Category Archives: Content formats
The 2026 Edelman Trust Barometer suggests how we could navigate the age of insularity
We are shifting from a crisis of grievance into a pervasive trust amid insularity, according [...]
What designers wish marketers would respect
Design often arrives last in the process. Slides are “nearly finished”, and social tiles are [...]
Research review: what IBM’s report on six hard truths for CEOs means for thought leaders
IBM’s CEO Study: 6 Hard Truths CEOs Must Face is a roadmap for CEOs—but also [...]
From cinephiles to communities: What B2B marketers can learn from Letterboxd
In the sprawling universe of social platforms, Letterboxd occupies a unique orbit. It doesn’t chase [...]
Using HeyGen to create explainer videos
Is it possible to create great explainer videos without any editing experience or recording equipment? [...]
Revisiting the scene of the crime: Alison Jean Lester’s experience of self-publishing and promotion
Alison Jean Lester’s most recent book, Return to the Scene of the Climb, is her [...]
Lessons from a Himalayan Journal, and Others
By Alison Jean Lester When my late father, James T. Lester, joined the first American [...]
Timing is everything – Meet Chris Newson
Guest post by Alison Jean Lester There’s a joke about comedy that goes like [...]
Why thought leaders need to understand (and avoid) proximity bias
As we start to move more confidently through the world of remote and hybrid working, [...]
Does your Linkedin bio resonate with your target audience?
As a thought leader, your LinkedIn bio isn’t just a digital business card—it’s a powerful [...]
Marie Kondo’s six rules for content managers
Few of us can be entirely unaware of Marie Kondo, and her KonMari method of [...]
The changing faces of content management
Content management is the systems and processes used to collect, curate, publish, and update marketing [...]
Why community marketing should be on your ‘to do’ list
Businesses that understand their ecosystem—and particularly the dynamics of competition within it—are far more likely [...]
Eight must-haves in an effective content brief
As content marketing becomes more ubiquitous, a few challenges are emerging. Perhaps the most compelling [...]
Is content intelligence just another buzz-phrase, or does it have real bite?
Move over content marketing, here comes content intelligence. Some marketers are calling it the hottest [...]
Digital formats that work with expertise-related content
Strange though it may sound, not all ideas need to be expressed as blog posts. [...]
Community marketing is one of many untapped B2B gems
Community marketing is simply engaging customers (and prospects) in conversation, to find out what they [...]
In conversation: Robin Daniels on amplifying thought leadership through customer and developer voices
Last wek Box announced that GE’s 300,000 employees across 170 countries will be coming onboard [...]
Is Content Marketing too important to be left to Content Marketeers?
Back in the old days, there was a clear distinction between sales and marketing. Sales [...]
In conversation: DANSK IT’s Per Andersen on the profession’s accelerating evolution
DANSK IT is a professional association that offers its members a discipline-specific network for members [...]
Curation enjoys increasing significance in a noisy content world
Thought leadership involves communicating your ideas, consistently and often. But do all discussions have to be [...]
In pursuit of alignment
Strategic alignment sounds like a management ‘buzz-phrase’, but actually it’s a crucial part of making [...]
The importance of tribes
We all form tribes. It’s a natural human condition, and it’s been going on for [...]