Category Archives: Research
Sustainability meets accountability as ESG regulations align profits, purpose, and platforms
Sustainability is becoming essential as ESG (Environmental, Social, and Governance) regulations evolve. These rules now [...]
Survey on Medicine Management for Patient Safety Day
updated on 23 September 2024 As we approach Patient Safety Day, the focus on improving [...]
Skills, talent and shortages: what the data from Europe can tell us about women’s role in closing the IT skills gap
There is a huge skills shortage in IT. Tech companies and others are scrabbling to [...]
Approaching reputation management when working with partners
Corporate reputations take time to build up, but can be lost very fast in a [...]
Moving from anxiety to action: how the Earthshot prize is mobilising clean tech innovators
Around three-quarters of people in the UK and two-thirds of Americans consistently say that they [...]
NEOM’s ambition to be a cognitive city
Joseph Bradley describes himself as an applied futurist, author and cognitive city developer—not necessarily three [...]
Do your partnering efforts need the Channel Institute?
The technology partner landscape is changing fast, including the incoming wave of marketplaces. As a [...]
How Green Mountain is contributing to the world’s most sustainable data centre nation
Norway’s government has an ambitious target: to become the world’s most sustainable data centre nation.[1] [...]
Taking cloud commerce to the next level: introducing interworks.cloud
interworks.cloud describes itself as a cloud brokerage platform. It is, effectively, an intermediary, helping traditional IT [...]
How Everflow supports partner marketing with laser-sharp focus on performance tracking
Everflow is a partner marketing platform with a difference. It has a focus on tracking [...]
Delivering energy efficiency: best practice for data centres
Between 2010 and 2018, the number of compute instances in the world increased by 550%. [...]
How we developed the Purple Dragons Cloud Computing Carbon Footprint Index
One of the biggest issues in driving or supporting improvement of any kind is how [...]
SidelineSwap: the online marketplace for sports gear
Sports gear is expensive, as any parents of aspiring athletes will tell you. It is, [...]
Small but perfectly formed -how Crossflow Energy is disrupting wind power use
Unless you are a devotee of small providers of renewable energy solutions, you may never [...]
Analytics in alternative medicine: the importance of data-driven acupuncture
Few people would dispute the importance of evidence-based medicine: that is, treating people in ways [...]
Does Envato live up to its claim “The leading online community for creatives”?
In August 2021, Hubspot announced it had partnered with Envato, the “world-leading online community for creative [...]
Getting to grips with climate change: how Amazon’s Climate Pledge could accelerate change
Earlier this month Mateo Dugand, EMEA Regional Lead for Sustainability at Amazon Web Services (AWS), [...]
What is Web 3.0 and how will it impact your engagements?
Web 3.0 is the term used to describe the latest incarnation of the internet, following [...]
Understanding blockchain
Blockchain is the technology behind digital and cryptocurrencies like Bitcoin. However, what exactly is it [...]
Can distributors seize the Xaas opportunity?
Distributors play a vital role in keeping the lines between software publishers and hardware manufacturers and [...]
Marketplace community engagement via Twitter – the Salesforce AppExchange way
A picture can paint a thousand words, but what about a tweet? It is difficult [...]
A data-driven approach to micro-markets
Marketplaces have moved on a lot from the traditional open space for a market to [...]
How modern marketplaces are changing the role of distributors—and how distributors are responding
Distributors are seldom seen, and not much heard—but in reality, they play a key role [...]
The stacked value proposition: how marketplaces can get value from competitive analysis
There are many frameworks for developing and evaluating company strategy. Perhaps the best known, however, [...]
Does your team need a ‘work operating system’?
Monday.com describes itself as a Work Operating System. The metaphor is quite a good one. [...]
Microsoft AppSource curates customer and partner experiences
Microsoft AppSource is a global marketplace containing thousands of business applications and services built by [...]
Experience and the ecosystem – satisfaction is not enough
Satisfaction is not enough and the ecosystem experience Trapped or free ? Are the customers [...]
Pick your side : three types of marketplaces
There are probably as many types of marketplaces as there are business models. There are [...]
Three takeaways from Coupa’s marketplace expansion into business spend management
There is a (relatively) new business acronym starting to gain traction around the world. Over [...]
Synertrade procurement marketplace shows modest progress
Synertrade describes itself as a leading global provider of e-procurement software solutions to optimise purchasing [...]
Enhancing food security through analytics
Food security was defined at the World Food Summit in 1996 as a state in [...]
