Tag Archives: Marketing maturity

Digital marketing during a crisis: the role of advisors

Konavi is a ten-year-old digital marketing consultancy in Munich, working primarily with B2B clients. We [...]

Managing full-service marketing in a digital world: Octopus Agency

In a previous article, we talked to Jon Lonsdale, MD and founder of full-service advertising [...]

It’s Always Christmas in Content Marketing Land

Since 2013, Localz has removed complexity from the last mile with mobile workforce solutions that [...]

Marketing takeaways from the #miagehnonline hackathon

On March 13th 2020 the German government closed all businesses for an unspecified time, in [...]

Should collaborative marketing be in your toolkit?

Collaborative marketing represents the concept of working together with other similar companies or associations to [...]

Attribution, martech stack and account based marketing dominate agency agenda in partner marketing

According to Gartner CMO Spend Survey 2019-2020, competitive insights and marketing analytics now consume over 13% [...]

The maturity journey: How influencer marketing is becoming more thoughtful

Influencer marketing was—like so many other ideas in the past—billed as the next big thing [...]