Category Archives: Influencers
How will generative AI is affect public relations processes?
There is a lot of hype about generative artificial intelligence (AI) and its capabilities. Not [...]
The art and science of analyst relations – an intro for marketers
Industry analysts are influential. They sway buying decisions, and affect investment decisions. This means [...]
Analyst relations insights for subject matter experts
We are often asked for help by subject matter experts who are being expected to [...]
Analysts on Analyst Relations is essential reading for scale-up CMOs
Industry analysts can make or break tech companies. They are huge influencers of buying decisions, [...]
Navigating proximity bias in thought leadership
Proximity bias is the tendency to favour people, objects or ideas that are closest to [...]
Influencers in the reputation landscape
Influencers are people who influence the decisions of others. It sounds simple—but in marketing, the [...]
Improving the effectiveness of data centres: the Data Centre Alliance
The Data Centre Alliance, or DCA is UK-based but operates across Europe. It is a [...]
Encouraging Europe’s data centre operators towards climate neutrality: the European Data Centre Association (EUDCA)
The European Data Centre Association (EUDCA) describes itself as representing the interests of commercial data [...]
Comparing the market: the different faces of data centre sustainability
Sustainability is one of the biggest issues facing data centre operators. There are huge concerns [...]
Re-thinking how we account for climate change and sustainability
Environmental, social and governance (ESG) reporting has grown in popularity in recent years. About 90% [...]
National and international data centre associations’ increasing relevance
There is a paradox associated with the cloud. When companies start to grow, moving workloads [...]
Should you join eco?
We recently commented that five EU data centre industry bodies had come together to try [...]
DDA focuses on specifics
As part of our series on industry bodies relevant to European data centres, we now [...]
Data centre industry makeover
Purple Dragons partner Jahri Stefan Norberg went along to the Paris launch last week to find out [...]
Reliability, then efficiency – Uptime Institute’s contribution to the data centre industry
You may have heard people talk about Tier I, II, III or IV data centres. [...]
The Content Marketing Institute
Where should you go for information when you want to know more about content marketing? [...]
Comparetheware – IT purchasing comparison-site pioneer
ware is a comparison site, designed as a trusted portal to give UK IT purchasers [...]