Category Archives: Sponsorship

Jobs to be done: influencers versus thought leaders

Should your marketing plan involve influencers, thought leaders or both—or are they actually one and [...]

Measuring the impact of your thought leadership programme

It has always been hard to measure the impact of marketing. There is a distinct [...]

Getting personal: Design thinking and expertise marketing

New ways of thinking about design can come together with expertise marketing—our preferred term for [...]

Kanban and Scrum: agile methodologies for thought leaders

Kanban and Scrum are both recognised as agile methodologies, but many organisations struggle to choose [...]

Don’t let KPIs get in the way of good conversations

I’ll confess, this post was triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]

Four effective ways to measure ROI on your Content Marketing and Thought Leadership efforts

 If you’re updated on the latest on content marketing, you’re reading that returns on investment [...]

Who owns thought leadership?

When we embarked on this journey of thought leadership coaching, it was to address the [...]

Kanban for thought leadership

You may have heard of kanban. It’s a Japanese word meaning ‘signal card’, made famous [...]