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What are the most crucial skills for marketers to develop? There are many possible answers [...]
Personal reputation is everything that is known about you: the value you have created, what [...]
The UK-based Marketing Society was founded in 1959, and has grown since then to become [...]
We have probably all seen Swiss Army knives: multi-purpose pocketknives with fold-out blades, scissors, nail [...]
Few of us can be entirely unaware of Marie Kondo, and her KonMari method of [...]
You may know of May 1st as International Workers’ Day or simply Workers’ Day. It [...]
We have previously said that improv could have a place in business, and particularly to [...]
A recent study by Televerde suggests that at least 80% of customers’ decision-making happens before [...]
For the first time in most of our living memories, we – as a human [...]
We are probably all used to the idea of chatbots being beneficial for customer communications. [...]
It is estimated that about one billion people in the world have a visual or [...]
Affiliate marketing is a term for a partnership between the producer of a product or [...]
Affiliate marketing is a partnership arrangement involving merchants, affiliates, networks and customers. A merchant (the [...]
Remote meetings highlighted the importance of attendee engagement to all of us. When you’re in [...]
Have you ever felt like you couldn’t get a word in when talking to someone [...]
Neural Impact is a boutique consultancy based in British Columbia, Canada. It works only within [...]
Sundance was one of the only film festivals last year to go as planned and [...]
Let me tell you a story. I recently came across two JustGiving pages, both set [...]
Partner marketing is often expected to adopt storytelling strategies of the brand and/or product marketing [...]
You don’t very often see ‘emotional intelligence’ among the skills listed on a marketing job [...]
Do you know the story of how teddy bears got their name? You may not [...]
Qualco is a fintech company with 20 years’ experience in over 30 countries. It supports debt [...]
Konavi is a ten-year-old digital marketing consultancy in Munich, working primarily with B2B clients. We [...]
In a previous article, we talked to Jon Lonsdale, MD and founder of full-service advertising [...]
From a sales and marketing perspective the print industry has long been associated with traditional, [...]
In 2019 the average American spent $640 on subscription services. Subscriptions come in so many [...]
We’d intended to discuss Account-Based Sales & Marketing (ABM) with Brian Allsop, MD of Fusion [...]
Valitor is an international payment solutions company, founded as Visa Iceland in 1983 and expanded [...]
Full-service agencies are advertising agencies that cover all aspects of advertising and promotion. Their death [...]
George P Johnson (GPJ) is one of the oldest brand experience agencies, founded in 1914. [...]
Collaborative marketing represents the concept of working together with other similar companies or associations to [...]
This year’s Discover Martech event took place in April as an entirely virtual (and free) [...]
In Conversation: Claudia Stebbings Head of Marketing, New Business Division, The Times and The Sunday [...]
The Customer Data Platform (CDP) Institute is a vendor-neutral organisation that aims to help marketers [...]
‘War games’ are military exercises that are used to test or improve tactics and strategy [...]
Content management is the systems and processes used to collect, curate, publish, and update marketing [...]
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Businesses that understand their ecosystem—and particularly the dynamics of competition within it—are far more likely [...]
A tweetchat is a live Twitter event with questions focused around a particular topic. They [...]
Experiential marketing is all about creating experiences involving brands and consumers. These experiences are now [...]
The growth of podcasting started gently. There was no huge hype, no rushing to jump [...]
Experiential marketing is creating experiences involving brands and consumers, and it is rapidly moving into [...]
We can now communicate far faster, with far more people, than has ever been possible [...]
When you are organising a major external event or conference, one big question to consider [...]
So you’ve been asked to organise an event for your organisation? Before you can do [...]
No one person could ever manage to organise a full-scale event on their own. Event [...]
As content marketing becomes more ubiquitous, a few challenges are emerging. Perhaps the most compelling [...]
Signage is often overlooked in event organisation and management, but it can be an important [...]
Attendance by invitation-only events sound very exclusive. However, when the event is expected to deliver [...]