Feeding the world without costing the earth
When there is discussion about artificial intelligence (AI), it often focuses on apocalyptic scenarios, where [...]
How Matterport is digitising the built environment—and why it matters
Over the last year or so, as stay-at-home orders have come and gone around the [...]
Pros and cons of bitcoin, and the environmental impact
Over the last few years, bitcoin has increasingly hit the headlines. Some suggest that it [...]
From emit and compensate to never emit: Googles path to net zero carbon
As one of the biggest cloud computing industry participants, Google comes under a huge amount [...]
Marketplace interviews: what we ask and why
One of the best ways to support partners is often through the creation of a [...]
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How can cities use social media to engage more effectively post-pandemic?
Over the course of the pandemic, the realisation has grown among many people and businesses [...]
Salesforce AppExchange’s leverages customer reviews for enhanced human engagement
Do you know how partner marketing can effectively transact with customers via enterprise cloud Marketplaces? [...]
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Salesforce AppExchange’s leverages customer reviews for enhanced human engagement
Do you know how partner marketing can effectively transact with customers via enterprise cloud Marketplaces? [...]
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Accelerators and friction ahead for ISVs on marketplaces
Marketplaces are set to become the most prevalent way individuals and organizations purchase goods and [...]
Sage powers its partner-marketplace with customer centric experience design
Sage is a multinational software company headquartered in Newcastle-upon-Tyne, in the north of England. It is [...]
How HPE Cloud28+ helps eliminate traditional channel conflicts
Hewlett Packard Enterprise (HPE) Cloud28+ is a community promoting cloud services and knowledge sharing. We [...]
Combating climate change: are data centres and cloud computing providers doing enough?
The information technology (IT) industry is responsible for around 5% of worldwide total carbon emissions [...]
Industry-led thought leadership drives partner messaging at SAP
SAP is a multinational software company headquartered in Germany. It specializes in software to manage [...]
Sage powers its partner-marketplace with customer centric experience design
Sage is a multinational software company headquartered in Newcastle-upon-Tyne, in the north of England. It [...]
The data revolution coming to three-tier channel models
Partnership and alliance models will continue to evolve in our post-Covid and cloud-based world. Usually [...]
Is energy density holding back renewables progress to Net Zero?
Energy density is the amount of energy stored in a given system per unit volume? [...]
Top takeaways from Divante’s analysis of 2021 online retail trends
Tomasz Karwatka is Co-founder and CEO of Divante, an eCommerce technology company. His welcome words [...]
Channels, sales effectiveness and subscription economy
Since 2011, iChannel has been consulting and coaching companies to reach their goals in the [...]
Wind River increases focus building joint intellectual capital with partners
Wind River is a California-based software company. It provides mission-critical software, for example, for NASA, [...]
The attribution journey at Red Hat partner marketing
Mention open source, and the conversation will sooner or later turn to Red Hat. It [...]
Cisco’s marketplace for small business builds traction
Cisco has a strong focus on partner marketing. Indeed, all its sales are billed through [...]
How HalloPodcaster is riding the marketplace wave
A couple of years ago, we noted that podcasting had become much more mainstream. We [...]
How TechData drives demand management performance
It has been a busy year for global technology distributor Tech Data, which was acquired [...]
Partnering to maximize performance and IT ops visibility at Riverbed
The mission of Riverbed Technology is to maximize performance and visibility for any user, network [...]
Microsoft Azure enjoys co-selling dividends
In July 2020, Microsoft cloud computing business Azure reported quarterly sales growth of 47%. We [...]
Viavi’s focus on demand generation is driving balanced partner growth
In August 2020, VIAVI Solutions, a US-based network testing, monitoring and assurance company, purchased French [...]
Platforms and partnership: how HERE drives a geolocation ecosystem
HERE aims to build a ‘digital representation’ of the world, using geolocation data. It provides [...]
How WSO2 supports the ‘composable’ enterprise
One of the benefits of the digital world is the way in which it enables [...]
In pursuit of partner marketing excellence
Partnerships, ecosystems, and marketplaces are on the rise. However, talking about partnerships and creating a [...]
Knowde is meeting the chemical industry’s trading needs
The move to digital is affecting how companies do business, meet clients, and manage their [...]
Making Partnership Personal – Ciena’s Partner Network
In November 2018, Ciena relaunched the Ciena Partner Network, featuring personalised engagement, joint planning and [...]
Gig-driven Fiverr sees good growth
If you need a freelancer for a project in your business, the chances are that [...]
