MEM 5: Building your audience
Building your audience needs to start around 9 months before your event with a strong database of people for a ‘mark your diary’ exclusive.
You need to create an editorial calendar of news about your event and the topic that will be rolled out on a regular basis over the next 9 months. Getting the right media partners involved is an important part of this drip-feed of news (and will be covered in more detail in a future email).
Now is also the time to think about digital channels, including if you will be live-streaming your event – there is more about live-tweeting an event here to help you make a decision. Social media channels allow you to engage with your audience ahead of the event and start to build a ‘community’ around it. They also help your audience to ‘meet’ each other ahead of time. This will improve the networking opportunities.