Social marketing

Digital marketers understand the increasing importance of social channels to prospect acquisition and conversion. This social marketing course is a summary of the coaching programme, and is designed to help candidates assess their own progress.

There are five levels in this course:

Qualification – assess your motivation and basic digital readiness

Yellow belt – reviews your regular social activities

Green belt – examines your ability to drive social engagement

Blue belt – evaluates your standing as a well rounded social marketer

Black belt – this is based on a 3-month observation of your day to day social profile