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Professor Carol Dweck is a researcher at the University of Stanford who studies what she [...]
In this review, part of an occasional series, we look at Scribd, an app that [...]
One of the most important aspects of thought leadership—indeed, of any kind of leadership—is authenticity. [...]
Since the birth of influencer marketing, brands, businesses and experts have been in search of [...]
Do you know how partner marketing can effectively transact with customers via enterprise cloud Marketplaces? [...]
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Marketplaces are set to become the most prevalent way individuals and organizations purchase goods and [...]
The Shift Project is a French think tank that advocates the need to shift to [...]
Sage is a multinational software company headquartered in Newcastle-upon-Tyne, in the north of England. It is [...]
Sundance was one of the only film festivals last year to go as planned and [...]
Hewlett Packard Enterprise (HPE) Cloud28+ is a community promoting cloud services and knowledge sharing. We [...]
The information technology (IT) industry is responsible for around 5% of worldwide total carbon emissions [...]
SAP is a multinational software company headquartered in Germany. It specializes in software to manage [...]
Sage is a multinational software company headquartered in Newcastle-upon-Tyne, in the north of England. It [...]
Let me tell you a story. I recently came across two JustGiving pages, both set [...]
Muck Rack is a PR platform, launched in June 2020. It is designed to allow [...]
Partnership and alliance models will continue to evolve in our post-Covid and cloud-based world. Usually [...]
Over the last few years, the term ‘smart city’ has sometimes been used simply to [...]
Glassdoor is a digital jobs marketplace, on a mission to help employees everywhere find a [...]
Our brains like human faces. We respond to them, tracing the features, scanning to see [...]
Energy density is the amount of energy stored in a given system per unit volume? [...]
Tomasz Karwatka is Co-founder and CEO of Divante, an eCommerce technology company. His welcome words [...]
Since 2011, iChannel has been consulting and coaching companies to reach their goals in the [...]
Partner marketing is often expected to adopt storytelling strategies of the brand and/or product marketing [...]
Being able to handle difficult stakeholders is a key skill for anyone in business, and [...]
Wind River is a California-based software company. It provides mission-critical software, for example, for NASA, [...]
Mention open source, and the conversation will sooner or later turn to Red Hat. It [...]
Cisco has a strong focus on partner marketing. Indeed, all its sales are billed through [...]
A couple of years ago, we noted that podcasting had become much more mainstream. We [...]
One of the questions that we are often asked is about the difference between coaching [...]
Edward de Bono first put forward his idea about six ‘thinking hats’ in 1985. The [...]
Remember the story of the tortoise and the hare? They agreed to a race, and [...]
It has been a busy year for global technology distributor Tech Data, which was acquired [...]
The mission of Riverbed Technology is to maximize performance and visibility for any user, network [...]
Famously, early twentieth century retailers Harry Gordon Selfridge, John Wanamaker and Marshall Field coined the [...]
In July 2020, Microsoft cloud computing business Azure reported quarterly sales growth of 47%. We [...]
In August 2020, VIAVI Solutions, a US-based network testing, monitoring and assurance company, purchased French [...]
One of the biggest changes for many people during 2020 has been the huge increase [...]
HERE aims to build a ‘digital representation’ of the world, using geolocation data. It provides [...]
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You don’t very often see ‘emotional intelligence’ among the skills listed on a marketing job [...]
Do you know the story of how teddy bears got their name? You may not [...]
One of the benefits of the digital world is the way in which it enables [...]
Partnerships, ecosystems, and marketplaces are on the rise. However, talking about partnerships and creating a [...]
In 2000, more than 20 years ago, David Weinberger published his highly influential book The [...]
The move to digital is affecting how companies do business, meet clients, and manage their [...]
In November 2018, Ciena relaunched the Ciena Partner Network, featuring personalised engagement, joint planning and [...]
If you need a freelancer for a project in your business, the chances are that [...]
It has been clear for some time that the world of work was changing. Talk [...]
Qualco is a fintech company with 20 years’ experience in over 30 countries. It supports debt [...]
