Tag Archives: Viewpoint
Attribution, martech stack and account based marketing dominate agency agenda in partner marketing
According to Gartner CMO Spend Survey 2019-2020, competitive insights and marketing analytics now consume over 13% [...]
How The Times weaves editorial strategies into social channels
In Conversation: Claudia Stebbings Head of Marketing, New Business Division, The Times and The Sunday [...]
In conversation: Scality’s Jerome Lecat on software defined storage at petabyte scale
Major customer deployments, continued Enterprise and OpenStack product investment and management team expansion are among [...]
In conversation: Robin Daniels on amplifying thought leadership through customer and developer voices
Last wek Box announced that GE’s 300,000 employees across 170 countries will be coming onboard [...]
In conversation: IAB’s Anna Bager on how interactive advertising is shaping buyer preferences
The Cluetrain Manifesto helped us understand the increasing importance of connections between people. Today we [...]
In conversation: Tech Trailblazers’ Rose Ross on helping startups amplify thought leadership
Tech Trailblazers is a disruptive concept in awards. It is designed explicitly for enterprise technology startups [...]
In conversation: SureFire Excellence’s Paul Bevan on why enterprise technology needs courage and focus
SureFire Excellence works with organisations across the globe to provide rapid, robust and consistent sales [...]
In conversation: NNIT’s Karsten Fogh Ho-Lanng on digital disruption
NNIT is an international IT service provider offering IT consulting and the development, implementation and [...]
In conversation: DANSK IT’s Per Andersen on the profession’s accelerating evolution
DANSK IT is a professional association that offers its members a discipline-specific network for members [...]
In conversation: DataSift’s Tim Barker on helping enterprises to grow big ears on social networks
As social platforms proliferate and influence buyers from all walks of life, the need to [...]
In conversation: SAS Institute’s Flemming Bagger on good governance for enterprise analytics
As more businesses embrace big data and the promise of analytics-driven decisions, many practitioners are [...]
In conversation: Becoming customer-led
Faced with dramatic shifts in technologies, behaviours and expectations, Symantec has moved from an engineering-led company [...]
In conversation: A new kind of content marketing
As the global economy continues to recover from the 2008 financial crisis, it is clear [...]