Category Archives: Community marketing

Why thought leaders need to understand (and avoid) proximity bias

As we start to move more confidently through the world of remote and hybrid working, [...]

Why community marketing should be on your ‘to do’ list

Businesses that understand their ecosystem—and particularly the dynamics of competition within it—are far more likely [...]

Community marketing is one of many untapped B2B gems

Community marketing is simply engaging customers (and prospects) in conversation, to find out what they [...]

In conversation: Egenera’s John Humphreys on creating communities to generate value

Egenera, provider of management solutions that bring together applications and workloads across platforms, has just [...]

In conversation: Robin Daniels on amplifying thought leadership through customer and developer voices

Last wek Box announced that GE’s 300,000 employees across 170 countries will be coming onboard [...]

In conversation: Marketing Cloud’s Jane Waight on thought leadership in branded eco-systems

Technology companies continue to explore new go-to-market routes to keep pace with buyer communities that [...]

In conversation: DANSK IT’s Per Andersen on the profession’s accelerating evolution

DANSK IT is a professional association that offers its members a discipline-specific network for members [...]

In pursuit of alignment

Strategic alignment sounds like a management ‘buzz-phrase’, but actually it’s a crucial part of making [...]

The importance of tribes

We all form tribes. It’s a natural human condition, and it’s been going on for [...]