Category Archives: Sponsorship
Jobs to be done: influencers versus thought leaders
Should your marketing plan involve influencers, thought leaders or both—or are they actually one and [...]
Measuring the impact of your thought leadership programme
It has always been hard to measure the impact of marketing. There is a distinct [...]
Getting personal: Design thinking and expertise marketing
New ways of thinking about design can come together with expertise marketing—our preferred term for [...]
Kanban and Scrum: agile methodologies for thought leaders
Kanban and Scrum are both recognised as agile methodologies, but many organisations struggle to choose [...]
Don’t let KPIs get in the way of good conversations
I’ll confess, this post was triggered by Jack Welch’s Go Ahead, Talk About Politics at [...]
Four effective ways to measure ROI on your Content Marketing and Thought Leadership efforts
If you’re updated on the latest on content marketing, you’re reading that returns on investment [...]
Who owns thought leadership?
When we embarked on this journey of thought leadership coaching, it was to address the [...]
Kanban for thought leadership
You may have heard of kanban. It’s a Japanese word meaning ‘signal card’, made famous [...]