Tag Archives: Affiliate marketing
Affiliate marketing in the audience experience continuum: the affiliate’s view
Affiliate marketing is a term for a partnership between the producer of a product or [...]
Affiliate marketing in the audience experience continuum: the merchant’s view
Affiliate marketing is a partnership arrangement involving merchants, affiliates, networks and customers. A merchant (the [...]
Transformation in print: Old Fashioned Business With New Ways
From a sales and marketing perspective the print industry has long been associated with traditional, [...]
The maturity journey: How influencer marketing is becoming more thoughtful
Influencer marketing was—like so many other ideas in the past—billed as the next big thing [...]
In conversation: IAB’s Anna Bager on how interactive advertising is shaping buyer preferences
The Cluetrain Manifesto helped us understand the increasing importance of connections between people. Today we [...]