Tag Archives: Writing
Revisiting the scene of the crime: Alison Jean Lester’s experience of self-publishing and promotion
Alison Jean Lester’s most recent book, Return to the Scene of the Climb, is her [...]
Personal vs. intimate: achieving authenticity without baring your soul
“Let me tell you about something that happened to me the other day…” How much [...]
Using generative AI to support thought leadership
ChatGPT and other large language models (LLMs) have now been around for a little while. [...]
How has the thought leadership skills portfolio evolved?
Your domain expertise continues to grow as you work with clients to solve problems. Getting [...]
Unlocking your storytelling instincts: how improv can help
Improvisational theatre, or improv, is great entertainment, but does it really have a place in [...]
What action you wish your audience to take?
Let me tell you a story. I recently came across two JustGiving pages, both set [...]
Using the message triangle for greater clarity
Do you sometimes feel that you are struggling to get your point across effectively? Do [...]
The changing faces of content management
Content management is the systems and processes used to collect, curate, publish, and update marketing [...]
Is your writing supporting your social objectives?
Writing is a skill like any other: it can be learnt and developed. It seems [...]