Tag Archives: Reputation
Approaching reputation management when working with partners
Corporate reputations take time to build up, but can be lost very fast in a [...]
Influencers in the reputation landscape
Influencers are people who influence the decisions of others. It sounds simple—but in marketing, the [...]
The value of customer success in reputation build
Personal reputation is everything that is known about you: the value you have created, what [...]
Studying corporate reputation: an invitation
Corporate reputation has been important for a long time. The need to protect his company’s [...]
Finding the balance: corporate vs. personal reputation
What is the difference between corporate and individual reputation? Or perhaps a more appropriate question [...]
Mind the gap: five lessons from reputational disasters from around the world
If you search for ‘reputational disaster’, you will find plenty of stories. Some companies have [...]
How the ‘call for papers’ ritual performs like Swiss Army knives for event management
We have probably all seen Swiss Army knives: multi-purpose pocketknives with fold-out blades, scissors, nail [...]
Jobs to be done: influencers versus thought leaders
Should your marketing plan involve influencers, thought leaders or both—or are they actually one and [...]
Six takeaways from Brian Souza’s The Weekly Coaching Conversation
On the face of it, a book called The Weekly Coaching Conversation is not the [...]
Can thought leadership efforts be benchmarked?
Measuring thought leadership is challenging. It is intangible, and it is also highly individual, for [...]
From good to great: Getting more from thought leadership
The thought leadership ‘space’ is becoming increasingly crowded. More and more companies have come to [...]
How is social media reshaping corporate reputation?
We can now communicate far faster, with far more people, than has ever been possible [...]
Recognition, repetition and reputation
Some artists’ work is instantly recognisable: Andy Warhol’s prints, for example. Van Gogh’s swirling use [...]
The coming reputation dashboard
There are few of us who would disagree that the online engagements have profoundly changed [...]