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Your domain expertise continues to grow as you work with clients to solve problems. Getting [...]
What are the most crucial skills for marketers to develop? There are many possible answers [...]
Influencers are people who influence the decisions of others. It sounds simple—but in marketing, the [...]
Personal reputation is everything that is known about you: the value you have created, what [...]
Creativity in hybrid workplaces requires trust. Trust is important for supporting team members to contribute ideas. [...]
If you are a BBC fan, you have almost certainly come across the Great British [...]
The UK-based Marketing Society was founded in 1959, and has grown since then to become [...]
Around three-quarters of people in the UK and two-thirds of Americans consistently say that they [...]
Corporate reputation has been important for a long time. The need to protect his company’s [...]
A while back, we looked at Andrea Howe’s work on how to rebuild customer relationships [...]
Do you remember the joy of receiving a new set of coloured pencils as a [...]
Since the pandemic, attitudes to flexible and hybrid working have changed among both employers and [...]
What is the difference between corporate and individual reputation? Or perhaps a more appropriate question [...]
A podcast in March 2021 described Richard van der Blom as the Bob Dylan of [...]
More and more companies are now moving towards hybrid workplaces. Under this model, some people [...]
Overheard: a conversation between two gardeners working in a local community. One weeds the flower [...]
Inertia is a powerful thing. It is what prevents us from getting started on anything. [...]
In May 2022, a non-profit network called B Lab announced that there were now 5,000 [...]
At this time of year, the thoughts of many gardeners—especially those who grow vegetables—turn to [...]
If you search for ‘reputational disaster’, you will find plenty of stories. Some companies have [...]
We have heard a lot about how the COVID-19 pandemic resulted in companies moving to [...]
We have heard a lot about how different companies are embracing the opportunities and challenges [...]
We have probably all seen Swiss Army knives: multi-purpose pocketknives with fold-out blades, scissors, nail [...]
Few of us can be entirely unaware of Marie Kondo, and her KonMari method of [...]
You may already have heard of mindset, and the work of Professor Carol Dweck, at [...]
It is generally accepted that it costs around five times more to attract a new [...]
Karen Pierce is an experienced executive coach based in Arizona, US. Her company’s focus is [...]
Should your marketing plan involve influencers, thought leaders or both—or are they actually one and [...]
Trust is the foundation of almost every good relationship. Whether business or personal, a solid, [...]
It has become something of a cliché to say that the way that we [...]
Joseph Bradley describes himself as an applied futurist, author and cognitive city developer—not necessarily three [...]
Most of us have probably heard of the United Nations’ Sustainable Development Goals. They are [...]
The technology partner landscape is changing fast, including the incoming wave of marketplaces. As a [...]
If you search ‘how to be happier’ on Google, you will be presented with well [...]
Social media is increasingly seen as the place to be, especially for businesses. Most people [...]
Norway’s government has an ambitious target: to become the world’s most sustainable data centre nation.[1] [...]
Wildflower meadows and verges were everywhere in 2021. Many councils are chosing to seed verges [...]
interworks.cloud describes itself as a cloud brokerage platform. It is, effectively, an intermediary, helping traditional IT [...]
Everflow is a partner marketing platform with a difference. It has a focus on tracking [...]
At the beginning of the pandemic, there were predictions that this was the end of [...]
You may know of May 1st as International Workers’ Day or simply Workers’ Day. It [...]
Nurturing is an important part of leadership, including thought leadership. However, it often goes unsung. [...]
Whether you are an avid or would-be avid reader or an author in search of [...]
Between 2010 and 2018, the number of compute instances in the world increased by 550%. [...]
We have previously said that improv could have a place in business, and particularly to [...]
The Data Centre Alliance, or DCA is UK-based but operates across Europe. It is a [...]
The European Data Centre Association (EUDCA) describes itself as representing the interests of commercial data [...]
A recent study by Televerde suggests that at least 80% of customers’ decision-making happens before [...]
One of the biggest issues in driving or supporting improvement of any kind is how [...]
Sustainability is one of the biggest issues facing data centre operators. There are huge concerns [...]
