MEM 9: Creating experiences on the day

You have found a fabulous venue. You have created a great programme, with interesting speakers. You have tried hard to ensure that  you will have a really good group of delegates attending, and you have given them opportunities to network with each other during the event.

Time was when that would have been enough to ensure a successful event. That is no longer the case.

It is now far more important to create experiences for your delegates—and that does not just mean listening to interesting speakers or even being able to interact with each other and you on social media during the event. Events organisers can learn a lot from experiential marketers, both in B2B and B2C. 

Events can provide opportunities for interesting and immersive experiences that, crucially, are relevant to the audience. This type of experience will raise your event above the ordinary, and make it both memorable and attractive.