Modernising marketing operations – 10 email course Lessons MMO 1: From unicorn to chimera? MMO 2: The four forces MMO 3: The benefits of centralisation MMO 4: Centralisation and digital marketing maturity MMO 5: Balancing automation and humanisation MMO 6: The four forces and lead management MMO 7: The four forces and account-based marketing MMO 8: Involving customer services MMO 9: Embracing sales MMO 10: The importance of experience
