Tag Archives: Buyer personas

Getting personal: Design thinking and expertise marketing

New ways of thinking about design can come together with expertise marketing—our preferred term for [...]

Designing effective expertise marketing

Thought leadership is becoming both more ubiquitous, and a more important part of a content [...]

Are you keeping pace with your target audience?

You almost certainly already know how important it is to write for your target audience. [...]

Specific is best: How buyer personas are maturing

A while back, we wrote about the art of creating buyer personas, and also about [...]

Making buyer personas work

We have discussed how to create buyer personas, and why you should do so. The [...]

The art of creating buyer personas

How well do you know your customer? Not the person who last bought your product, [...]

Four effective ways to measure ROI on your Content Marketing and Thought Leadership efforts

 If you’re updated on the latest on content marketing, you’re reading that returns on investment [...]