Category Archives: Dynamics
Can distributors seize the Xaas opportunity?
Distributors play a vital role in keeping the lines between software publishers and hardware manufacturers and [...]
Marketplace community engagement via Twitter – the Salesforce AppExchange way
A picture can paint a thousand words, but what about a tweet? It is difficult [...]
A data-driven approach to micro-markets
Marketplaces have moved on a lot from the traditional open space for a market to [...]
How modern marketplaces are changing the role of distributors—and how distributors are responding
Distributors are seldom seen, and not much heard—but in reality, they play a key role [...]
The stacked value proposition: how marketplaces can get value from competitive analysis
There are many frameworks for developing and evaluating company strategy. Perhaps the best known, however, [...]
Microsoft AppSource curates customer and partner experiences
Microsoft AppSource is a global marketplace containing thousands of business applications and services built by [...]
Experience and the ecosystem – satisfaction is not enough
Satisfaction is not enough and the ecosystem experience Trapped or free ? Are the customers [...]
Pick your side : three types of marketplaces
There are probably as many types of marketplaces as there are business models. There are [...]
Three takeaways from Coupa’s marketplace expansion into business spend management
There is a (relatively) new business acronym starting to gain traction around the world. Over [...]
Synertrade procurement marketplace shows modest progress
Synertrade describes itself as a leading global provider of e-procurement software solutions to optimise purchasing [...]
Marketplace interviews: what we ask and why
One of the best ways to support partners is often through the creation of a [...]
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Salesforce AppExchange’s leverages customer reviews for enhanced human engagement
Do you know how partner marketing can effectively transact with customers via enterprise cloud Marketplaces? [...]
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Accelerators and friction ahead for ISVs on marketplaces
Marketplaces are set to become the most prevalent way individuals and organizations purchase goods and [...]
Sage powers its partner-marketplace with customer centric experience design
Sage is a multinational software company headquartered in Newcastle-upon-Tyne, in the north of England. It is [...]