Category Archives: Storytelling

Revisiting the scene of the crime: Alison Jean Lester’s experience of self-publishing and promotion 

Alison Jean Lester’s most recent book, Return to the Scene of the Climb, is her [...]

Timing is everything – Meet Chris Newson

Guest post by Alison Jean Lester   There’s a joke about comedy that goes like [...]

How subject matter experts could benefits from the jab, jab, jab, right hook technique

Social media is increasingly seen as the place to be, especially for businesses. Most people [...]

Unlocking your storytelling instincts: how improv can help 

Improvisational theatre, or improv, is great entertainment, but does it really have a place in [...]

Made to Stick – the six principles of making ideas memorable

Sometimes you need to make an idea ‘stick’. In other words, you need people to [...]

How metaphors engage audiences

If you have children at primary school, you may have noticed that they are often [...]

10 tips to help subject matter experts develop storytelling muscle

Storytelling goes back millions of years into our history. Stories were ways to remember and [...]

We all need to be storytellers

In our ancestral past, one of the most valued roles in society was the storyteller. [...]

From dashboard to storyboard

Dashboards represent concepts and management tools, and the idea is one  we revisit from time [...]

Does a picture still paint a thousand words?

Tweets that include photos or video links are retweeted at a much higher rate than [...]

Refining your personal elevator pitch

Your professional biography is a vital part of your personal presentation. After all, it may [...]

Where is the story in your message?

“Let me tell you a story. Once upon a time…” These words strike a chord [...]

Think of Aristotle for your next blogpost

Aristotle’s ingredients for persuasion, the so-called appeals, are known by the names of ethos, pathos [...]

Getting your point across

One of the first things you have to consider as a thought leader is how [...]

Thought leaders > who do you think you are?

The term ‘thought leader’ seems to have proliferated, and come to mean different things to [...]

The three pillars

Successful thought leaders concentrate on what might be described as three pillars: topic, audience and [...]