Emotional intelligence (EI)  enables marketers to study and manage their own as well as others’  emotions. Approaching the buying cycle with high emotional intelligence can have significant benefits for marketers:

  • Uncover more needs than your prospects thought they had
  • Differentiate you from competitors because you can listen
  • Ask the right questions, and recognize the hidden dynamics your prospect must manage
  • Decrease the close time significantly
  • Address visible and latent objections and barriers
  • Make you a true relationship manager and servant leader to your buyer