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Tag Archives: Affiliate marketing

Affiliate marketing in the audience experience continuum: the affiliate’s view

Affiliate marketing is a term for a partnership between the producer of a product or [...]

Affiliate marketing in the audience experience continuum: the merchant’s view

Affiliate marketing is a partnership arrangement involving merchants, affiliates, networks and customers. A merchant (the [...]

Transformation in print: Old Fashioned Business With New Ways

From a sales and marketing perspective the print industry has long been associated with traditional, [...]

The maturity journey: How influencer marketing is becoming more thoughtful

Influencer marketing was—like so many other ideas in the past—billed as the next big thing [...]

In conversation: IAB’s Anna Bager on how interactive advertising is shaping buyer preferences

The Cluetrain Manifesto helped us understand the increasing importance of connections between people. Today we [...]

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