The ‘digital divide’ between those with access to technology, and those without, is a huge [...]
Konavi is a ten-year-old digital marketing consultancy in Munich, working primarily with B2B clients. We [...]
The Future of Recruiting (Gregory Lewis Oct ’19) examined recruitment trends and concluded recruiters must [...]
Agile Programmes helps MSP’s and technology vendors accelerate growth. MD Barry Turner has over 20 [...]
In a previous article, we talked to Jon Lonsdale, MD and founder of full-service advertising [...]
The world of work is changing fast. With flexibility and adaptability at a premium, big [...]
From a sales and marketing perspective the print industry has long been associated with traditional, [...]
Since 2013, Localz has removed complexity from the last mile with mobile workforce solutions that [...]
In 2019 the average American spent $640 on subscription services. Subscriptions come in so many [...]
The way we organise work has been changing for some time. Hierarchical systems have been [...]
How we work is changing every day—and not just as a result of COVID-19. The [...]
We’d intended to discuss Account-Based Sales & Marketing (ABM) with Brian Allsop, MD of Fusion [...]
There have been huge changes to the way we work in recent weeks, months and [...]
Valitor is an international payment solutions company, founded as Visa Iceland in 1983 and expanded [...]
On March 13th 2020 the German government closed all businesses for an unspecified time, in [...]
Full-service agencies are advertising agencies that cover all aspects of advertising and promotion. Their death [...]
George P Johnson (GPJ) is one of the oldest brand experience agencies, founded in 1914. [...]
In a world that is increasingly digital, many companies are turning to marketplaces as a [...]
Sant’Agata di Esaro, in Cosenza in Southern Italy, is not a name usually associated with [...]
In 1918, a man called Edmund Blyth returned from the battlefields of the First World [...]
Anyone who believes that dogs and other pets are simply an add-on needs to think [...]
Collaborative marketing represents the concept of working together with other similar companies or associations to [...]
This year’s Discover Martech event took place in April as an entirely virtual (and free) [...]
A key attribute of the coronavirus pandemic has been the role of data in developing [...]
The current wave of enforced working from home is accelerating the adoption of digital tools [...]
According to Gartner CMO Spend Survey 2019-2020, competitive insights and marketing analytics now consume over 13% [...]
In Conversation: Claudia Stebbings Head of Marketing, New Business Division, The Times and The Sunday [...]
The Customer Data Platform (CDP) Institute is a vendor-neutral organisation that aims to help marketers [...]
‘War games’ are military exercises that are used to test or improve tactics and strategy [...]
Thought leadership is all about building relationships with customers and potential customers. These relationships start [...]
Do you sometimes feel that you are struggling to get your point across effectively? Do [...]
Our earlier analysis suggested that #EducationDay needs to also embrace the needs of adults. As [...]
Let’s start with a question: How hard do you find it to admit that you [...]
Back in July 2019, tech start-up WhiteHat announced it had secured $16 million in venture capitalist [...]
Content management is the systems and processes used to collect, curate, publish, and update marketing [...]
The United Nations General Assembly has proclaimed that 24th January is to be International Day [...]
Your digital footprint is the sum of your internet presence, including social media, blogs, comments, [...]
Setting goals or targets are important for improving performance. This is true as much of [...]
Businesses that understand their ecosystem—and particularly the dynamics of competition within it—are far more likely [...]
A tweetchat is a live Twitter event with questions focused around a particular topic. They [...]
Living in cities as so many of us do, it is easy to lose touch [...]
There are a number of challenges in innovating, both as a start-up and as an [...]
You may or may not be aware of the concept of Net Promoter Score, but [...]
Experiential marketing is all about creating experiences involving brands and consumers. These experiences are now [...]
A foreword is a short section at the front of a book, usually written by [...]
How can you sustain thought leadership programmes that really deliver? Beyond vanity metrics, one that [...]
New models of work and funding are changing business all around the world. Crowdsourcing in [...]
Measuring thought leadership is challenging. It is intangible, and it is also highly individual, for [...]
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