Do you know how partner marketing can effectively transact with customers via enterprise cloud Marketplaces? We caught up with Leslie Tom, Senior Vice President, AppExchange Marketing at Salesforce to find how Salesforce has evolved over the many years of engaging with customers and partners in their marketplace. 

Leslie, tell us more about AppExchange

AppExchange is the world’s leading enterprise cloud marketplace. It’s an ecosystem of over 6,000 ready-to-install apps and expertise, nearly 100,000 peer reviews, and nine million customer installs to help solve any business challenge. AppExchange formally launched in January 2006, and I’ve spent the past 15 years overseeing its growth and evolution. There’s a story behind it: our founder Marc Benioff was mentored by Steve Jobs, and he challenged Marc to build a partner ecosystem. AppExchange is the result. 

What impact has AppExchange had on traditional sales?

App Exchange augments all our Sales activities. Our partner apps and expertise extend the power of Salesforce across the board. Today, partner ecosystems are recognised as critically important for any company, as a way to provide more options for customers. AppExchange is now to Salesforce what the App store is to the iPhone. It also offers opportunities for collaboration to ecosystem participants. We have apps and expertise across every line of business and industry. Everyone can find an app to help them extend their Salesforce implementation.

How do you manage ‘onboarding’ partners into AppExchange?

Keep reading at Partner Cafe. 

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