Category Archives: Content intelligence
Marie Kondo’s six rules for content managers
Few of us can be entirely unaware of Marie Kondo, and her KonMari method of [...]
Energising internal communications with chatbots
We are probably all used to the idea of chatbots being beneficial for customer communications. [...]
Five ways the Customer Data Platform Institute supports marketing professional development
The Customer Data Platform (CDP) Institute is a vendor-neutral organisation that aims to help marketers [...]
The changing faces of content management
Content management is the systems and processes used to collect, curate, publish, and update marketing [...]
The second coming of podcasting
The growth of podcasting started gently. There was no huge hype, no rushing to jump [...]
Eight must-haves in an effective content brief
As content marketing becomes more ubiquitous, a few challenges are emerging. Perhaps the most compelling [...]
The maturity journey: How influencer marketing is becoming more thoughtful
Influencer marketing was—like so many other ideas in the past—billed as the next big thing [...]
Is content intelligence just another buzz-phrase, or does it have real bite?
Move over content marketing, here comes content intelligence. Some marketers are calling it the hottest [...]
The art of influencer marketing
Press, analysts and now influencers? As digital platforms make it easier than ever for information [...]
B2B marketers need to up their mobile game
Mobile is one of the biggest trends in digital marketing. B2B marketing teams have been slow [...]
Specific is best: How buyer personas are maturing
A while back, we wrote about the art of creating buyer personas, and also about [...]
Moving on from the four Ps: Marketing in the digital age
Connected customers have caused a seismic shift in the marketing world in recent years. And [...]
The Content Marketing Institute
Where should you go for information when you want to know more about content marketing? [...]
Making buyer personas work
We have discussed how to create buyer personas, and why you should do so. The [...]
The art of creating buyer personas
How well do you know your customer? Not the person who last bought your product, [...]
In conversation: Scality’s Jerome Lecat on software defined storage at petabyte scale
Major customer deployments, continued Enterprise and OpenStack product investment and management team expansion are among [...]
How to write for readers who are mobile
When you’re creating content, is there any difference between standard websites and mobile? The answer [...]
In conversation: Joanne Nelson on why Logicalis integrated thought leadership
Two years ago, we looked at how Logicalis was aligning for global growth. Since then, [...]
In conversation: CloudSigma’s CEO on thought leadership to mitigate risk
CloudSigma is one of the leading providers of Infrastructure as a Service (IaaS), based in [...]
Is Content Marketing too important to be left to Content Marketeers?
Back in the old days, there was a clear distinction between sales and marketing. Sales [...]
In conversation: SureFire Excellence’s Paul Bevan on why enterprise technology needs courage and focus
SureFire Excellence works with organisations across the globe to provide rapid, robust and consistent sales [...]
Curation enjoys increasing significance in a noisy content world
Thought leadership involves communicating your ideas, consistently and often. But do all discussions have to be [...]
In conversation: Transitioning to more meaningful outsourcing metrics
Henry Fellow and business analyst Katie Gove set up Trellis five years ago to address [...]
In conversation: Research and analysis become open and social
Henry Fellow, Rainmakers contributor and distinguished analyst Martin Hingley set up ITCandor three years ago [...]
The Competence Cycle of Learning
Have you ever stopped to think about how you learn a new skill? Probably not. [...]