Category Archives: Business development
Data centres doing Twitter right
Social media is an essential tool for data centres. It enables you to put a [...]
4 reasons data centres need social media
If you have been directed here from this week’s newsletter, the article you are looking [...]
The new data centre marketing mandate
Marketing is changing. In fact, it is undergoing nothing less than a major transformation. Why? [...]
Services in the ‘new economics’ paradigm
Since March, we have been exploring the new economics driving storage investment decisions, and specifically [...]
The attraction of tape
IT decision makers are being enticed by new exciting innovations in virtualised storage such as [...]
Connecting the cultural, business and technical drivers of IT virtualisation
For large companies adopting virtualisation is no longer an option: it is essential in order [...]
Addressing the eDiscovery market opportunity
eDiscovery refers to any process in which digitised data is sought and secured to use [...]
The role of R&D and acquisition in successful product innovation
Owning patents is important if you get involved in infringement cases, such as those in [...]
The Desirability of Enterprise Vendor Status
Visiting two conferences in the US brought home the desirability of enterprise status. Or should [...]
Self-service re-defines the services landscape
Since the late 1980s, technology vendors have looked to services as logical adjacent business lines [...]
Aggregators in your customer base
Segmenting the target market remains an inexact art form. Technology as an industry has increasingly [...]