Category Archives: Listening
Stay curious for longer: lessons from The Coaching Habit
Most leaders fall into the same trap. They rush to solve. They step in with [...]
Better problem framing is how effective thought leaders drive outcomes
Problem framing is often treated as a prelude. Something to move through before the “real [...]
Takeaways from the 2024 Edelman thought leadership impact report
The 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report highlights the evolving role of thought leadership [...]
How we work with Alison Jean Lester
Alison Jean Lester is a British-based writer and coach—but that statement doesn’t really give any [...]
Time management techniques: a primer
Are you one of those people who is always running to keep up? Or are [...]
What is drown proofing, and how can it help on your thought leadership journey?
Do you ever get that feeling of panic before a webinar, often centred on the [...]
Managing thought leadership stress
It won’t exactly be a surprise to anyone that stress is bad for you. This [...]
Why thought leaders might want to consider the OODA loop
Business is not the same as war, despite some of the clichés and military language [...]
Learning cards in the continuous learning solution mix
One of the regular discussions about the impact of artificial intelligence (AI) is about changes [...]
The Ben Franklin effect—or why interviews are a great way to build meaningful connections
Seasoned marketers will probably already know that interviews or discussions are a great marketing tool. [...]
So you want to publish a book: Working with an agent
Many of our clients and spearheads are interested in publishing a book—and why not? A [...]
So you want to publish a book: Understanding self-publishing
There are over 200,000 new books published in the UK alone every year—that’s roughly 500 [...]
So you want to publish a book: Assessing your ideas
Some of our subject-matter expert clients and spearheads have already published books showcasing their expertise. [...]
What title should subject matter experts use?
What’s in a name? Shakespeare’s Juliet mused that a rose would still smell as sweet [...]
Thought leadership and marketing lessons from advent calendars
You know that advent calendars are big when most news media websites are running ‘Best [...]
The routine blueprint for thought leaders – insights from Atomic Habits
James Clear’s Atomic Habits is widely regarded for its actionable and science-backed strategies for building [...]
Personal vs. intimate: achieving authenticity without baring your soul
“Let me tell you about something that happened to me the other day…” How much [...]
Using generative AI to support thought leadership
ChatGPT and other large language models (LLMs) have now been around for a little while. [...]
Thought leadership in the sales enablement mix
Sales enablement is an often-overlooked part of the sales and marketing spectrum. However, it is [...]
How vocal improv promotes collaboration
Vocal improv, short for vocal improvisation, is the act of creating music or soundscapes spontaneously, [...]
Applying the say/do ratio in thought leadership
The say/do ratio is a term used to describe the extent to which someone’s actions [...]
Why thought leaders may need to consider ‘nunchi’
In an increasingly global world, far more of us now have to communicate and build [...]
How has the thought leadership skills portfolio evolved?
Your domain expertise continues to grow as you work with clients to solve problems. Getting [...]
Anxiety and thought leadership – ‘feeling the fear and do it anyway’
We are often asked by subject matter experts about anxiety, and how they can eliminate [...]
Jobs to be done – sharing experience versus thought leadership
If you are a BBC fan, you have almost certainly come across the Great British [...]
‘Tis the season to….make resolutions?
At this time of year, as holidays loom closer, it is traditional to consider your [...]
Studying corporate reputation: an invitation
Corporate reputation has been important for a long time. The need to protect his company’s [...]
Further reflections on nurturing trust
A while back, we looked at Andrea Howe’s work on how to rebuild customer relationships [...]
Getting creative: is LinkedIn Creator mode right for you?
If you are looking for tools that could help you to grow your thought leadership [...]
Finding the balance: corporate vs. personal reputation
What is the difference between corporate and individual reputation? Or perhaps a more appropriate question [...]
The power of a personal editorial calendar—and how to get started
Inertia is a powerful thing. It is what prevents us from getting started on anything. [...]
Crafting an effective LinkedIn headline
What is the first thing that anyone looks at on your LinkedIn account (apart from [...]
Lessons for thought leaders from from power tools users
Power tools take time to master and are usually handled by specialists. In each household, [...]
More lessons from the garden: seeding, feeding and weeding your network
At this time of year, the thoughts of many gardeners—especially those who grow vegetables—turn to [...]
Thought leadership for retention marketing
It is generally accepted that it costs around five times more to attract a new [...]
Six essays from Karen Pierce that are relevant for thought leaders
Karen Pierce is an experienced executive coach based in Arizona, US. Her company’s focus is [...]
Leadership lessons from gardening
Nurturing is an important part of leadership, including thought leadership. However, it often goes unsung. [...]
Six reasons to engage on Goodreads
Whether you are an avid or would-be avid reader or an author in search of [...]
Sharpening your listening skills through improv: practice suggestions
We have previously said that improv could have a place in business, and particularly to [...]
Using the Promotability Index to work on your self-development
Most of us know that we need to do some work on our self-development. However, [...]
Emotional intelligence in marketing: why empathy is crucial for marketers
For the first time in most of our living memories, we – as a human [...]
Rock your out of office
Out-of-office (OOO) notifications are a professional courtesy we’ve all come to rely on. These simple, [...]
Making the most of the time: scheduling meetings more seamlessly
When you’re working on multiple projects across several time zones, scheduling meetings can be time-consuming, [...]