It is interesting that few companies have yet embraced artificial intelligence (AI) for internal communications. [...]
Most of us know that we need to do some work on our self-development. However, [...]
FT Longitude is on a mission to ensure that its clients’ thought leadership is genuinely [...]
Sports gear is expensive, as any parents of aspiring athletes will tell you. It is, [...]
Unless you are a devotee of small providers of renewable energy solutions, you may never [...]
Environmental, social and governance (ESG) reporting has grown in popularity in recent years. About 90% [...]
For the first time in most of our living memories, we – as a human [...]
Few people would dispute the importance of evidence-based medicine: that is, treating people in ways [...]
In August 2021, Hubspot announced it had partnered with Envato, the “world-leading online community for creative [...]
Improvisational theatre, or improv, is great entertainment, but does it really have a place in [...]
We are probably all used to the idea of chatbots being beneficial for customer communications. [...]
Earlier this month Mateo Dugand, EMEA Regional Lead for Sustainability at Amazon Web Services (AWS), [...]
Back in late 2021, multi-billion dollar technology company Facebook created headlines when it announced that [...]
Web 3.0 is the term used to describe the latest incarnation of the internet, following [...]
Blockchain is the technology behind digital and cryptocurrencies like Bitcoin. However, what exactly is it [...]
Distributors play a vital role in keeping the lines between software publishers and hardware manufacturers and [...]
Back in 2003, Scottish and Southern Energy bought Neos Networks for over £13 million, to [...]
It is estimated that about one billion people in the world have a visual or [...]
Affiliate marketing is a term for a partnership between the producer of a product or [...]
Affiliate marketing is a partnership arrangement involving merchants, affiliates, networks and customers. A merchant (the [...]
A picture can paint a thousand words, but what about a tweet? It is difficult [...]
Marketplaces have moved on a lot from the traditional open space for a market to [...]
Distributors are seldom seen, and not much heard—but in reality, they play a key role [...]
There are many frameworks for developing and evaluating company strategy. Perhaps the best known, however, [...]
Monday.com describes itself as a Work Operating System. The metaphor is quite a good one. [...]
Microsoft AppSource is a global marketplace containing thousands of business applications and services built by [...]
Remote meetings highlighted the importance of attendee engagement to all of us. When you’re in [...]
Satisfaction is not enough and the ecosystem experience Trapped or free ? Are the customers [...]
There are probably as many types of marketplaces as there are business models. There are [...]
There has been a lot of talk about how the pandemic has redefined ways of [...]
There is a (relatively) new business acronym starting to gain traction around the world. Over [...]
When you’re working on multiple projects across several time zones, scheduling meetings can be time-consuming, [...]
Synertrade describes itself as a leading global provider of e-procurement software solutions to optimise purchasing [...]
Have you ever felt like you couldn’t get a word in when talking to someone [...]
The business world is becoming increasingly global. We are all expected to work with colleagues, [...]
Increasingly, we are becoming aware that emotional intelligence is crucial for marketers and thought [...]
Food security was defined at the World Food Summit in 1996 as a state in [...]
When there is discussion about artificial intelligence (AI), it often focuses on apocalyptic scenarios, where [...]
One of the biggest changes in the world of work in the last ten years [...]
Like it or not, artificial intelligence (AI) is becoming more ubiquitous. Algorithms are increasingly being [...]
On March 10th, 2021, a fire broke out at a data centre in Strasbourg owned [...]
Seeds are not an obvious inspiration for thought leadership. Thor Hanson’s The Triumph of Seeds [...]
Do you like listening to podcasts or audiobooks? Is it easier for you to follow [...]
Neural Impact is a boutique consultancy based in British Columbia, Canada. It works only within [...]
Over the last year or so, as stay-at-home orders have come and gone around the [...]
There is a paradox associated with the cloud. When companies start to grow, moving workloads [...]
As an adult, it is easy to forget about basic skills such as how to [...]
Over the last few years, bitcoin has increasingly hit the headlines. Some suggest that it [...]
Linktree is a way to bring together a series of links that you want to [...]
On the face of it, a book called The Weekly Coaching Conversation is not the [...]
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