Category Archives: Marketplaces
Approaching reputation management when working with partners
Corporate reputations take time to build up, but can be lost very fast in a [...]
Do your partnering efforts need the Channel Institute?
The technology partner landscape is changing fast, including the incoming wave of marketplaces. As a [...]
Taking cloud commerce to the next level: introducing interworks.cloud
interworks.cloud describes itself as a cloud brokerage platform. It is, effectively, an intermediary, helping traditional IT [...]
How Everflow supports partner marketing with laser-sharp focus on performance tracking
Everflow is a partner marketing platform with a difference. It has a focus on tracking [...]
SidelineSwap: the online marketplace for sports gear
Sports gear is expensive, as any parents of aspiring athletes will tell you. It is, [...]
Does Envato live up to its claim “The leading online community for creatives”?
In August 2021, Hubspot announced it had partnered with Envato, the “world-leading online community for creative [...]
What is Web 3.0 and how will it impact your engagements?
Web 3.0 is the term used to describe the latest incarnation of the internet, following [...]
Understanding blockchain
Blockchain is the technology behind digital and cryptocurrencies like Bitcoin. However, what exactly is it [...]
Can distributors seize the Xaas opportunity?
Distributors play a vital role in keeping the lines between software publishers and hardware manufacturers and [...]
Marketplace community engagement via Twitter – the Salesforce AppExchange way
A picture can paint a thousand words, but what about a tweet? It is difficult [...]
A data-driven approach to micro-markets
Marketplaces have moved on a lot from the traditional open space for a market to [...]
How modern marketplaces are changing the role of distributors—and how distributors are responding
Distributors are seldom seen, and not much heard—but in reality, they play a key role [...]
The stacked value proposition: how marketplaces can get value from competitive analysis
There are many frameworks for developing and evaluating company strategy. Perhaps the best known, however, [...]
Does your team need a ‘work operating system’?
Monday.com describes itself as a Work Operating System. The metaphor is quite a good one. [...]
Microsoft AppSource curates customer and partner experiences
Microsoft AppSource is a global marketplace containing thousands of business applications and services built by [...]
Experience and the ecosystem – satisfaction is not enough
Satisfaction is not enough and the ecosystem experience Trapped or free ? Are the customers [...]
Pick your side : three types of marketplaces
There are probably as many types of marketplaces as there are business models. There are [...]
Three takeaways from Coupa’s marketplace expansion into business spend management
There is a (relatively) new business acronym starting to gain traction around the world. Over [...]
Synertrade procurement marketplace shows modest progress
Synertrade describes itself as a leading global provider of e-procurement software solutions to optimise purchasing [...]
Marketplace interviews: what we ask and why
One of the best ways to support partners is often through the creation of a [...]
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Salesforce AppExchange’s leverages customer reviews for enhanced human engagement
Do you know how partner marketing can effectively transact with customers via enterprise cloud Marketplaces? [...]
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Salesforce AppExchange’s leverages customer reviews for enhanced human engagement
Do you know how partner marketing can effectively transact with customers via enterprise cloud Marketplaces? [...]
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Accelerators and friction ahead for ISVs on marketplaces
Marketplaces are set to become the most prevalent way individuals and organizations purchase goods and [...]
Sage powers its partner-marketplace with customer centric experience design
Sage is a multinational software company headquartered in Newcastle-upon-Tyne, in the north of England. It is [...]
How HPE Cloud28+ helps eliminate traditional channel conflicts
Hewlett Packard Enterprise (HPE) Cloud28+ is a community promoting cloud services and knowledge sharing. We [...]
Industry-led thought leadership drives partner messaging at SAP
SAP is a multinational software company headquartered in Germany. It specializes in software to manage [...]
Sage powers its partner-marketplace with customer centric experience design
Sage is a multinational software company headquartered in Newcastle-upon-Tyne, in the north of England. It [...]
The data revolution coming to three-tier channel models
Partnership and alliance models will continue to evolve in our post-Covid and cloud-based world. Usually [...]
Top takeaways from Divante’s analysis of 2021 online retail trends
Tomasz Karwatka is Co-founder and CEO of Divante, an eCommerce technology company. His welcome words [...]
Channels, sales effectiveness and subscription economy
Since 2011, iChannel has been consulting and coaching companies to reach their goals in the [...]
Wind River increases focus building joint intellectual capital with partners
Wind River is a California-based software company. It provides mission-critical software, for example, for NASA, [...]
The attribution journey at Red Hat partner marketing
Mention open source, and the conversation will sooner or later turn to Red Hat. It [...]
Cisco’s marketplace for small business builds traction
Cisco has a strong focus on partner marketing. Indeed, all its sales are billed through [...]
How HalloPodcaster is riding the marketplace wave
A couple of years ago, we noted that podcasting had become much more mainstream. We [...]
How TechData drives demand management performance
It has been a busy year for global technology distributor Tech Data, which was acquired [...]
Partnering to maximize performance and IT ops visibility at Riverbed
The mission of Riverbed Technology is to maximize performance and visibility for any user, network [...]
Microsoft Azure enjoys co-selling dividends
In July 2020, Microsoft cloud computing business Azure reported quarterly sales growth of 47%. We [...]
Viavi’s focus on demand generation is driving balanced partner growth
In August 2020, VIAVI Solutions, a US-based network testing, monitoring and assurance company, purchased French [...]
Platforms and partnership: how HERE drives a geolocation ecosystem
HERE aims to build a ‘digital representation’ of the world, using geolocation data. It provides [...]
How WSO2 supports the ‘composable’ enterprise
One of the benefits of the digital world is the way in which it enables [...]
In pursuit of partner marketing excellence
Partnerships, ecosystems, and marketplaces are on the rise. However, talking about partnerships and creating a [...]
Knowde is meeting the chemical industry’s trading needs
The move to digital is affecting how companies do business, meet clients, and manage their [...]
Making Partnership Personal – Ciena’s Partner Network
In November 2018, Ciena relaunched the Ciena Partner Network, featuring personalised engagement, joint planning and [...]
Gig-driven Fiverr sees good growth
If you need a freelancer for a project in your business, the chances are that [...]
Upwork blends experiences with its dual-sided platform
It has been clear for some time that the world of work was changing. Talk [...]
If You Want To Go Far, Go Together
Agile Programmes helps MSP’s and technology vendors accelerate growth. MD Barry Turner has over 20 [...]
Seven noteworthy facets of the RigUp marketplace
The world of work is changing fast. With flexibility and adaptability at a premium, big [...]
What’s driving B2B and internal enterprise marketplaces?
The way we organise work has been changing for some time. Hierarchical systems have been [...]
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Is RIO setting the bar for better trucking capacity management?
How we work is changing every day—and not just as a result of COVID-19. The [...]
How Mirakl is using enterprise marketplaces to scale
There have been huge changes to the way we work in recent weeks, months and [...]
Facebook Marketplace is becoming attractive to B2B stakeholders too
In a world that is increasingly digital, many companies are turning to marketplaces as a [...]
Rover offers dog owners convenience and confidence
Anyone who believes that dogs and other pets are simply an add-on needs to think [...]
Attribution, martech stack and account based marketing dominate agency agenda in partner marketing
According to Gartner CMO Spend Survey 2019-2020, competitive insights and marketing analytics now consume over 13% [...]