Category Archives: Storytelling
Turning Nostalgia into Narrative Authority
Our obsession with the “new” is relentless. Thought leaders and their marketing partners are constantly [...]
Book review: Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson
Innovation rarely happens in isolation; it flourishes in environments that nurture curiosity, collaboration, and connection. [...]
Thought leadership in the age of AI: selling into organisations under transformation
A new study from Microsoft shows that generative AI is most used by people in [...]
How we work with Alison Jean Lester
Alison Jean Lester is a British-based writer and coach—but that statement doesn’t really give any [...]
Why thought leaders need to understand (and avoid) proximity bias
As we start to move more confidently through the world of remote and hybrid working, [...]
How has the thought leadership skills portfolio evolved?
Your domain expertise continues to grow as you work with clients to solve problems. Getting [...]
Assessing the value of B Corp certification
In May 2022, a non-profit network called B Lab announced that there were now 5,000 [...]
The power of serialisation
The human brain tends to prefer serialisation, or the presentation of information in a structured, [...]
In praise of UN Gapminder
Most of us have probably heard of the United Nations’ Sustainable Development Goals. They are [...]
How subject matter experts could benefits from the jab, jab, jab, right hook technique
Social media is increasingly seen as the place to be, especially for businesses. Most people [...]
Unlocking your storytelling instincts: how improv can help
Improvisational theatre, or improv, is great entertainment, but does it really have a place in [...]
What thought leaders can learn from seeds
Seeds are not an obvious inspiration for thought leadership. Thor Hanson’s The Triumph of Seeds [...]
Six takeaways for thought leaders from Neural Impact’s work
Neural Impact is a boutique consultancy based in British Columbia, Canada. It works only within [...]
Making marketing shoppable: all you need to know about Adimo
Marketing technology firm Adimo describes itself as ‘making marketing shoppable’. It was founded in Glasgow [...]
Six steps to effective expertise-driven conversations
In 2000, more than 20 years ago, David Weinberger published his highly influential book The [...]
Transformation in print: Old Fashioned Business With New Ways
From a sales and marketing perspective the print industry has long been associated with traditional, [...]
Marketing takeaways from the #miagehnonline hackathon
On March 13th 2020 the German government closed all businesses for an unspecified time, in [...]
Why data literacy is the north star for analytics adoption
A key attribute of the coronavirus pandemic has been the role of data in developing [...]
Will Mural be the answer to your collaboration needs?
The current wave of enforced working from home is accelerating the adoption of digital tools [...]
How The Times weaves editorial strategies into social channels
In Conversation: Claudia Stebbings Head of Marketing, New Business Division, The Times and The Sunday [...]
Rethinking education and training: WhiteHat apprenticeships
Back in July 2019, tech start-up WhiteHat announced it had secured $16 million in venture capitalist [...]
Crossing the AI chasm: risk, enthusiasm and a way to move forward
When it comes to introducing artificial intelligence (AI), there is a gulf opening up in [...]
The genius of What Three Words
Three words can make a huge difference. Some would say that three-word combinations are amongst [...]
How is social media reshaping corporate reputation?
We can now communicate far faster, with far more people, than has ever been possible [...]
How IoT creates new value – the high fashion way
The Internet of Things and the world of luxury goods and fashion do not, on [...]
Sleeping out for Byte Night
Corporate social responsibility is a bit of a difficult term. To some people, it means [...]
Will time-banking be more influential in the AI-driven era?
Over the next couple of decades, artificial intelligence (AI) systems are expected to change the [...]
Old world, new world: the changing face of work
There is general agreement that the world of work is going to change enormously over [...]
Hungerithm: a story of artificial intelligence, anger, and a chocolate bar
Marketing is becoming increasingly data-driven. More and more companies are turning to analytics and insights, [...]
1 Comment
AI in clothes: The Open Style Lab way
Technology as a part of fashion and technology and fashion as a force for [...]
Designing effective expertise marketing
Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]
Is gamification finally finding its stride with business operations?
Gamification is the use of games to encourage particular behaviours, such as an app that [...]
Re-thinking organisations: time for self-service decisions
The benefits of ‘intrapreneurs’, self-organisation and innovation labs have forced many companies to rethink how [...]
10 tips to help subject matter experts develop storytelling muscle
Storytelling goes back millions of years into our history. Stories were ways to remember and [...]
Singapore: becoming the world’s first Smart Nation
Smart cities are ten-a-penny now, with large numbers of the world’s major cities engaged in [...]
The rise and rise of sustainability reporting
It can sometimes seem as if we live in a throwaway world. We all want [...]
When two letters make a huge difference: digitalisation vs. digitisation
There are plenty of jokes told at weddings about the phrases that make for happy [...]
The impact of culture and language on social media efforts
One of the most frequent questions we are asked by students in countries where English [...]
The art of influencer marketing
Press, analysts and now influencers? As digital platforms make it easier than ever for information [...]
Digital marketing: The analytics job ahead
I’m a big fan of events. The gathering of people with common interests. The suspension [...]
We all need to be storytellers
In our ancestral past, one of the most valued roles in society was the storyteller. [...]
Social at work trends to watch
There is no question that social networking has changed the way that we communicate with [...]
Apple and IBM on the ageing population
We often hear about the challenges of an aging population. The talk is more usually [...]
Ten Lessons from KLM’s social presence
Dutch airline KLM is widely recognised as a world leader in social media use, and [...]
Getting to the heart of the matter: using conjoint analysis
Clifford Stoll, the American astronomer and author, once said “Data is not information, information is [...]
Moving on from the four Ps: Marketing in the digital age
Connected customers have caused a seismic shift in the marketing world in recent years. And [...]
Co-creation – collaborative creativity in action
Co-creation is one of the buzzwords of the moment. But what does it really mean? [...]
Competitive intelligence from social media
We looked a little while ago at using Twitter to gain intelligence about your competition. [...]
From dashboard to storyboard
Dashboards represent concepts and management tools, and the idea is one we revisit from time [...]
The future of work
Let’s pause a moment to consider the way that ‘work’ as we know it is [...]
The Magic of Six Revolutions
Twenty years ago, in 1997, Irving Fang published a book on the history of mass [...]
1 Comment
Is your business ready for customers’ converged lifestyles?
KPMG’s findings from its Consumers and Convergence V: The Converged Lifestyle survey looks at consumer [...]
Big Data – Poor Label
The IT industry sometimes chooses to name concepts and trends badly. 'Cloud' is not exactly [...]
The art of asking the right questions
In Douglas Adams’ Hitchhiker’s Guide to the Galaxy series, researchers discovered that the answer to [...]