In conversation: SureFire Excellence’s Paul Bevan on why enterprise technology needs courage and focus
SureFire Excellence works with organisations across the globe to provide rapid, robust and consistent sales [...]
Refining your personal elevator pitch
Your professional biography is a vital part of your personal presentation. After all, it may [...]
Digital partnerships: Driving CIO-CMO alignment
As more and more people engage with their suppliers in the digital, rather than the [...]
The future of work
Let’s pause a moment to consider the way that ‘work’ as we know it is [...]
Rethinking the sales process
The sales ‘machine’ has long seemed to have a very clear shape and role. But [...]
In conversation: NNIT’s Karsten Fogh Ho-Lanng on digital disruption
NNIT is an international IT service provider offering IT consulting and the development, implementation and [...]
Where is the story in your message?
“Let me tell you a story. Once upon a time…” These words strike a chord [...]
Disrupting the start-up landscape
It seems hardly a day goes by without some new technology start-up being lauded as [...]
Open Data Institute
As part of Global Transparency Week, the Open Data Institute (ODI) held its first annual [...]
Think of Aristotle for your next blogpost
Aristotle’s ingredients for persuasion, the so-called appeals, are known by the names of ethos, pathos [...]
In conversation: DANSK IT’s Per Andersen on the profession’s accelerating evolution
DANSK IT is a professional association that offers its members a discipline-specific network for members [...]
Contributing to ongoing conversations
Leadership of any kind requires that we give more than we take. In our thought [...]
In conversation: DataSift’s Tim Barker on helping enterprises to grow big ears on social networks
As social platforms proliferate and influence buyers from all walks of life, the need to [...]
Curation enjoys increasing significance in a noisy content world
Thought leadership involves communicating your ideas, consistently and often. But do all discussions have to be [...]
Getting your point across
One of the first things you have to consider as a thought leader is how [...]
In conversation: SAS Institute’s Flemming Bagger on good governance for enterprise analytics
As more businesses embrace big data and the promise of analytics-driven decisions, many practitioners are [...]
Thought leaders > who do you think you are?
The term ‘thought leader’ seems to have proliferated, and come to mean different things to [...]
Allocating your energy
One of the questions which often arises, especially from those new to thought leadership, is [...]
In conversation: Becoming customer-led
Faced with dramatic shifts in technologies, behaviours and expectations, Symantec has moved from an engineering-led company [...]
Enabling conversations
When we discussed the issue of strategic alignment, we found enabling the right conversations to be a [...]
The three pillars
Successful thought leaders concentrate on what might be described as three pillars: topic, audience and [...]
In pursuit of alignment
Strategic alignment sounds like a management ‘buzz-phrase’, but actually it’s a crucial part of making [...]
Beyond content: the increasing role of “idea magnets”
One change which we’re all seeing to some extent is perhaps an increasing recognition that [...]
How does your dashboard glow?
The use of dashboards is a topic which we visit and revisit from time to [...]
The Competence Cycle of Learning
Have you ever stopped to think about how you learn a new skill? Probably not. [...]
In conversation: A new kind of content marketing
As the global economy continues to recover from the 2008 financial crisis, it is clear [...]
Kanban for thought leadership
You may have heard of kanban. It’s a Japanese word meaning ‘signal card’, made famous [...]
The Web Index and the challenge of censorship
It’s by no means an easy task, which is perhaps why it has taken until [...]
Managing employees in a changing world
The changes to resourcing over the last few years have led to some interesting challenges [...]
Cluetrain Manifesto: the importance of being human
Here’s a question for a quiet ten minutes in the office, or when you feel [...]
About
Digital Health emerged from work back in 2007, on IT governance. We were working with [...]
Clay Shirky on Transparency in government
Clay Shirky shows how democracies can take a lesson from the Internet, to be not [...]
Flexible sourcing
Flexible sourcing has been enjoying increasing attention from business leaders. From the early days of [...]
The Magic of Six Revolutions
Twenty years ago, in 1997, Irving Fang published a book on the history of mass [...]
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Comparetheware – IT purchasing comparison-site pioneer
ware is a comparison site, designed as a trusted portal to give UK IT purchasers [...]
Is your business ready for customers’ converged lifestyles?
KPMG’s findings from its Consumers and Convergence V: The Converged Lifestyle survey looks at consumer [...]
It’s not the age, it’s the mileage
Enterprises across the size and vertical segment spectrum are struggling to balance the need for [...]
Big Data – Poor Label
The IT industry sometimes chooses to name concepts and trends badly. 'Cloud' is not exactly [...]