Viewpoint – 6 Revs

Attribution, martech stack and account based marketing dominate agency agenda in partner marketing

According to Gartner CMO Spend Survey 2019-2020, competitive insights and marketing analytics now consume over 13% [...]

How The Times weaves editorial strategies into social channels

In Conversation: Claudia Stebbings Head of Marketing, New Business Division, The Times and The Sunday [...]

In conversation: Scality’s Jerome Lecat on software defined storage at petabyte scale

Major customer deployments, continued Enterprise and OpenStack product investment and management team expansion are among [...]

In conversation: Egenera’s John Humphreys on creating communities to generate value

Egenera, provider of management solutions that bring together applications and workloads across platforms, has just [...]

In conversation: Robin Daniels on amplifying thought leadership through customer and developer voices

Last wek Box announced that GE’s 300,000 employees across 170 countries will be coming onboard [...]

In conversation: Joanne Nelson on why Logicalis integrated thought leadership

Two years ago, we looked at how Logicalis was aligning for global growth. Since then, [...]

In conversation: CloudSigma’s CEO on thought leadership to mitigate risk

CloudSigma is one of the leading providers of Infrastructure as a Service (IaaS), based in [...]

In conversation: IAB’s Anna Bager on how interactive advertising is shaping buyer preferences

The Cluetrain Manifesto helped us understand the increasing importance of connections between people. Today we [...]

In conversation: Tech Trailblazers’ Rose Ross on helping startups amplify thought leadership

Tech Trailblazers is a disruptive concept in awards. It is designed explicitly for enterprise technology startups [...]

In conversation: SureFire Excellence’s Paul Bevan on why enterprise technology needs courage and focus

SureFire Excellence works with organisations across the globe to provide rapid, robust and consistent sales [...]

In conversation: NNIT’s Karsten Fogh Ho-Lanng on digital disruption

NNIT is an international IT service provider offering IT consulting and the development, implementation and [...]

In conversation: Marketing Cloud’s Jane Waight on thought leadership in branded eco-systems

Technology companies continue to explore new go-to-market routes to keep pace with buyer communities that [...]

In conversation: DANSK IT’s Per Andersen on the profession’s accelerating evolution

DANSK IT is a professional association that offers its members a discipline-specific network for members [...]

In conversation: DataSift’s Tim Barker on helping enterprises to grow big ears on social networks

As social platforms proliferate and influence buyers from all walks of life, the need to [...]

In conversation: SAS Institute’s Flemming Bagger on good governance for enterprise analytics

As more businesses embrace big data and the promise of analytics-driven decisions, many practitioners are [...]

In conversation: Becoming customer-led

Faced with dramatic shifts in technologies, behaviours and expectations, Symantec has moved from an engineering-led company [...]

In conversation: Transitioning to more meaningful outsourcing metrics

Henry Fellow and business analyst Katie Gove set up Trellis five years ago to address [...]

In conversation: Research and analysis become open and social

Henry Fellow, Rainmakers contributor and distinguished analyst Martin Hingley set up ITCandor three years ago [...]

In conversation: A new kind of content marketing

As the global economy continues to recover from the 2008 financial crisis, it is clear [...]