Reputation – 6 Revs

Influencers are people who influence the decisions of others. It sounds simple—but in marketing, the [...]

Personal reputation is everything that is known about you: the value you have created, what [...]

Corporate reputation has been important for a long time. The need to protect his company’s [...]

What is the difference between corporate and individual reputation? Or perhaps a more appropriate question [...]

If you search for ‘reputational disaster’, you will find plenty of stories. Some companies have [...]

We have probably all seen Swiss Army knives: multi-purpose pocketknives with fold-out blades, scissors, nail [...]

Should your marketing plan involve influencers, thought leaders or both—or are they actually one and [...]

On the face of it, a book called The Weekly Coaching Conversation is not the [...]

Measuring thought leadership is challenging. It is intangible, and it is also highly individual, for [...]

The thought leadership ‘space’ is becoming increasingly crowded. More and more companies have come to [...]

We can now communicate far faster, with far more people, than has ever been possible [...]

Some artists’ work is instantly recognisable: Andy Warhol’s prints, for example. Van Gogh’s swirling use [...]

There are few of us who would disagree that the online engagements have profoundly changed [...]