Artificial intelligence is no longer something that will happen in the future. It is already here. Leading companies and professionals who understand how to harness AI are enjoying significant competitive advantage. Internal and external communications professionals will be among those who can benefit from new types of hybrid human + machine roles.

Join this roundtable to explore the skills that will be in demand in the AI-powered communications era.

About the presenter

Geertrui Mieke De Ketelaere is Program Director AI at imec (Belgium). She holds a master degree in civil and industrial engineering and specialised in robotics and artificial intelligence during her studies. Over the last 25 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc). At imec, Mieke De Ketelaere is responsible for the development of the AI strategy and roll-out. From a consulting point of view, she is specialised in defining the AI business canvas, from potential value to predefined risks. With her understanding of the new digital data streams and her understanding of AI technologies, Mieke De Ketelaere is requested by different business schools as a guest speaker on digitisation. In her public presentations, Mieke puts the focus on the demystification of the hype around AI and covers non-technical subjects such as data privacy. In 2018, she was nominated “ICT Woman of the Year” in Belgium.


Geertrui Mieke De Ketelaere


Puni Rajah

Date: 18th August 2021

Time: 2pm BST

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