Category Archives: Storytelling
How subject matter experts could benefits from the jab, jab, jab, right hook technique
Social media is increasingly seen as the place to be, especially for businesses. Most people [...]
Unlocking your storytelling instincts: how improv can help
Improvisational theatre, or improv, is great entertainment, but does it really have a place in [...]
Made to Stick – the six principles of making ideas memorable
Sometimes you need to make an idea ‘stick’. In other words, you need people to [...]
How metaphors engage audiences
If you have children at primary school, you may have noticed that they are often [...]
10 tips to help subject matter experts develop storytelling muscle
Storytelling goes back millions of years into our history. Stories were ways to remember and [...]
We all need to be storytellers
In our ancestral past, one of the most valued roles in society was the storyteller. [...]
From dashboard to storyboard
Dashboards represent concepts and management tools, and the idea is one we revisit from time [...]
Does a picture still paint a thousand words?
Tweets that include photos or video links are retweeted at a much higher rate than [...]
Refining your personal elevator pitch
Your professional biography is a vital part of your personal presentation. After all, it may [...]
Where is the story in your message?
“Let me tell you a story. Once upon a time…” These words strike a chord [...]
Think of Aristotle for your next blogpost
Aristotle’s ingredients for persuasion, the so-called appeals, are known by the names of ethos, pathos [...]
Getting your point across
One of the first things you have to consider as a thought leader is how [...]
Thought leaders > who do you think you are?
The term ‘thought leader’ seems to have proliferated, and come to mean different things to [...]
The three pillars
Successful thought leaders concentrate on what might be described as three pillars: topic, audience and [...]