Category Archives: Partnering

Approaching reputation management when working with partners

Corporate reputations take time to build up, but can be lost very fast in a [...]

Do your partnering efforts need the Channel Institute?

The technology partner landscape is changing fast, including the incoming wave of marketplaces. As a [...]

How Everflow supports partner marketing with laser-sharp focus on performance tracking

Everflow is a partner marketing platform with a difference. It has a focus on tracking [...]

Industry-led thought leadership drives partner messaging at SAP

SAP is a multinational software company headquartered in Germany. It specializes in software to manage [...]

The data revolution coming to three-tier channel models

Partnership and alliance models will continue to evolve in our post-Covid and cloud-based world. Usually [...]

The importance of partner-led agile lead generation

Partner marketing is often expected to adopt storytelling strategies of the brand and/or product marketing [...]

Wind River increases focus building joint intellectual capital  with partners

Wind River is a California-based software company. It provides mission-critical software, for example, for NASA, [...]

The attribution journey at Red Hat partner marketing

Mention open source, and the conversation will sooner or later turn to Red Hat. It [...]

How TechData drives demand management performance

It has been a busy year for global technology distributor Tech Data, which was acquired [...]

Partnering to maximize performance and IT ops visibility at Riverbed

The mission of Riverbed Technology is to maximize performance and visibility for any user, network [...]

Microsoft Azure enjoys co-selling dividends

In July 2020, Microsoft cloud computing business Azure reported quarterly sales growth of 47%. We [...]

Viavi’s focus on demand generation is driving balanced partner growth

In August 2020, VIAVI Solutions, a US-based network testing, monitoring and assurance company, purchased French [...]

Platforms and partnership: how HERE drives a geolocation ecosystem

HERE aims to build a ‘digital representation’ of the world, using geolocation data. It provides [...]

In pursuit of partner marketing excellence

Partnerships, ecosystems, and marketplaces are on the rise. However, talking about partnerships and creating a [...]

Making Partnership Personal – Ciena’s Partner Network

 In November 2018,  Ciena relaunched the Ciena Partner Network, featuring personalised engagement, joint planning and [...]

If You Want To Go Far, Go Together

Agile Programmes helps MSP’s and technology vendors accelerate growth. MD Barry Turner has over 20 [...]

Attribution, martech stack and account based marketing dominate agency agenda in partner marketing

According to Gartner CMO Spend Survey 2019-2020, competitive insights and marketing analytics now consume over 13% [...]