Category Archives: Digital engagement
In conversation: CloudSigma’s CEO on thought leadership to mitigate risk
CloudSigma is one of the leading providers of Infrastructure as a Service (IaaS), based in [...]
Content marketing vs interactive advertising – two sides of the same coin?
We have been thinking about content marketing, and who should ‘own’ it, and felt it might [...]
How Understanding Emotions Can Revitalize Your Business
In this interview, Mette Vesterager, Management Consultant, Coach and Founder of Novalead claims that we [...]
In conversation: IAB’s Anna Bager on how interactive advertising is shaping buyer preferences
The Cluetrain Manifesto helped us understand the increasing importance of connections between people. Today we [...]
Is Content Marketing too important to be left to Content Marketeers?
Back in the old days, there was a clear distinction between sales and marketing. Sales [...]
In conversation: SureFire Excellence’s Paul Bevan on why enterprise technology needs courage and focus
SureFire Excellence works with organisations across the globe to provide rapid, robust and consistent sales [...]
Rethinking the sales process
The sales ‘machine’ has long seemed to have a very clear shape and role. But [...]
In conversation: NNIT’s Karsten Fogh Ho-Lanng on digital disruption
NNIT is an international IT service provider offering IT consulting and the development, implementation and [...]
In conversation: Marketing Cloud’s Jane Waight on thought leadership in branded eco-systems
Technology companies continue to explore new go-to-market routes to keep pace with buyer communities that [...]
In conversation: DANSK IT’s Per Andersen on the profession’s accelerating evolution
DANSK IT is a professional association that offers its members a discipline-specific network for members [...]
In conversation: DataSift’s Tim Barker on helping enterprises to grow big ears on social networks
As social platforms proliferate and influence buyers from all walks of life, the need to [...]
Curation enjoys increasing significance in a noisy content world
Thought leadership involves communicating your ideas, consistently and often. But do all discussions have to be [...]
In conversation: SAS Institute’s Flemming Bagger on good governance for enterprise analytics
As more businesses embrace big data and the promise of analytics-driven decisions, many practitioners are [...]
In conversation: Becoming customer-led
Faced with dramatic shifts in technologies, behaviours and expectations, Symantec has moved from an engineering-led company [...]
In pursuit of alignment
Strategic alignment sounds like a management ‘buzz-phrase’, but actually it’s a crucial part of making [...]
In conversation: Transitioning to more meaningful outsourcing metrics
Henry Fellow and business analyst Katie Gove set up Trellis five years ago to address [...]
In conversation: Research and analysis become open and social
Henry Fellow, Rainmakers contributor and distinguished analyst Martin Hingley set up ITCandor three years ago [...]
The Competence Cycle of Learning
Have you ever stopped to think about how you learn a new skill? Probably not. [...]
In conversation: A new kind of content marketing
As the global economy continues to recover from the 2008 financial crisis, it is clear [...]
Research review: McKinsey on digital strategies
It’s always good to have data to back up thinking about trends or challenges. So [...]
Research review: How our shopping habits are changing the retail landscape
No one would argue that the retail landscape is not changing. Retailing is now ‘well-and-truly’ [...]
Cluetrain Manifesto: the importance of being human
Here’s a question for a quiet ten minutes in the office, or when you feel [...]
The importance of tribes
We all form tribes. It’s a natural human condition, and it’s been going on for [...]
How Zuora is enabling a new world of subscription consumption
The way that we consume is changing. We are moving from a world of buying [...]
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