Category Archives: Resilience
The right kind of wrong: why smart failure should be part of your toolset
Failure. It’s a word most business leaders try to avoid—something to mitigate, manage, or even [...]
How we work with Isabelle Desjeux
Umea, Sweden-based Isabelle Desjeux both defies labels and is prepared to use them to make [...]
The Confidence Paradox
by Alison Jean Lester When my grandmother was suffering with dementia, her go-to question was, [...]
Learning in an era of lifelong learning, agile and digital transformation
If there is one constant in our current world, it is the speed of change. [...]
Anxiety and thought leadership – ‘feeling the fear and do it anyway’
We are often asked by subject matter experts about anxiety, and how they can eliminate [...]
Personality types, job compatibilities and lessons from the horticultural world
Overheard: a conversation between two gardeners working in a local community. One weeds the flower [...]
Mind the gap: five lessons from reputational disasters from around the world
If you search for ‘reputational disaster’, you will find plenty of stories. Some companies have [...]
Will hybrid workplace success depend on growth mindset-oriented cultures?
You may already have heard of mindset, and the work of Professor Carol Dweck, at [...]
Jobs to be done: influencers versus thought leaders
Should your marketing plan involve influencers, thought leaders or both—or are they actually one and [...]
Five takeaways from Andrea Howe’s trust work
Trust is the foundation of almost every good relationship. Whether business or personal, a solid, [...]
The knowledge management paradox – wildflower meadow or designed landscape?
Wildflower meadows and verges were everywhere in 2021. Many councils are chosing to seed verges [...]
FT Longitude’s approach to thought leadership governance
FT Longitude is on a mission to ensure that its clients’ thought leadership is genuinely [...]
Takeaways from the AI translators for communications roundtable
This week we sat down with Author Mieke De Ketelaere to discuss how AI can [...]
Re-framing opportunities: why thought leaders may want to coach their sales partners
One of the biggest changes in the world of work in the last ten years [...]
Demystifying artificial intelligence: why we need AI ‘translators’
Like it or not, artificial intelligence (AI) is becoming more ubiquitous. Algorithms are increasingly being [...]
Six takeaways from Brian Souza’s The Weekly Coaching Conversation
On the face of it, a book called The Weekly Coaching Conversation is not the [...]
Quantum computing – the basics everyone should understand
There are two main schools of thought in physics: conventional or Newtonian physics and quantum [...]
Growth mindset for thought leaders: Carol Dweck’s Power of Yet
Professor Carol Dweck is a researcher at the University of Stanford who studies what she [...]
Can Kred help you monitor progress towards greater influence?
Since the birth of influencer marketing, brands, businesses and experts have been in search of [...]
Coaching vs. mentoring: finding the ‘sweet spot’
One of the questions that we are often asked is about the difference between coaching [...]
Expertise driven conversations: the growth mindset edition
Remember the story of the tortoise and the hare? They agreed to a race, and [...]
The tricky art of customer centricity
Famously, early twentieth century retailers Harry Gordon Selfridge, John Wanamaker and Marshall Field coined the [...]
How deep is your digital mindset?
One of the biggest changes for many people during 2020 has been the huge increase [...]
How thought leadership adds sparkle to the tough topic of non-performing loans
Qualco is a fintech company with 20 years’ experience in over 30 countries. It supports debt [...]
It’s Always Christmas in Content Marketing Land
Since 2013, Localz has removed complexity from the last mile with mobile workforce solutions that [...]
ABM, sales planning and intelligence: will adversity catalyse transformation?
We’d intended to discuss Account-Based Sales & Marketing (ABM) with Brian Allsop, MD of Fusion [...]
What ‘red teams’ can teach the agile community
‘War games’ are military exercises that are used to test or improve tactics and strategy [...]
Learning to re-learn: developing your coachability
Let’s start with a question: How hard do you find it to admit that you [...]
Should International Day of Education embrace a broader mandate?
The United Nations General Assembly has proclaimed that 24th January is to be International Day [...]
How to Write Forewords and Prefaces
A foreword is a short section at the front of a book, usually written by [...]
Can thought leadership efforts be benchmarked?
Measuring thought leadership is challenging. It is intangible, and it is also highly individual, for [...]
Why every (market) research project should start with a strong hypothesis
At school, if you studied science, you probably came across the concept of a research [...]
What every tech practitioner should know about the IFIP
IFIP is the International Federation for Information Processing. By its own admission, and according to [...]
