Category Archives: Partnering
Approaching reputation management when working with partners
Corporate reputations take time to build up, but can be lost very fast in a [...]
Do your partnering efforts need the Channel Institute?
The technology partner landscape is changing fast, including the incoming wave of marketplaces. As a [...]
How Everflow supports partner marketing with laser-sharp focus on performance tracking
Everflow is a partner marketing platform with a difference. It has a focus on tracking [...]
Industry-led thought leadership drives partner messaging at SAP
SAP is a multinational software company headquartered in Germany. It specializes in software to manage [...]
The data revolution coming to three-tier channel models
Partnership and alliance models will continue to evolve in our post-Covid and cloud-based world. Usually [...]
The importance of partner-led agile lead generation
Partner marketing is often expected to adopt storytelling strategies of the brand and/or product marketing [...]
Wind River increases focus building joint intellectual capital with partners
Wind River is a California-based software company. It provides mission-critical software, for example, for NASA, [...]
The attribution journey at Red Hat partner marketing
Mention open source, and the conversation will sooner or later turn to Red Hat. It [...]
How TechData drives demand management performance
It has been a busy year for global technology distributor Tech Data, which was acquired [...]
Partnering to maximize performance and IT ops visibility at Riverbed
The mission of Riverbed Technology is to maximize performance and visibility for any user, network [...]
Microsoft Azure enjoys co-selling dividends
In July 2020, Microsoft cloud computing business Azure reported quarterly sales growth of 47%. We [...]
Viavi’s focus on demand generation is driving balanced partner growth
In August 2020, VIAVI Solutions, a US-based network testing, monitoring and assurance company, purchased French [...]
Platforms and partnership: how HERE drives a geolocation ecosystem
HERE aims to build a ‘digital representation’ of the world, using geolocation data. It provides [...]
In pursuit of partner marketing excellence
Partnerships, ecosystems, and marketplaces are on the rise. However, talking about partnerships and creating a [...]
Making Partnership Personal – Ciena’s Partner Network
In November 2018, Ciena relaunched the Ciena Partner Network, featuring personalised engagement, joint planning and [...]
If You Want To Go Far, Go Together
Agile Programmes helps MSP’s and technology vendors accelerate growth. MD Barry Turner has over 20 [...]
Attribution, martech stack and account based marketing dominate agency agenda in partner marketing
According to Gartner CMO Spend Survey 2019-2020, competitive insights and marketing analytics now consume over 13% [...]