Takeaways from “The Power of Talk: Who Gets Heard and Why”
Have you ever felt like you couldn’t get a word in when talking to someone [...]
Erin Meyer’s The Culture Map: takeaways for thought leaders and marketers
The business world is becoming increasingly global. We are all expected to work with colleagues, [...]
Lessons on emotional connections from Adam Driver’s Arts in the Armed Forces
Increasingly, we are becoming aware that emotional intelligence is crucial for marketers and thought [...]
Six takeaways for thought leaders from Neural Impact’s work
Neural Impact is a boutique consultancy based in British Columbia, Canada. It works only within [...]
Using tools to improve your reading effectiveness
As an adult, it is easy to forget about basic skills such as how to [...]
Growth mindset for thought leaders: Carol Dweck’s Power of Yet
Professor Carol Dweck is a researcher at the University of Stanford who studies what she [...]
Using Myers-Briggs Type Indicators to define your thought leadership development path
One of the most important aspects of thought leadership—indeed, of any kind of leadership—is authenticity. [...]
What action you wish your audience to take?
Let me tell you a story. I recently came across two JustGiving pages, both set [...]
Six Hats thinking for thought leadership
Edward de Bono first put forward his idea about six ‘thinking hats’ in 1985. The [...]
Why marketers will need to dig deeper into emotional intelligence
You don’t very often see ‘emotional intelligence’ among the skills listed on a marketing job [...]
Are your stories sticky enough?
Do you know the story of how teddy bears got their name? You may not [...]
Business lessons from tree cathedrals
In 1918, a man called Edmund Blyth returned from the battlefields of the First World [...]
Using the message triangle for greater clarity
Do you sometimes feel that you are struggling to get your point across effectively? Do [...]
Bringing your digital footprinting toolkit up to date
Your digital footprint is the sum of your internet presence, including social media, blogs, comments, [...]
Moving the goalposts: from SMART to FAST
Setting goals or targets are important for improving performance. This is true as much of [...]
Augmented reality in the experiential marketing mix
Experiential marketing is all about creating experiences involving brands and consumers. These experiences are now [...]
Nurturing thought leadership routines that make an impact
How can you sustain thought leadership programmes that really deliver? Beyond vanity metrics, one that [...]
Geeks, thought leaders, and ideas: the rising passion for knowing stuff
July 13th every year marks Embrace Your Geekness Day. The sponsors have put this day forward [...]
Defining your expertise: the thought leadership challenge
One of the questions that we often hear is about how to identify your expertise, [...]
Made to Stick – the six principles of making ideas memorable
Sometimes you need to make an idea ‘stick’. In other words, you need people to [...]
From good to great: Getting more from thought leadership
The thought leadership ‘space’ is becoming increasingly crowded. More and more companies have come to [...]
How metaphors engage audiences
If you have children at primary school, you may have noticed that they are often [...]
Filtering ideas – the constructive pushback
IT helpdesks get a bad press. The phrase ‘Have you tried switching it off and [...]
Are you keeping pace with your target audience?
You almost certainly already know how important it is to write for your target audience. [...]
Listening tips for thought leaders
Social listening is vital for thought leaders to stay up to date with what is [...]
Don’t let measurement get in the way of good conversations
I’ll confess, this idea has been triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]
Why you should never be too busy to learn
For years, being busy has been a badge of honour among senior executives and managers. [...]
Comments are an important part of the conversation
Markets are conversations. Digital conversations have many similarities with in-person conversations. For sustainable relationships to [...]
Why sharing what you learn is a constructive habit
Learning can be a very personal journey. But there can also be a lot of [...]
Redefining brands: the Age of You
Interbrand, which puts together the list of the 100 Best Global Brands, believes that we’re [...]
Getting your message heard: the importance of distribution
We’ve talked a lot about how to craft your content, including using pictures, and even [...]
Broadcasting vs engaging: a social media trap for the unwary
It’s a trap that many of us have probably slipped into at least once. You’re [...]
Does a picture still paint a thousand words?
Tweets that include photos or video links are retweeted at a much higher rate than [...]
How Understanding Emotions Can Revitalize Your Business
In this interview, Mette Vesterager, Management Consultant, Coach and Founder of Novalead claims that we [...]
Refining your personal elevator pitch
Your professional biography is a vital part of your personal presentation. After all, it may [...]
Where is the story in your message?
“Let me tell you a story. Once upon a time…” These words strike a chord [...]
Contributing to ongoing conversations
Leadership of any kind requires that we give more than we take. In our thought [...]
Allocating your energy
One of the questions which often arises, especially from those new to thought leadership, is [...]
Enabling conversations
When we discussed the issue of strategic alignment, we found enabling the right conversations to be a [...]
Beyond content: the increasing role of “idea magnets”
One change which we’re all seeing to some extent is perhaps an increasing recognition that [...]
Kanban for thought leadership
You may have heard of kanban. It’s a Japanese word meaning ‘signal card’, made famous [...]
About
Digital Health emerged from work back in 2007, on IT governance. We were working with [...]
It’s not the age, it’s the mileage
Enterprises across the size and vertical segment spectrum are struggling to balance the need for [...]