Category Archives: Engagement
More lessons from the garden: seeding, feeding and weeding your network
At this time of year, the thoughts of many gardeners—especially those who grow vegetables—turn to [...]
Six takeaways for thought leaders from Neural Impact’s work
Neural Impact is a boutique consultancy based in British Columbia, Canada. It works only within [...]
What action you wish your audience to take?
Let me tell you a story. I recently came across two JustGiving pages, both set [...]
Are you keeping pace with your target audience?
You almost certainly already know how important it is to write for your target audience. [...]
Listening tips for thought leaders
Social listening is vital for thought leaders to stay up to date with what is [...]
Comments are an important part of the conversation
Markets are conversations. Digital conversations have many similarities with in-person conversations. For sustainable relationships to [...]
Why sharing what you learn is a constructive habit
Learning can be a very personal journey. But there can also be a lot of [...]
Redefining brands: the Age of You
Interbrand, which puts together the list of the 100 Best Global Brands, believes that we’re [...]
Getting your message heard: the importance of distribution
We’ve talked a lot about how to craft your content, including using pictures, and even [...]
Broadcasting vs engaging: a social media trap for the unwary
It’s a trap that many of us have probably slipped into at least once. You’re [...]
Contributing to ongoing conversations
Leadership of any kind requires that we give more than we take. In our thought [...]
Enabling conversations
When we discussed the issue of strategic alignment, we found enabling the right conversations to be a [...]
It’s not the age, it’s the mileage
Enterprises across the size and vertical segment spectrum are struggling to balance the need for [...]