Hybrid working has already added to an already complex tapestry of internal communications. Savvy practitioners will increasingly collaborate with AI to get more done in less time. For those in practice who normally focus on marketing, we think this could have interesting crossover.

We have partnered with AI leader Geertrui Mieke de Ketelaer again, who will propose the theoretical options for human-AI collaboration for internal comms.

She will be joined by internal communications specialist Julida Mega, who will talk about her vision for modernising internal communications from a practical perspective.

About the presenter

Geertrui Mieke De Ketelaere is Program Director AI at imec (Belgium). She holds a master degree in civil and industrial engineering and specialised in robotics and artificial intelligence during her studies. Over the last 25 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc). At imec, Mieke De Ketelaere is responsible for the development of the AI strategy and roll-out. From a consulting point of view, she is specialised in defining the AI business canvas, from potential value to predefined risks. With her understanding of the new digital data streams and her understanding of AI technologies, Mieke De Ketelaere is requested by different business schools as a guest speaker on digitisation. In her public presentations, Mieke puts the focus on the demystification of the hype around AI and covers non-technical subjects such as data privacy. In 2018, she was nominated “ICT Woman of the Year” in Belgium.


Geertrui Mieke De Ketelaere




Puni Rajah

Date: 19 January 2022

Time: 9am BST

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