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We are often asked about LinkedIn endorsements – what are they, and do they work? [...]
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Social selling, or the use of social media to support sales activities, has been around [...]
In our ancestral past, one of the most valued roles in society was the storyteller. [...]
When Facebook’s algorithm changed back in 2013, and users no longer saw every post from [...]
Volvo’s social media team is still small, just three and a half people, and its [...]
In Monty Python’s Life of Brian, there is a classic moment when John Cleese asks [...]
Interbrand, which puts together the list of the 100 Best Global Brands, believes that we’re [...]
We’ve discussed using social media to engage with your customers, for example through Tweetchats. But [...]
We’ve talked a lot about how to craft your content, including using pictures, and even [...]
Twitter Chat(or TweetChat) has been described as ‘business networking events without the dress code’. A [...]
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There are some commonly-held ideas in B2B companies about social media not being all that [...]
Dashboards represent concepts and management tools, and the idea is one we revisit from time [...]
Sprinklr has seen the future, or at least the future of social media command centres, and [...]
It’s a trap that many of us have probably slipped into at least once. You’re [...]
We’ve written before about choosing your platform for communication, whether it’s social media, your website, or [...]
This post helps you select and personalize your strategy for optimising communications channels and platforms [...]
Tweets that include photos or video links are retweeted at a much higher rate than [...]
There is plenty of speculation about how companies ‘should be’ or ‘ought to be’ using [...]
If you’re updated on the latest on content marketing, you’re reading that returns on investment [...]
Tech Trailblazers is a disruptive concept in awards. It is designed explicitly for enterprise technology startups [...]
When we embarked on this journey of thought leadership coaching, it was to address the [...]
Your professional biography is a vital part of your personal presentation. After all, it may [...]
“Let me tell you a story. Once upon a time…” These words strike a chord [...]
Aristotle’s ingredients for persuasion, the so-called appeals, are known by the names of ethos, pathos [...]
Leadership of any kind requires that we give more than we take. In our thought [...]
One of the first things you have to consider as a thought leader is how [...]
The term ‘thought leader’ seems to have proliferated, and come to mean different things to [...]
One of the questions which often arises, especially from those new to thought leadership, is [...]
When we discussed the issue of strategic alignment, we found enabling the right conversations to be a [...]
Successful thought leaders concentrate on what might be described as three pillars: topic, audience and [...]
One change which we’re all seeing to some extent is perhaps an increasing recognition that [...]
You may have heard of kanban. It’s a Japanese word meaning ‘signal card’, made famous [...]
Digital Health emerged from work back in 2007, on IT governance. We were working with [...]
Enterprises across the size and vertical segment spectrum are struggling to balance the need for [...]
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