Category Archives: Dynamics

Can distributors seize the Xaas opportunity?

Distributors play a vital role in keeping the lines between software publishers and hardware manufacturers and [...]

Marketplace community engagement via Twitter – the Salesforce AppExchange way

A picture can paint a thousand words, but what about a tweet? It is difficult [...]

A data-driven approach to micro-markets

Marketplaces have moved on a lot from the traditional open space for a market to [...]

How modern marketplaces are changing the role of distributors—and how distributors are responding

Distributors are seldom seen, and not much heard—but in reality, they play a key role [...]

The stacked value proposition: how marketplaces can get value from competitive analysis

There are many frameworks for developing and evaluating company strategy. Perhaps the best known, however, [...]

Microsoft AppSource curates customer and partner experiences

Microsoft AppSource is a global marketplace containing thousands of business applications and services built by [...]

Experience and the ecosystem – satisfaction is not enough

Satisfaction is not enough and the ecosystem experience Trapped or free ? Are the customers [...]

Pick your side : three types of marketplaces

There are probably as many types of marketplaces as there are business models. There are [...]

Three takeaways from Coupa’s marketplace expansion into business spend management

There is a (relatively) new business acronym starting to gain traction around the world. Over [...]

Synertrade procurement marketplace shows modest progress

Synertrade describes itself as a leading global provider of e-procurement software solutions to optimise purchasing [...]

Marketplace interviews: what we ask and why

One of the best ways to support partners is often through the creation of a [...]

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Salesforce AppExchange’s leverages customer reviews for enhanced human engagement

Do you know how partner marketing can effectively transact with customers via enterprise cloud Marketplaces? [...]

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Accelerators and friction ahead for ISVs on marketplaces

Marketplaces are set to become the most prevalent way individuals and organizations purchase goods and [...]

Sage powers its partner-marketplace with customer centric experience design

Sage is a multinational software company headquartered in Newcastle-upon-Tyne, in the north of England. It is [...]