Digital marketers understand the increasing importance of social channels to prospect acquisition and conversion. This social marketing course is a summary of the coaching programme, and is designed to help candidates assess their own progress.
There are five levels in this course:
Qualification – assess your motivation and basic digital readiness
Yellow belt – reviews your regular social activities
Green belt – examines your ability to drive social engagement
Blue belt – evaluates your standing as a well rounded social marketer
Black belt – this is based on a 3-month observation of your day to day social profile