“When all else failed, eCommerce was there. It was not something any of us could have foreseen but it is clear that the tipping point has now been reached. Those last people who held out against online shopping have been onboarded and most have stayed after seeing the benefits. We’ve also seen critical and rapid calibration of supply chains and delivery to maintain and even enhance eCommerce experiences as the industry scales up.”
Here are our top takeaways from this study:
Growth and unpredictability
In 2020 consumers spent 30% more than the previous year. eCommerce has been developing for a long time but due to the sudden changes in 2020, things skyrocketing. The biggest challenge is understanding Covid19’s impact on the market without giving it center stage. Statistics were difficult to track and some trends became a flash in the pan. With so many changes what was working one week dropped the next.
Creative approach to research
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