Tag Archives: Buyer personas
Getting personal: Design thinking and expertise marketing
New ways of thinking about design can come together with expertise marketing—our preferred term for [...]
Designing effective expertise marketing
Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]
Are you keeping pace with your target audience?
You almost certainly already know how important it is to write for your target audience. [...]
Specific is best: How buyer personas are maturing
A while back, we wrote about the art of creating buyer personas, and also about [...]
Making buyer personas work
We have discussed how to create buyer personas, and why you should do so. The [...]
The art of creating buyer personas
How well do you know your customer? Not the person who last bought your product, [...]
Four effective ways to measure ROI on your Content Marketing and Thought Leadership efforts
If you’re updated on the latest on content marketing, you’re reading that returns on investment [...]