What matters is only what works – seven truths about advertising in the thought leadership era
David Ogilvy, co-founder of advertising agency Ogilvy & Mathers, is the mentor I never got [...]
Unlocking the magic across silos
Suppose your local garage, which supplied your car and now deals with its ongoing maintenance, [...]
The John Lewis business model may just be the future for the digital economy
There is a new advertisement that has provoked a storm of comments, both positive and [...]
Measuring the impact of your thought leadership programme
It has always been hard to measure the impact of marketing. There is a distinct [...]
Eight reasons brands need their own speakers bureau
A speaker bureau is more or less exactly what it sounds: a list of people [...]
Getting the most out of Skills You Need
Few of us these days have the luxury of ‘being sent on a course’ when [...]
The road to hell: when intent and impact fail to align
#MeToo has had several significant effects on some very important issues. On the sidelines, it [...]
Getting personal: Design thinking and expertise marketing
New ways of thinking about design can come together with expertise marketing—our preferred term for [...]
Designing effective expertise marketing
Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]
The role of loyalty schemes in customer experience
Customer loyalty schemes have come a long way since their early days, back in the [...]
Recognition, repetition and reputation
Some artists’ work is instantly recognisable: Andy Warhol’s prints, for example. Van Gogh’s swirling use [...]
The rhythm of thought leadership marketing
Thought leadership marketing is one of those terms that many use, but remains poorly understood. How [...]
Kanban and Scrum: agile methodologies for thought leaders
Kanban and Scrum are both recognised as agile methodologies, but many organisations struggle to choose [...]
What flight safety demonstrations can teach us about digital engagement leadership
Customers’ preference to research before contacting prospective suppliers means it is helpful to have subject [...]
The 12-step thought leadership marketing program review
So you think you have a thought leadership programme. How do you know it is heading [...]
It’s still about skills
A recent survey by the Economist Intelligence Unit found that 75% of companies surveyed were [...]
What makes a profile successful?
As part of your training, we encourage you to cultivate curiosity and explore what makes [...]
Don’t let KPIs get in the way of good conversations
I’ll confess, this post was triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]
Is your data centre skills audit fit for purpose?
As part of the preparation for our upcoming Cassini Club Roundtable on skills, we have [...]
Is your writing supporting your social objectives?
Writing is a skill like any other: it can be learnt and developed. It seems [...]
Using social media for employer branding
Social media is changing the way that we operate, both at work and at home. [...]
Ten lessons from Volvo’s social presence
Volvo’s social media team is still small, just three and a half people, and its [...]
Co-creation – collaborative creativity in action
Co-creation is one of the buzzwords of the moment. But what does it really mean? [...]
CIO Survey 2014: Optimism, importance and skills
An excerpt of a post published elsewhere. A link to the original is at the [...]
Collaborative art – imbuing art with meaning from sharing
The collaborative economy is becoming a familiar term, but collaborative art? How does that work? [...]
Should smart cities be sharing cities?
Smart Cities are springing up all over the globe, especially in the southern hemisphere. India [...]
The rise and rise of the Chief Data Officer
You know there’s something important going on when a phrase appears with initial capitals. Like [...]
Entrepreneurs in Residence: Cisco re-invents support for start-ups
We’ve written before about changes to the landscape of start-ups. We mentioned the existence of [...]
In pursuit of perspective: Women’s Directorship Programme
Historically, there have always been far fewer women than men in boardrooms, and a lot [...]
Hear, Create, Deliver: how Human-Centred Design can help you engage with customers
When you’re innovating, you either need to have a great idea for a product that [...]
Social lessons from the leaders
There is plenty of speculation about how companies ‘should be’ or ‘ought to be’ using [...]
Talent, the globalising workforce and telework
It is clear we are all working remotely more often. Better access to broadband, cloud [...]
Four effective ways to measure ROI on your Content Marketing and Thought Leadership efforts
If you’re updated on the latest on content marketing, you’re reading that returns on investment [...]
In conversation: Tech Trailblazers’ Rose Ross on helping startups amplify thought leadership
Tech Trailblazers is a disruptive concept in awards. It is designed explicitly for enterprise technology startups [...]
Who owns thought leadership?
When we embarked on this journey of thought leadership coaching, it was to address the [...]
Disrupting the start-up landscape
It seems hardly a day goes by without some new technology start-up being lauded as [...]
Open Data Institute
As part of Global Transparency Week, the Open Data Institute (ODI) held its first annual [...]
Kanban for thought leadership
You may have heard of kanban. It’s a Japanese word meaning ‘signal card’, made famous [...]