Upwork blends experiences with its dual-sided platform
It has been clear for some time that the world of work was changing. Talk [...]
Bridging the digital divide: IFIP/IP3 and Rotary
The ‘digital divide’ between those with access to technology, and those without, is a huge [...]
If You Want To Go Far, Go Together
Agile Programmes helps MSP’s and technology vendors accelerate growth. MD Barry Turner has over 20 [...]
Seven noteworthy facets of the RigUp marketplace
The world of work is changing fast. With flexibility and adaptability at a premium, big [...]
What’s driving B2B and internal enterprise marketplaces?
The way we organise work has been changing for some time. Hierarchical systems have been [...]
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Is RIO setting the bar for better trucking capacity management?
How we work is changing every day—and not just as a result of COVID-19. The [...]
How Mirakl is using enterprise marketplaces to scale
There have been huge changes to the way we work in recent weeks, months and [...]
Facebook Marketplace is becoming attractive to B2B stakeholders too
In a world that is increasingly digital, many companies are turning to marketplaces as a [...]
How a pandemic accelerated the re-invention of a small community
Sant’Agata di Esaro, in Cosenza in Southern Italy, is not a name usually associated with [...]
Rover offers dog owners convenience and confidence
Anyone who believes that dogs and other pets are simply an add-on needs to think [...]
Attribution, martech stack and account based marketing dominate agency agenda in partner marketing
According to Gartner CMO Spend Survey 2019-2020, competitive insights and marketing analytics now consume over 13% [...]
Getting in tune with the seasons: why cycles matter
Living in cities as so many of us do, it is easy to lose touch [...]
How The Good Law Project is igniting participation in the legal landscape
New models of work and funding are changing business all around the world. Crowdsourcing in [...]
Medical concierge services set to thrive in the AI era
Around the world, private medical insurance is increasingly seen as an important element of employee [...]
A new use for chatbots: matching patients and clinical trials
At any one time, there are around 50,000 clinical trials taking place worldwide. Clinical trials [...]
Nine reasons we need International Day of Women and Girls in Science
February 11 is International Day of Women and Girls in Science. Surely, you cry, we [...]
Are digital channels redefining connected societies?
It is sometimes said that everything in life is connected by six or fewer steps. [...]
Re-thinking sustainability
What exactly do we mean by ‘sustainability’? It used to be clear: the focus was [...]
The rise and rise of sustainability reporting
It can sometimes seem as if we live in a throwaway world. We all want [...]
Green data centres are still work-in-progress
Environmental friendliness has become a bit less ‘cool’ recently, with governments around the world shying [...]
Social tools are re-shaping the organisation
It is logical to think that social tools might benefit an organisation. After all, they [...]
Can artificial intelligence deliver greener data centres?
Green data centres are perhaps best described as work in progress. But the drive towards [...]
Developing an effective people strategy
One of the most pressing issues facing Data Centre management today is ready access to [...]
High performance transformation with Scrum
The Scrum process is more commonly known as a software development approach that is designed to [...]
Copenhagenize Design Company: designing for cycling
If you lived in London or Paris ten or twenty years ago and you cycled [...]
Aligning employer social profiles with overall company communications
As social media use matures, social media presence is becoming crucial to effective employer branding, [...]
How effective is your energy management?
We have been banging on about energy effectiveness for a while now. We explored how going green can [...]
Data centre energy effectiveness
Research has shown that energy costs can account for around 30% of the total infrastructure [...]
Looking after your data: the implications for data centres
Data privacy is always news. Whether photos of celebrities have been hacked from the cloud, [...]
Social business comes of age
It seems that social media management is finally coming of age in the business world. [...]
Towards climate-neutral data centres
Expanding as a data centre provider requires either a serious building project, or the acquisition [...]
Seeing the wood for the trees: how data visualisation can motivate your workforce
Have you heard the one about mushroom leaders? They keep their workforce in the dark [...]
The Global Open Data Initiative (GODI): sharing resources on how to use open data
The Global Open Data Initiative (GODI) is a coalition of civil society organisations sharing principles and resources [...]
The digital hunter-gatherer
People often comment on how much the world has changed in the last ten, or [...]
Social co-existence: innovation and philantrohy
We’ve written before about start-ups, and more recently about Cisco’s Entrepreneurs in Residence programme, which [...]
Seeing the wood for the trees: improving line of sight
It’s always been axiomatic that employees needed to know how they fit into the organisation’s [...]
Positioning brands in the collaborative economy
We have written before about the rise of the collaborative economy and the importance of reputation. [...]
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