Power tools take time to master and are usually handled by specialists. In each household, there is mostly one expert who knows how to wield the hammer drill or orbital sander and they tend to be fairly possessive of their craft. Other family members confine themselves to a bit of hammer hitting the thumb activity or applying elbow grease to strip a Welsh dresser. The tool master has nightmares at the thought of other family members wildly wielding the tools, with no faith in their creative talents and imagining them causing utter chaos.
But what if the whole family were to be trained to use the power tools competently? Would there be any end to home improvements? As an appealing side-benefit, family relations might even be enhanced by in-depth discussions on tricky tasks and more projects could be created. But it might take a really expert trainer to convince the tool master that he can trust his family members to carry out their own projects independently and even enlist some friends to help them.
Social media tools are tricky to handle, too, and company heads may worry that their branding might go askew if all employees were to be unleashed on these power tools through sales navigator licences. Tribal Impact offers a reassuringly step-by-step method to unleash the talent of not just your salespeople but your entire team, including you, and launch them into social advocacy for B2B business. The results are promising: 7-fold conversion rates, 78% faster sales than hammer and nail cold selling approaches and exponential rises in revenue growth.
You have probably already seen how your staff members apply charm and talent when speaking to clients. They are themselves, communicating genuinely and freely using their social skills. They are comfortable and at home. But all this is concentrated on just one client at a time. Tribal Impact’s program offers a chance to let the whole world know about that experience in a much more personal, in-house way than simply advertising that your staff are highly competent and professional as well as being entirely human and authentic.
Before you lock those tools away at the mere thought of giving free rein to your people on social media platforms, look at the encouraging way that Tribal Impact ensures that the tools will be well handled and tool behaviours put firmly in place using the three steps. And even if you consider yourself an expert already in this field, Tribal Impact fully involves leaders in the strategy-building, training and engagement process.
Step one: see how ready your people are to handle the tools and identify those most likely to lead a project. Step two: be guided you every step of the way as staff test out the tools, being encouraged to adopt habits and discover their hidden talents for DIY marketing. Step three: get analytics updates from social selling monitoring to see who is best using all the tips and tricks they learned in step two and revealing how when they share tips amongst themselves, they create whole new projects.
If your whole team is going to handle power tools, you must first take them through practical training to discover and expand their social selling voices. Here are some of the practical tips Tribal Impact offer from their process.
The right tool for the job. Using the best licences and the right message on the right channel will shorten the time it takes to convince and seal a deal with not just one but several clients at once. Internal influencers guide the sales team on the right approaches.
It’s not just the tool but how you use it that matters. Digital licences only take you so far, but the mindset and skillset must be there to get results.
Use the tool the way it is intended. Training and enablement empower employees to change their behaviours on social media and these are reinforced by seeing real results.
Don’t work alone with a power tool. Brand influencers and experts can help to feed content to the busy sales team, who don’t have time to search for third party content.
Power tools need cleaning. Staff learn to tidy up their profiles to keep them current and timely, giving clients a satisfying feeling of serendipity as they come across them.
Power tools need to cool down and take a rest or they will burn out. Staff are guided to spread their messages over time, over platforms and also over content: a 30/70 or 40/60 mix of brand and third party content is recommended.
Power tools can be noisy. Clients are not impressed if they get a tiresome glut of messages all in one go, so staff learn how much to use the tools to gain a following and win deals.
Safety reminders are important. Following the training, staff learn to self-regulate their branding on the social media platforms.
And the whole advocacy process itself offers other immensely powerful tools: talent retention and new talent attraction. Happy, appreciated and expressive employees trained to use power tools are likely to stay where the projects are at their hottest. Just watch Tribal’s CEO Sarah Goodall interacting with her team and walking the talk. [LinkedIn video link?