What matters in event planning and management? Perhaps the most important part of any [...]
It is a simple fact that you cannot adequately publicise a major event without press [...]
Influencer marketing was—like so many other ideas in the past—billed as the next big thing [...]
Getting sponsors to help finance your event is common practice. It is, however, not necessarily [...]
Move over content marketing, here comes content intelligence. Some marketers are calling it the hottest [...]
One of the phrases often heard in management meetings is ‘run with the ball’. Sometimes [...]
Content marketing is now mainstream. Everyone is doing it, and everyone understands its importance. A [...]
Smart cities are ten-a-penny now, with large numbers of the world’s major cities engaged in [...]
It can sometimes seem as if we live in a throwaway world. We all want [...]
With the steady march of digital marketing, a number of new marketing roles have emerged. [...]
Orchestral conductors seldom play an instrument in the orchestra that they are conducting. There are [...]
One of the most frequent questions we are asked by students in countries where English [...]
Hackathons are a way to bring together groups to work intensively on a software project [...]
Community marketing is simply engaging customers (and prospects) in conversation, to find out what they [...]
Account-based marketing is, broadly speaking, marketing that is focused and targeted towards each lead or [...]
Press, analysts and now influencers? As digital platforms make it easier than ever for information [...]
Lead nurturing is the process of bringing a lead from the initial point of interest [...]
Lead management in B2B includes both generating sales leads, and following them up and closing [...]
Live tweeting is a key part of generating a buzz about an event, and crucial [...]
As consumers, we understand impulse buying; it happens as a result of an emotional connection [...]
A CIA manual published in 1944, and rediscovered recently, sets out simple ways to sabotage [...]
The Scrum process is more commonly known as a software development approach that is designed to [...]
Mobile is one of the biggest trends in digital marketing. B2B marketing teams have been slow [...]
What marketers need to understand about sales operations Sales operations has been around a while—since [...]
Growth hacking may just be the latest thing in marketing. As the name suggests, [...]
I’m a big fan of events. The gathering of people with common interests. The suspension [...]
A while back, we wrote about the art of creating buyer personas, and also about [...]
There is no question that social networking has changed the way that we communicate with [...]
We often hear about the challenges of an aging population. The talk is more usually [...]
Dutch airline KLM is widely recognised as a world leader in social media use, and [...]
Connected customers have caused a seismic shift in the marketing world in recent years. And [...]
Where should you go for information when you want to know more about content marketing? [...]
We have discussed how to create buyer personas, and why you should do so. The [...]
How well do you know your customer? Not the person who last bought your product, [...]
When you’re thinking about your marketing strategy, you need to consider who you’re selling to, [...]
People often comment on how much the world has changed in the last ten, or [...]
We looked a little while ago at using Twitter to gain intelligence about your competition. [...]
Mario Devargas, former CIO for a police force and a large council, talked at the [...]
Mercedes-Benz has abandoned the idea of achieving customer satisfaction. That doesn’t mean that the company [...]
As individuals, we’re quite good at learning from experience. In fact, many of us trade [...]
Major customer deployments, continued Enterprise and OpenStack product investment and management team expansion are among [...]
Egenera, provider of management solutions that bring together applications and workloads across platforms, has just [...]
When you’re creating content, is there any difference between standard websites and mobile? The answer [...]
There are many myths about B2B and social media. But what is the key to [...]
In the age of social media-dominated communication and general information overload, developing client engagement based [...]
Last wek Box announced that GE’s 300,000 employees across 170 countries will be coming onboard [...]
Two years ago, we looked at how Logicalis was aligning for global growth. Since then, [...]
From being a tool used by only a very few, webinars have moved centre stage [...]
CloudSigma is one of the leading providers of Infrastructure as a Service (IaaS), based in [...]
We have been thinking about content marketing, and who should ‘own’ it, and felt it might [...]
In this interview, Mette Vesterager, Management Consultant, Coach and Founder of Novalead claims that we [...]
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